Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon, and today's guest is Jennifer Lemmert. She's an award-winning communications consultant and expert in executive branding as well as employee engagement. She comes to us with over 20 years of experience supporting leaders in various industries from healthcare to tech to finance and government. But here's what makes her story so relatable to our audience is that Jennifer herself became an accidental CEO when she lost her job during the pandemic.

the pandemic. Sound familiar, anyone? So starting her business during nap time and late night, she's built a high six figure company in just five years while also get this raising three boys under the age of eight. She's passionate about helping leaders to craft authentic brand stories that are going to inspire trust and action. And today she's going to be sharing with us how women entrepreneurs can help to build that executive presence that commands respect.

and drives results. And she's going to talk about how we're sabotaging our brand sometimes and how we can overcome some of that. Because I think we all know that sometimes we are our own worst enemies, whether we mean to be or not. But we know how these things happen. So Jennifer, welcome to the show. Thank you so much for joining me. Thank you so much, Shauna Lynn. I can't wait to talk all things executive branding. And I so appreciate you having me today.

I can't wait to dive into this.

Welcome to the Real Women Real Business Podcast. I am your host, Shauna Lynn Simon. picture this, OK? Tell me that sounds familiar. It's two o'clock in the afternoon. You have that super important task on your list. And like when you woke up this morning, you're like, that is the thing I'm going to tackle today. And somehow, even though you haven't done that task yet and it's part way through most of the way through your day, you've decided that at this very moment, the most important thing for you to do is.

reorganize your desk drawer for like the third time today or something along those lines. Like, are you a master procrastinator? And you know exactly what you're doing when you're doing it, right? You know when you're procrastinating. You say to yourself, I'm going to focus. And then you find yourself grabbing a snack, taking a bio break, scrolling through social media. ⁓ You know, this is actually your subconscious sending you a message. Did you know?

that according to research by Dr. Pierce Steele, 95 % of people admit to procrastinating. 95%. So like, I don't know who the 5 % are that don't procrastinate, but I would love to meet you. If that is you, please message me. Reach out to me at Shauna Lynn Simon on Instagram, because I want to know who you are and how you're doing it. Because the reality is 95 % of people are admitting to do it. So either the other 5 % has found some magical code that we all need to understand, or they're lying.

And I'm sorry, I don't mean to be rude, but you might be lying. For entrepreneurs, we deal with decision fatigue. We are constantly being bombarded by so many decisions that just wear us out that it's easy for us to put things off even further. that 95 % of people, if there's a lot of entrepreneurs in there, I'm gonna say the entrepreneurs, we're probably 100 % all of us are procrastinating at some time or another. So what if I actually told you that procrastination isn't a character flaw?

It's actually your subconscious trying to protect you. Okay. I want you to really hear me on this. This is your subconscious trying to protect you. And I think we really beat ourselves up sometimes about procrastination, right? Because we know we're supposed to do it. We know that we intended to do it. We had the best of intentions and that should matter, but it doesn't feel like it when we're missing a deadline and someone else is counting on us to do something or maybe it's just something that we feel like we're not moving the needle in our company.

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. And today I am being joined by Kirsten Graham. She's a CEO of Six Figure Business Coaching and she has built multiple successful companies while learning a very crucial lesson along the way. And that is that time is our most valuable asset as business owners. This is probably not a new thing for you to learn, but we're always trying to figure out, how do I get more of that time? And if we can't protect that time, then we're...

we're not going to be able to actually grow our business sustainably. So Kirsten actually helps business owners to gain visibility and authority through strategic video marketing, podcast guesting, helps you to understand how to create the landing pages, create the funnels, have those all done for you through our software VAs, helps you to understand your books, you're reading your profit and loss statements, having someone organize your financial so you know exactly where you're at and what you need to do financially to move your business forward through her bookkeeping VAs.

So all of these are intended to help to free up your time in order to focus on growing your income so that you don't have to balance between generating revenue, serving your clients, and growing your company. So we're going to be talking today about how we can break free from that. I need to be a solo CEO myth that ends up keeping you stuck and exhausted all the time. So Kirsten, thank you for joining me. Welcome to the Real Women Real Business Podcast.

Thanks, Shauna Lynn I'm excited. I could talk about these topics all day long.

Hello and welcome to the Real Women Real Business podcast. I am your host, Seanalyn Simon. And today, today's guest is actually someone who knows exactly what it feels like to carry the full mental load as a leader. And if you are listening, you're one of my, as I affectionately call you, my accidental CEOs where you started with more passion than plan. And now you find yourself in that leadership role. Our guest today has actually cracked the code on how to shift the dynamic in the workplace and turn your team members

into strategic thinkers and thinking more like an entrepreneur, which we all know we would love it if people just took a little bit more ownership of things. So today I've got Meredith Elliot Powell. She's a Hall of Fame speaker, award winning author and one of the world's top 15 business growth experts. But what makes her truly special is the journey that she's had from feeling trapped in reactive leadership.

to building teams that think like entrepreneurs. And after over 25 years in the C-suite and doing extensive research with organizations that thrive in uncertainty, Meredith has actually developed the Ask for Change system, which is a proven approach that helps leaders to stop doing all the thinking for their teams and start building cultures where everyone drives the solutions.

We're going to take things beyond standard delegation. You've all been told to let things go, to delegate, to give up some things. But it's not just about being able to feel comfortable giving up control, but ensuring that you have that confidence for your team to be able to take it over. So Merida is here today to share how you can transform from being your business's biggest bottleneck into its most powerful catalyst for growth. So Merida, thank you so much for joining me. Wow, I loved that introduction. Powerful.

Have ever noticed that sometimes we only make a change in our business after something goes horribly wrong? I'm Shauna Lynn the host of this podcast, The Real Women, Real Business podcast, and I am here to talk about why we learn from lessons the hard way sometimes, why we find this is our biggest teacher in life and maybe how we can be a little bit more proactive and preventative as opposed to reactive. So let me set the scene for you a little bit.

One of my clients, one of my one-on-one coaching clients, she's actually a home stager, operating a home staging business, owns her own inventory, which means that she is taking inventory from her warehouse into people's houses and back, and these items go into several people's houses, of course. And recently, she staged this beautiful, it like a three-bedroom house, the entire house was staged top to bottom. And...

After her and her team completed this installation, putting all the items in place in the house, that's when they discovered it was actually crawling with cockroaches. And here's the best part. So this already sounds horrible. I know. And I won't get too far into the cockroach story because I know if you get a little bit weirded out, I don't want you tuning out. I don't want you turning this off or anything. But here's where the hard lesson comes in. She didn't have a signed contract with the client. Right.

So now she's in a little bit of a sticky situation where her items are in the house. She calls the real estate agent and the real estate agent says, well, just take your items out of the house. She's like, I can't do that. So she can't bring them back to her warehouse and risk contaminating the things that her warehouse. And so she now has to deal with her items are in the house. The house needs to be fumigated. Her items need to be fumigated. Well, who's responsible for all of this? What is what are the next steps? Now, she was quite fortunate.

that both the client and the real estate agent were incredibly understanding. And to my understanding, they did end up managing to work out a reasonable resolution to this. But they stood the chance that that wasn't going to be the case, of course, because she didn't have a signed contract in place. And it's something that we've actually been talking about for some time. And there's a bit of a situation where she got it to the lawyer like six months ago. She keeps waiting for the lawyer to get it back to her.

Shauna Lynn Simon (00:02)

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon, and I am really excited about today's guest because she's got a topic that I honestly had never even heard of this before. So we're going to dive into something brand new here. And I think you're really going to love it. I've got with me Anne Dranitsaris. She's a PhD. She's an author, psychotherapist, and a developmental expert, a leadership coach. And she spent over four decades.

Helping people to break free from the self-protective patterns that are keeping them stuck. she talks about, we're going be talking about codependency and how to move beyond that. We're going be talking a lot about imposter syndrome and people pleasing and how to move into your authentic self. And she's actually got a book on all this coming up in just a couple of months as well. So we're going to be diving into a little bit about that. Her new book is called Not Broken, Just Delayed and it reframes codependency as a developmental delay.

rather than a disorder and helps to show readers how the survival strategies that once kept them safe are now holding them back. And I know that you're probably thinking, well, what exactly does all of this mean? Well, let me welcome Anne and we're gonna tell you exactly what it means. So Anne, welcome to the show. Thanks so much for having me, Shannalyn. I'm really excited about our conversation, especially based on our pre podcast conversation.

Hello and welcome to the Real Women Real Business Podcast. I'm your host, Shauna Lynn Simon, and today I'm thrilled to be welcoming Gabrielle Tongol also known online as Gabs, and she is a self-employed entrepreneur since 2014. She actually evolved from fitness coach to influencer and now serves as the CEO and founder of Assist Her Agency, which is a powerhouse team that supports overwhelmed entrepreneurs in reclaiming their time and, most importantly, their mental real estate.

So with over a decade of experience building and scaling businesses, Gab's actually now leads a team of eight while also mentoring aspiring agency owners, proving that you can build a thriving business without sacrificing your wellbeing. And I think her mission really perfectly aligns with what we talk about here on the podcast, which is sustainable growth that doesn't come at the cost of, your entire life, basically. So Gabrielle, thank you so much for joining me.

Thank you for having me. think it's going to be so great to talk about all the different things today, just given the history that I've had. And like you said, it aligns so well with your podcast. So I'm very excited and thank you for having me. Yeah. And I mean, so, okay, so take us back. We started in 2014. That's when you started as a fitness coach. Did I get that correct? Yes. So was a little bit of a hodgepodge of all the things. I was in college at the time and I had started as a social media manager, actually.

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. And if you're juggling like 17 different super urgent tasks right now and wondering how everything in your life seems to be a total priority and how the heck you're going to get it all done, this episode is for you. OK, so tell me this sounds familiar. It's like a Tuesday afternoon at, around two o'clock, which is kind of when I'm recording this episode. You've got like forty seven browser tabs open on your computer. Your phone is

going nuts off the hook with urgent requests and you're staring at your to-do list that somehow has grown three times longer than it was this morning. Is this sounding familiar at all to you? If you're drowning in a sea of important tasks and every single thing feels like it just needs to happen today or better yet, like yesterday, ⁓ then you're going to love today's episode. So if you're nodding along thinking,

You know, is she like in the room right now? How is she understanding my life this way? And there are a few of you that I know are religious listeners to this podcast that take me everywhere that you go. And that's right. I'm speaking directly to you right now. And I know you're nodding along saying like, yep, she's definitely getting me. You're in the right place ⁓ because today we're going to talk about the exact system that successful entrepreneurs are using to cut through all of that noise and focus on what truly moves the needle. You've probably.

looked at other businesses and thought, my goodness, like how are they managing to continually move forward and excel? And it seems like they're doing so much. You know, they are balancing the family life and the work life and they're going to these extravagant galas and they're doing all these different vacations and trips. You're thinking, I don't even know how I'm going to take off a couple of hours tonight just to read a book…

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. And today's guest is Amanda Kaufman. And she is the founder of The Coaches Plaza host of The Amanda Kaufman Show. Amanda has generated over $2 million in revenue through her coaching and her courses. But what makes her story really so valuable is her willingness to share the real journey, which includes the challenges that even successful entrepreneurs face.

So with over 18 years of business consulting experience, Amanda has made the leap from corporate to coaching, building her business from just eight names, eight names, and quitting her job in four months. She's incredibly passionate about helping coaches to build authentic and profitable businesses without the social media overwhelm that so many of us struggle with. So I cannot say how excited I am to have you on the show, Amanda. Thank you so much for joining us.

I'm so excited to be here. So we had some off-camera conversations and we could not be more aligned in some of our thought processes and some of our journeys for that matter because there are so many similarities I think to the entrepreneurial journey but not everyone always talks about them. So let's start off with, okay, you built a successful coaching business from eight names. Let's talk about this for a moment.

Hello and welcome to the Real Women Real Business podcast today. I am super excited to welcome our guest, Stacey Brown Randall to the podcast. She is a multi award winning author of Generating Business Referrals Without Asking, as well as the upcoming book, The Referrable Client Experience, which is set to release in October of 2025. She's also the host of one of my favorite podcasts, the Roadmap to Referrals Podcast.

And one of things that I think makes Stacey especially unique is her contrarian approach to referrals because she teaches business owners how to generate these naturally without manipulating, without incentivizing, without even asking. And her work has been featured in major publications like Entrepreneur Magazine, Forbes, and Investor Business Daily. And so I want to just explain a little bit about how I originally met Stacey because we actually collaborated as co-authors on a book with LuAnn Nigara

who's also been featured on this podcast. And I will be honest, when I first learned that her whole premise to everything that she does is all about referrals, I was a little skeptical. I'm like, how on earth are you building an entire business around referral strategies? That sounds like a portion of your business plan. And she makes it basically your whole world. And you'll see why when we get to talking about this.

And after listening to her speak about it, seeing the results that her clients have achieved, I got to say, I am absolutely 100 % a true believer.

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. And today we're going to be diving into a topic on something that's really been bothering me a lot lately. What I've found is that when I'm looking for women-owned businesses to support, especially when it comes to a high level in those sort of specialized services, they're incredibly hard to find. And it kind of got me wondering, why is that? So I dug a little bit into this.

And I'm going to share some of my insights that I've discovered and some incredible facts about this that are going to help you to understand, of all, why this is. And then the next thing we're going to tackle is how do we overcome that and how do we as women continue to rise and to raise each other up? So I'll back this up a little bit and explain that I recently I needed some support navigating a new business development opportunity.

And so there were some specialized people that I needed to speak to at a fairly high level. We're talking sort of legal, CPA, ⁓ valuators, different ⁓ types of businesses that were at fairly high levels. And so a colleague of mine, she introduced me to the first person to speak to, which was a lawyer. ⁓ And he was lovely. But of course, it's a man, an older gentleman, and very knowledgeable.

really supported me well overall, I would say. And he then said, you know, I have someone else I'd like you to speak to. I think that you need to speak to this type of person. Let me refer someone. Of course, it was another man. And that person then referred to me to yet another person. And again, it was another man. Now, throughout this process, I did a little bit of searching on my own behind the scenes to see if I could find someone who is doing a similar job at a similar level to these guys just to get a second opinion on things.

Hello and welcome to the Real Women Real Business podcast. I'm your host, Shauna Lynn Simon, and today's guest is someone who's going to completely change how you think about growing your business. I've got Melissa Snow with me. She is a business relationship strategist and the founder of the powerful women rising community. So after building and scaling two successful businesses of her own, Melissa discovered something that most entrepreneurs miss, and that is that the most sustainable way to grow your business isn't through

complicated marketing funnels or expensive ad campaigns, but through, get this, authentic, real human connections. I know, shocking. So she's now on a mission to revolutionize networking by teaching women how to build genuine relationships that fuel business growth without the whole, you know, sleazy, pushy tactics that we've all experienced. And she calls it networking like a human, not a salesy weirdo, which I absolutely love. And trust me, if you've ever felt uncomfortable with traditional networking, this conversation is going to be a game changer for you.

And I should also mention that she's also the host of the popular Powerful Women Rising podcast. And she lives in Colorado with a couple of dogs, cat, and any number of foster kittens, which as of the recording of this episode apparently is six. Of course, we've already talked about that because she is our kind of people. So, Melissa, welcome. Hi, thank you so much for having me. I'm excited to talk to you and your cats.

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. And today I'm excited to welcome Victoria Gallagher, also known as the Law of attraction hypnotist. She's a worldwide leader in hypnotherapy and a bestselling author. She's got over 20 years of experience specializing in helping business owners to rewire their subconscious for success and shift their money mindset to create sustainable wealth.

So if you've ever found yourself undercharging, because I know you have, we all have, or feeling guilty about profit, again, welcome to the club, or knowing that you should scale, but somehow you feel like you're just sabotaging your own success, this conversation is for you. Victoria's gonna help us break down what's causing your money blocks and help to give us some practical tools to help to overcome them. So Victoria, welcome.

Thank you. Thank you so much for having me. I love that intro and I love this topic. So we could have talked about anything today and that this happens to be one of one of my specialties. Well, I think one of the reasons why this topic always intrigues me and why I really wanted to cover it is because I'm constantly having this conversation. I specifically work with predominantly women entrepreneurs and women find these conversations around money.

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. And if you're working harder than ever, but you're finding that your bank account just not reflecting that you can't seem to keep up with all of your expenses, you might actually be caught in a pricing trap that so many women entrepreneurs find themselves stuck in and it keeps them just spinning their wheels. So today I want to cover the four invisible traps that are keeping you stuck in a cycle of under earning, overworking and

Honestly, feeling pretty frustrated about the whole thing. So grab your coffee or tea or beverage of choice and let's dive into the pricing trap that's keeping you well broke. And more importantly, we're going to talk about how to actually get you out of that as well. Now, before we jump in, I do want to lead with this important reminder. If you don't know what it costs to offer your products, your services, you're going to continue to find yourself struggling when it comes to your pricing.

But when you know what your expenses are and you can account for all of those, then you can price for profit. When you know what it costs to offer your product or service, you make sure that you identify your time, your opportunity cost, all those expenses, all those costs that go into that. You won't sell it for anything less than that. I have worked with numerous entrepreneurs over the years, helped them fix their pricing strategies. But even myself, I need someone to check me out every now and then.

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon, and today I've got a great guest joining us. Today's guest is actually living proof that the best business ideas often tend to come from following your passion. So I think this is really going to hit home with my accidental SEOs out there who follow a passion in and really wanted to make a business out of it.

00:01:26:15 - 00:01:50:07

So sometimes it takes a bit of a completely unexpected type of turn, and this guest can certainly attest to that. She's gone from navigating ice roads to navigating the male dominated fishing industry. But Linda Leary has never been afraid to chart her own course. So today, her company, fishing has grown from a small Anchorage, Alaska. That's right.

00:01:50:07 - 00:02:17:04

You heard that correctly. A small Anchorage startup to into a nationally recognized brand that's been revolutionizing women's fishing apparel with bold, functional designs and through fishing. And her other venture, which is women's fly fishing, she's building communities and mentoring the next generation of female entrepreneurs and outdoor enthusiasts. So please welcome to the Real and Real Business Podcast, the founder, president and visionary behind Fishy, Linda Leary.

Hello and welcome to the Real Women Real Business podcast. am your host, Shauna Lynn Simon, and today I am being joined by an award winning, high performance, trauma informed coach and trainer. She's also an Amazon bestselling author, TEDx speaker, and she's joining us today. We're going to be talking about podcasting and how to guest on podcasts. And so I'm going to welcome Kimberly Spencer. Thank you so much for joining me. Thank you so much for having me, Shauna Lynn. I'm so excited.

listening to your episode all on visibility, on visioning before this, like as prep, which is like one of the number one things that I recommend. If you go on a show, just like listen while you're doing your makeup. But I was listening and I was like, oh, we are going to vibe because our coaching styles are like, I'm like visualization. So cool. We're both runners, like love your episodes. Yeah.

I didn't realize you're a runner as well. Yeah. And you know what? It's funny. The visualization episode, I just felt a calling to do it because so many people talk about the whole I'm just seeing so much on Instagram and so much about this whole manifestation. like, manifestation isn't just think about something and it comes to you. So I did the whole episode like you got to have some there's some science to this. This is a very real thing. You got to add some action to it as well. So I wanted to make it a little bit more.

than just the 30 second reel you see on Instagram that shows all the fancy jets and luxury hotels and everything else. So, okay, let's go back to though, because I wanna talk a little bit about you've got a ton of experience in communications and in speaking, and you are the CEO of a company called Communication Queens, where you actually help people with podcast guessing. Am I getting that correct? Yeah, so we started out as doing a done for you agency of the end to end booking and all that.

The skills that got you into your business are not the same skills that are going to help you lead in. Today, we're exploring that critical gap between being great at what you do and being great at running the business that actually does the things that you do. Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. And today I'm going to be sharing some practical strategies to help you to bridge

the leadership gap without losing you, without losing your authentic voice and without losing the passion that got you started in the first place. In fact, I'm going to help you to actually reignite that passion. We're going to cover four critical mindset shifts that you need to make in order to be a thriving leader and be able to embrace that leadership CEO role to be able to move your business forward. So let me start by just talking briefly about

the accidental CEO because I've spoken about it previously on the show. But if you're just joining us for the first time, I want to make sure that you know exactly what we're talking about when I refer to my accidental CEOs. This is a very endearing term that I like to use for my passion driven entrepreneurs who followed more passion than plan. Here's the thing. You woke up one day, maybe not one day. Maybe this was coming for some time, but essentially you had this passion. You had this drive. You had this calling. You had this thing that you were really, really good at.

and you knew you were great at it and you knew you could help other people. Maybe you're fulfilling a gap that you are seeing in the world today where you're like, you know, no one else is filling this gap and I can serve these people and you followed that passion with so much of who you are with all that you had. But here's the challenge. You don't necessarily have all of the business tools in your tool belt that you actually need in order to ensure that you are moving this business forward.

You love the doing. You love doing the things that you do that you're so great at. But some of the business stuff often ends up getting a little bit lost in in all of this because we've got a lot of passion. You've got a lot of passion for what you do.

Shauna Lynn Simon (00:02)

Hello and welcome to this week's episode of the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. And today I am being joined by Dr. Laura Sicola And you are going to love this woman. Let me tell you, she is all about leadership, communication and influence. And she's a speaker. She's an author. She's hosted her own podcast as well. And she helps to transform executives into confident and inspiring leaders.

And she's actually got a linguistic background. So she comes from the academics of this, but she now applies it to corporate leadership. And she's trained and coach executives at Fortune 500 companies. And she has a TED Talk that you're going to want to check out, a TEDx Talk called Want to Sound Like a Leader? Start by Saying Your Name Right. That has nearly 7 million views. And we're going to dig into that in a little bit as well to find out exactly what that's all about. So Dr. Laura, welcome. Thank you so much, Shauna Lynn. It's great to be here.

I can't wait to dive into some of this stuff because we talked a little bit pre-recording today about ⁓ our audience here and they're what I affectionately call our accidental CEOs who follow more passion than plan. And one of the things that we often find our accidental CEOs are struggling with is sort of this imposter syndrome. And I think a lot of that just comes with not being able to express themselves properly. They started off with this great passion, like I have this amazing thing.

that is going to benefit so many people, but then they lack with the actual communication of it. tell us a little bit about some of the things that you work on with leaders in helping them with their communication skills. What do you find are some of the biggest things that people are struggling with when it comes to communication? It's interesting that you mentioned that the audience, everybody out there, they're accidental CEOs because for the last 17 years or so, I've referred to myself as an accidental entrepreneur and a recovering academic.

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon, and I have the incredible Jazzy Luchini joining us today. She is not only is she a virtual assistant who's just like rocking it in the VA world, but she actually is now teaching aspiring VAs how to build this massive business through virtual assistants. And I got to tell you, I've listened to you in the community and I probably with the number one question that I get from this audience is,

How do I get some support with X, Y, or Z? And X, or Z usually falls into VA. And there's a lot of confusion out there, I think, as to what a virtual assistant can and cannot do. So Jazzy is here and she is going to help to clear all of that up for us and probably answer all of your questions and solve all your problems, right? No big deal. Exactly. Exactly. That's what I'm here for. That is pretty much what we expect a virtual assistant to do, though, right? Like that is your goal is to make someone else's life easier.

Am I right? Exactly. I like to say that we're like a business bestie.

Hello and welcome to the Real Women Real Business podcast. I am your host, Shauna Lynn Simon. I am so happy that you are hearing that you're joining me today. Have you ever caught yourself saying, I'll believe it when I see it? Well, what if I told you that science actually says you've got it backwards? It's a matter of you'll actually see it when you believe it. I hear a lot of things and I've had a lot of conversations that's come up on some of my podcasts in, you know, with some of my recent guests. And we've talked about something that

kind of comes across a little bit woo woo for lack of a better term for it. And that is things like visualization and manifestation. And I want you to stick with me on this one because I want to dive into this a little bit. There is actually a great deal of science behind this. And if you know me, you know that I am all about data driven insights and data driven ⁓ ideologies and theories. And I'm not into things that are necessarily a little bit too abstract to be

to be tangible. And so this is something that is backed up by science. And I want to explain sort of the difference between the woo woo part of it and the actual science part of it. So stick with me in this episode. We're going to dive into this a little bit. But first, I want to talk about how a softball game when I was visiting my nieces inspired today's episode because it kind of shifted my perspective a little bit when I was thinking about, you know, how we think about and

and talk about and visualize our business success and why some of the world's top performers, know, Olympic athletes, professional athletes, Fortune 500 CEOs, why do they swear by this visualization of manifestation type of practices? So let me bring you back to the softball game. I was visiting with my nieces out in California and I was at a softball game and I'm listening to the coaches as each batter is going up to hit the coaches saying saying their name.