Ep 79 Transcript: What Every Entrepreneur Regrets Learning Too Late

This transcript was auto-generated and may contain errors in spelling or inaccuracies in the spoken words.

Shauna Lynn Simon (00:11)

Have ever noticed that sometimes we only make a change in our business after something goes horribly wrong? I'm Shauna Lynn the host of this podcast, The Real Women, Real Business podcast, and I am here to talk about why we learn from lessons the hard way sometimes, why we find this is our biggest teacher in life and maybe how we can be a little bit more proactive and preventative as opposed to reactive. So let me set the scene for you a little bit.

One of my clients, one of my one-on-one coaching clients, she's actually a home stager, operating a home staging business, owns her own inventory, which means that she is taking inventory from her warehouse into people's houses and back, and these items go into several people's houses, of course. And recently, she staged this beautiful, it like a three-bedroom house, the entire house was staged top to bottom. And...

After her and her team completed this installation, putting all the items in place in the house, that's when they discovered it was actually crawling with cockroaches. And here's the best part. So this already sounds horrible. I know. And I won't get too far into the cockroach story because I know if you get a little bit weirded out, I don't want you tuning out. I don't want you turning this off or anything. But here's where the hard lesson comes in. She didn't have a signed contract with the client. Right.

So now she's in a little bit of a sticky situation where her items are in the house. She calls the real estate agent and the real estate agent says, well, just take your items out of the house. She's like, I can't do that. So she can't bring them back to her warehouse and risk contaminating the things that her warehouse. And so she now has to deal with her items are in the house. The house needs to be fumigated. Her items need to be fumigated. Well, who's responsible for all of this? What is what are the next steps? Now, she was quite fortunate.

that both the client and the real estate agent were incredibly understanding. And to my understanding, they did end up managing to work out a reasonable resolution to this. But they stood the chance that that wasn't going to be the case, of course, because she didn't have a signed contract in place. And it's something that we've actually been talking about for some time. And there's a bit of a situation where she got it to the lawyer like six months ago. She keeps waiting for the lawyer to get it back to her. And, you know,

I understand life gets busy, business gets busy. There are a ton of things on our to do list and sometimes it's really difficult to prioritize some of the highest priority things, even though we know they're good for business. Getting a contract, for example, you look at it as well. That's not directly serving my clients. That's not directly bringing in money for me. It's just one of those things that I know I need to do, but it's kind of an annoying thing on the to do list. So we kind of procrastinate on it, right? But here's the thing.

You know, it's not just this is not just her story of not having a contract, dealing with a sticky situation. ⁓ This is something that's a universal entrepreneurial pattern. We often wait until something painful happens that forces us to change. So why is this? Well, you know, we actually talked about this on one of my group coaching calls recently, and many of us learn after this painful experience for a few reasons. One is.

We often tell ourselves, it's not going to happen to me. That's what that's what happens to other people. It's not going to happen to me. And we legitimately believe that it's not going to happen to us. And I think this is something sometimes we're a little bit disconnected from the possibilities of what could happen. Like we pay for insurance because we don't have a choice but to pay for our insurance. But if we did have a choice, I think there's a lot of times where we wouldn't actually pay into that because we're somewhat disconnected from our future self.

And our future self is always thankful for past self when past self has put things in place that serve us well. However, we're our present self is very rarely thinking about future self and what we can do to make future self's life a little bit easier. And whatever that planning might look like, whatever that painful event might that could be avoided might be. It's easy to kind of put something off and kick that can down the road like I'll deal with that another day. It's the same reason that I

set out my clothes the night before for my run. I check what the weather is going to be like and I set out the clothes for my run and sure I might change what I end up wearing depending on whether the next morning but I know that I can simply grab those and go. It keeps me disciplined, helps me to get out for my run a lot easier and my future self, my morning self is always very grateful that night before Shauna Lynn was so courteous and so kind.

But I will be honest, I am not always that courteous and kind. That is something that's very simple. It takes a few seconds to do. But if it's something a little bit more laborious or intensive, like creating a contract, for example, then I might be a little bit more dragging my feet on it. So we do tend to procrastinate on some of the most uncomfortable tasks. So in this case, she had actually gotten that contract to the lawyer, but she was waiting for the lawyer to come back with any revisions.

Now, in hindsight, what should she probably have done? OK, well, she could have followed up with the lawyer sooner, for one thing. That's definitely part of it. What else could she have done, though? She could have used the contract in its current state. Would she have been as protected as if she had had the final contract review for it? Maybe not, but it's something in place, at least. And not that I'm telling you to ever, you don't need a lawyer or anything like that.

that I'm not a lawyer, I'm not giving you legal advice here. Understand that there you certainly need a lawyer for circumstances like this, but could she have sped up the process and at least had something out sort of the whole concept of it's better done than perfect. She had something in place that would have worked. Maybe it wouldn't have given her the level of protection that she needed for a situation like this, but it's certainly something that we could have put in place. And I think the other reason why we tend to ⁓

learn the hard way, so to speak, is that we often underestimate what the risks actually are. What's the worst thing that could happen? Well, I will tell you when it comes to contracts and staging. I often told the story of another local staging company that started around the same time that I did. And I don't want to get into all the details of it because it's not my story to tell, but they had a pretty serious incident in a house that they had staged in that.

It was also being worked on by some construction workers. One of the construction workers had unfortunately had left something unattended and there was a major incident that caused massive damage to the house and someone was severely injured and affected by this incident. so it was something that they were

almost on the hook for in that they were being blamed for having caused it, which it turned out that they did not cause it, of course. But having their contracts in place, working with lawyers and being able to work through the details of this is kind of what saved them. This was really early on in their business. And that's something that to me, if that was really early on in my business, I don't know if I would have had the stamina to continue going because it was just such a major event.

and puts kind of this black shadow over the business that you're building. So in order to help to mitigate some of these things, I mean, this is not just an episode to say, hey, you need a contract. That's certainly part of it, because I mean, I'll be I'll be honest. I have learned some of my some of my most important business lessons the hard way. And I think that this is going to be common for a lot of us. And, you know, people often say to me, like, how do you know so many things? And I would love to say that it's all because of.

Well, I've studied all these courses and I've read all these books and that is a big part of it. I am an avid learner. I've never stopped learning. went through my secondary education, but I also did post secondary school. I did both a major in business or sorry, a major in mathematics with a minor in business because I just wanted that whole. I just want as much learning as I possibly could. I took extra courses wherever I could. I've taken so many courses.

since graduating from university. I won't say what year that was, but let's just say it was a really long time ago. I've taken numerous courses, more than I could possibly count. I've maintained different certifications and I've continued to build on that. I have read more books than I can count. I average about two to four books every single month. So yes, a lot of this comes from theory of things that I have learned. But let me tell you, one of the reasons why I know so many things that I do is because of application.

I've done things and I have not done everything well. There are things that I can look back on like, man, I really nailed that. I really crushed it. I knew exactly what I was doing. I executed it perfectly and it and I just absolutely rocked that. And there are other times when I look back and I just cringe at all the different things that went wrong. And I can pinpoint exactly why they went wrong in hindsight, of course, naturally. I haven't done everything perfectly the first time. And anyone who tells you that they have

They're lying. Let me be real. They are lying. But I would say that as a business coach, as a teacher, a trainer, an instructor, as someone who likes to support other businesses, I'm like a parent trying to protect my kids from making the same mistakes that I have made. And it's one of the reasons that I do everything that I do. I actually went to an event not that long ago. I was invited by a local business owner.

who I've become really close to over the years. We've got a bit of a personal and professional relationship and he was inviting his coach, like his business coach to host an event. And so he asked me if I wanted to attend and said, that sounds great. I know he's had such great results with this business coach. And so I was really interested to learn from him. And the business coach, I will say this, the presentation was wonderful. He has some great things to say.

But he kind of lost me right at the start of his presentation because he told me the story, he told all of us the story of how he started his coaching business. And it wasn't that he had this sort of rags to riches type of story. It wasn't that he had owned multiple, like several successful businesses that he had then decided that he wanted to move into the consulting world.

Which is the case for a lot of us coach business coaches. This is a lot of the ways that these consultants and coaches often come to be is through our own experiences and it's sort of a natural progression. Sometimes you have to have that natural teaching in you. You have to have that natural teaching style. I think even if you don't follow a certain structure, every coach of course is a little bit different, but I think you have to have that that desire to teach others in you. But let me tell you how this coach built his business and I'm.

I'm definitely gonna butcher the story a little bit, because I'm paraphrasing a lot of things, but I'm gonna give you the gist of how I interpreted it. This was my perception based on the way that he told the story was essentially that he decided he wanted to start this consulting business. And so his dad gave him a bunch of money. And when I'm talking a bunch of money, I'm talking, sounded like it was millions of dollars. If not millions, it was definitely in the six figures to go out and hire people to help him to start this business.

And in the first year, he did like an astronomical number in sales and in getting his coaching programs going, everything else he did really, really well in revenues. That's fantastic. I'm really impressed by all of that. But let me tell you what didn't impress me, how he became a coach, how he got there. He he basically said he was pretty much out of school. And I think he worked for one company like he didn't have his own business or anything. And now he's coaching entrepreneurs.

And I'm looking at this and I'm thinking, let's see, I've been an entrepreneur for a lot of years. I have made my fair share of mistakes. While I've also had incredible successes, I have had some things go horribly, horribly wrong. And that, think, is one of the the true pieces of magic that I bring to my clients and to my coaching is that I have learned from my mistakes. So I don't want this episode to make it sound as though you shouldn't make mistakes, because I will tell you.

that these are some of your best lessons. However, I think that we can find ways to learn some of these lessons without having to always take the hard way to them. And it's funny because this particular client, she said to me, said, I think this is a podcast episode. And said, you know what? I think you're right. And that's why we're diving into that exactly right now. So when we are learning things the hard way, what are some of the ways that this might look? So I talked about the contract already.

It might be something like under pricing your services. This is something that I think a lot of people figure out where the sweet spot is for their pricing based on doing a whole lot of under pricing. So many entrepreneurs start by charging less than they actually should because they're simply afraid of losing the client. Now, the hard lesson is, of course, after realizing after months, after possibly years that you've been working nonstop and you still can't even pay yourself properly. Like if you're looking at your bank account, you're like, listen, I'm busy all the time.

How does my bank account not reflect that? That's a problem. Right. And this is when we start having those reflections of like, ⁓ have I been doing this wrong the whole time? You know, the moment of truth often comes with maybe burnout, resentment. Maybe you're running the numbers and just realizing there's no way I can sustain the business long term if I keep the same revenues and expenses that I have. So something's got to give there. Right. So ideally, we're raising our prices before we actually hit that crisis point.

That would be the easy way of doing it, but most people just don't make that move until the pain actually forces them to make that move. How else might this learning the hard way show up? And when I'm speaking about these, these are kind of the common things that I'm seeing in the women that I work with. And remember that the women that I work with are what I call our accidental CEOs, where we followed more passion than plan. And a lot of times these are very creative professionals.

And so our desire is to do the thing that we love for other people, to help other people. And so one of the ways that we end up learning some hard lessons is by not having the right boundaries or policies in place. So this goes a little bit beyond the contract. You can have a contract, but before you can have a contract, you kind of got to know what some of your boundaries and policies are, but not all of these are necessarily covered in a contract, so much as they're just a part of the process as well. Like we often want to be really nice. We want to be flexible.

with our clients, maybe we don't have clear payment terms. We just send out an invoice and hope somebody pays us. Maybe we don't even send the invoice out right away. I can't tell you how many of my clients have outstanding receivables simply because they haven't even billed the client yet. And what ends up happening is when you try to go and collect that money maybe a few months later, you're thinking they're just gonna pay you, but now they're questioning the invoice because they weren't expecting the charge because they completely forgot that it even existed.

Maybe you're answering text messages at midnight or maybe projects are dragging on and on because of scope creep. So that friendly flexibility that we want to have will often backfire to us with these late payments with scope creep with disrespect from our clients intentional or not. Sometimes our clients again, they're not necessarily trying to come from a malicious place or anything, but those late payments. Will you spend three months waiting to send out the invoice?

What message does that send to your clients? Well, it tells them that you're probably not that interested or eager to get paid. So they're going to take another three months to pay it potentially, right? So it often will take that absolute nightmare client before business owners will put boundaries in writing and actually stick to them. So for example, the text messages on the weekends, I work with a lot of interior designers and home stage-ers.

And that is something that we find on the weekends. That's when our clients are doing the things and getting caught up on stuff. And so they're sending us text messages. So the first thing is, if it's a part of your policy that you don't work on weekends, you don't need to respond to those text messages on the weekends. If your policy states that you will only respond to communications via email or maybe there's only certain things that can be sent to you via text message, like maybe you tell someone, OK, you can text me.

If it's an image or something that's easier for you to send it that way from your phone, because some people are not that tech savvy, I get it. But any main communication should be done via email. Whether texting you then respond in email like we train our clients, we teach people essentially how to treat us. So if they don't understand what the policies are, what the boundaries are, of course, they're going to break them. It's up to us to ensure that we enforce them. And I know.

Almost everyone has that story of that nightmare client that made them change their policy. So if you decide, if you've got a policy in place and you do decide that you're going to be flexible, you need to make sure that the client understands that you are making an exception to be flexible. Otherwise, you're setting the expectation that you are simply available whenever. So we talked about the contracts earlier. So talk about boundaries and nightmare clients.

I had a contract when I started my stage of business that was pretty comprehensive. Now, keeping in mind when I started my business, I couldn't find a lawyer who knew anything about drawing up a home staging contract. So I was kind of making things up of the things that I thought should be covered. They were kind of making things up of the things that they thought should be covered. And over the years, it evolved. As I started talking to other stages, I found some clauses that were missing from my contract. So we updated it. But I will tell you that majority of the updates to my contracts came.

because of a nightmare client. Because those things that I didn't even think I needed to have in writing, all of a sudden someone proves to me that I absolutely do. So listen, it doesn't mean that you're going to be able to think of every way that your client is going to step outside boundaries that you don't even know that you have yet. But the best that you can do at the very beginning of your company or if not at the beginning, then right now, you know, the best time to plant a tree was 20 years ago. Second best time is today. But I want you to

Write down some boundaries that you have. Write down some policies that you have and that you want to enforce. If someone asks you what your communication policy is, if you're like, well, you could text me. I mean, I kind of prefer email, but text is okay. Or if you want to call me, I mean, really whatever you prefer. Well, then they're going to do whatever they prefer. But if you explain to them you have a clear policy, email is where all of our communication takes place.

You are permitted to text message me on occasion for things like if you're running late to an appointment or if it's easier to send a photo that way, but the main communication is going to be done via email. Alright, so that's nice and clear for them. So boundaries aren't about being mean. In fact, if anything, boundaries are about maintaining a healthy relationship because they're going to help you protect your time, your energy, your sanity, but it's also going to help to ensure that you don't start resenting the client.

for doing something that they don't even realize that they're doing something wrong. Don't get me wrong, there are definitely clients that are going to push the limits regardless of what your boundaries are in place, but the more clear and concise you are about what your expectations are, the easier it's going to be for them to stick to those. So what are some other ways that we might find that ⁓ we're missing some of these boundaries, that we're learning some hard lessons, so it could be...

ignoring your bookkeeping, for example, until tax season hits. And now all of a sudden it's chaotic and you're trying to scramble to find all those receipts or all those pieces of paper because you didn't have a filing system much better than a shoe box. We've been there. Almost everyone's been there. I get it. Maybe it's neglecting your marketing when you're busy. This is a big one. I a lot of clients that say, so I didn't do any marketing the last few months because I didn't have any any time to take on a new clients. But now I don't have any clients.

So that's what happens when you neglect your marketing when you're busy, then you end up facing a bit of a dried out pipeline months later. And so the seeds we're planning today, those are not for getting clients immediately. Those are for getting clients in the future. And so we don't want to neglect our marketing. We want to make sure that we're being consistent with. And that's a hard lesson to learn, because when that faucet gets turned off, essentially, we're kind of stuck. And let me tell you, I've done it. I've been there. I have had this happen to me.

Not intentionally, just more of a, this part of the business is kind of thriving right now. I don't have a lot of energy to put into a clear marketing strategy, so I'm just going to kind of let that idle for the time being while I focus on some other priority items and I'll circle back to it. By the time I circle back to it, it's become emergency state, right? You've probably you're probably nodding your head along saying like, yep, I've done that before. For sure. We've all done maybe not that specifically, but we've done something similar for sure.

Maybe you're doing everything yourself instead of delegating things, but now you're burning yourself out. You're resenting your staff because they're not doing the things that you think that they should be doing and you're doing it instead. But really the last time they tried to do it, you said, you know what? It'll just be easier if I just do and I'll just take it over right? So you or maybe you haven't even hired another team member yet, but you're as you're facing burnout, you're realizing, ⁓ maybe I should have done that like six months ago because now you're you're just starting the process to start to hire someone.

and it's going to take you a few months to actually find the person, onboard the person, and get them up and running to the point where they're actually alleviating some of the workload for you. So these are all hard lessons to learn. And let me tell you, it is a bit of a rite of passage as an entrepreneur to learn these lessons the hard way, but I would love for us to find ways that we can actually be a bit more preventative and proactive on these things. So we'll be right back after this quick message and we'll cover exactly that.

All right, welcome back to the Real Women Real Business podcast. talking about why we like to learn lessons the hard way. And now we're going to talk about how do we fix this? Well, the first thing is I want you to reframe this. ⁓ We actually had Victoria Gallagher on our podcast not that long ago talking about she's the author of the book, The Practical Law of Attraction. And she talks about, ⁓ you know, our manifestation, but our mindset and how the things that we're saying to ourselves internally are going to manifest themselves externally.

because our brain believes the things that we're saying. So if your brain is constantly saying, I only like to learn the hard way, guess what's going to happen? You're probably going to learn the hard way more often than not. So I want to challenge you to stop saying, I learned the hard way or I only learned the hard way. Instead, how can we shift this? If we decide we only learn through pain, that becomes a self-fulfilling prophecy at the end of the day, right? So let's reframe this. Maybe I've learned some

tough lessons the hard way and I'm choosing to learn differently going forward. I'm choosing to be proactive going forward. I'm going to do my best to mitigate future pain. I'm going to take care of my future self. Things like this start by reframing it. So instead of saying, I always learn things the hard way, know, being a little bit self deprecating that way are we're going to internalize that and then that's exactly what's going to end up happening.

And this is something that is easier said than done, especially when you're having a really down day or a really tough time of things and just feeling that kind of woe is me and victim mentality. But the reality is that we do have the power to change, to rewire our minds, to change how we think about things and to make things easier for ourselves going forward. Now, it's not just about thinking about things. We have to actually take action as well. So the first thing is, I mean, we already talked about contracts. So

Just remember they're not just legal documents. They're actually boundary setting tools. So it's not just about the contract itself, but it's about understanding the boundaries that you want in place so that you can create those policies and you can create the contract details around it. Now you not everyone needs a contract in their business, so this might not be applying to you, but if you are in a business that requires a contract, make sure it's covering the things that it needs to cover for your particular business.

You know, we talked about in home staging, about the inventory, pest infestation, damage responsibility and fees associated with and everything else. So in your business, what might this look like? What does a contract look like? The time that we invest in prevention and the systems, the contracts, the policies, I know it's not the most fun time. And we look at it, like I said, it's not the time that's going to be getting us our next client. It's not the time that's going to serve as our current clients necessarily.

but it will save us exponentially more than reacting to the crises. And by having these things in place, it allows you to be able to service your clients in a way that goes much smoother with much clearer boundaries and expectations in place. I have done previous episodes on managing client expectations, and this is incredibly important for this. Your contract, your policies, if you don't know what they are, you can't expect that one of your clients will know what they are as well. So learning the easy way,

means choosing prevention and maybe learning from other people's mistakes. I got plenty of them for you. I promise I'm happy to teach you as many of mine as I can. But learn from others before those mistakes become your own. But aside from learning from me, I'm on this podcast, of course, I've got my training programs and I've got my coaching. And these are numerous, numerous ways that, of course, you can learn from me. But how else can you learn from other people's mistakes? Joining communities for your particular type of business.

You know, if you're in construction, for example, I'm not in the construction business, so I've got some great takeaways that might not be as specific to your business, whereas another person in the same industry can give you a very specific scenario of something that you might want to consider. So aligning yourself with community members, like minded people. That's a great way to learn from others. Listening to podcasts like this, teaming up with a coach to help you to guide you. A coach is not there to tell you what to do, but.

teaming up with someone who can help to provide some guidance as you're getting a little bit off path or maybe if you're taking some missteps along the way. But they're also there to help to encourage you and help you to identify the things that you're doing really well because sometimes we're not as great at recognizing those things ourselves either. So the other thing I would say in terms of helping to prevent some of these crises and some of these challenges is to simply

If your challenge, if the thing that you're struggling with is the fact that you're burning out because you haven't hired anyone, this is definitely for you. But even if that's not the case, understand that you are not always the best person to take all these things on. So if a task is really tasking on you, if it's that thing that you're procrastinating on, maybe you delegate that thing. And if you don't currently have any team members, let's bring in some team members. We've got to stop trying to do everything alone. That is.

where mistakes often happen when we're trying to do everything ourselves. You are not meant to be the expert on everything. So bring in the experts. So this doesn't have to be full time employment. This can be some freelance virtual assistants in their specific areas of expertise. Most virtual assistants are actually specialized these days. They might be in marketing, they might be in accounting, they might be in administrative work, they might be in HR, but bringing some freelance VAs as needed, bring in that business coach.

Bring in some some actual employees if that's where you need the support. Whatever this looks like, build your tribe and let them in. Let them understand exactly where you're struggling, what you're building, what you're working towards and where you could use that support. So instead of waiting for the painful lesson, I'm going to give you four things you can do right now to help you to avoid learning the hard way. I've kind of talked about all these things, but I just want to reiterate some of these things. The first thing is put contracts and policies in place.

before you need them. Don't wait for that nightmare client or the pest infestation to force your hand. Remember that your contracts are there to protect you, to protect your clients, and to protect your business. And then number two is going to be price for sustainability, not desperation. Review what your rates are. Are you charging enough to cover your time, overhead, and profit margin? I don't want you to wait until burnout or an empty bank account to realize your prices are too low. And I want to tell you this as well. I want you to price for

You what do you want? Not what do I need? I just need a little bit to get by. I just need to cover the basis. I just I just I just let's get out of that just enough mindset, that just enough thinking. And actually, what is it that we desire and what will it take for us to get that? And how are we going to make that money? I want to stop feeling guilty about pricing yourself for what you are worth. And then the next part is I want you to set and enforce boundaries early on.

in your relationship with your clients, whether that's through your communication hours, your payment terms, whatever is included in your services. I want you to be very clear, set some processes maybe in place that will help you to be able to communicate this effectively in a way that's going to help your clients to have the best experience possible with you. And then stick to these boundaries. It's much easier to prevent issues that might arise and scope creep and things like that and that things that are going to need to be fixed.

It's much easier to prevent them before they even happened. Now, as I said, you might choose to make some exceptions. I think the best businesses do choose flexibility when it makes sense, but you have to ensure that you are communicating what that flexibility looks like and the fact that it is an exception to the rule to the rule. And then the next part is to be proactive with systems, automations and delegation. So this for your marketing, your bookkeeping, all of these things should be happening consistently.

So get some systems in place, get some priorities in place in terms of what you want that to look like. I don't want it to just be something that you do when things are slow. You just do your bookkeeping, your marketing when things are slow. No, you do those when it actually is required. You don't just do systems and processes when things are chaotic. No, you have them in place no matter how much time you have on your hands or not. So you're always being your most efficient self. Build habits, build systems that will help you to keep your pipeline full.

that will help to keep your books on point, that will help to keep money in your bank account and flowing into your bank account and essentially help to keep your business stable. So for my client, of course, the cockroach incident may have been the push that she needed to finally stop waiting for the contracts to be perfect and just start using them. Yes, the lawyer still needs to sign off on the final review of them. But again, something is better than nothing in this case.

But contracts aren't the only area where we tend to learn the hard way, whether it's that underpricing, skipping boundaries, neglecting systems. You know, most of us don't change until the pain forces us to. So here's the thing. You don't have to wait for the cockroaches, for the burnout or a nightmare client to make smarter choices in your business. You can make that path easier for yourself. And yes, you might learn the lessons easier, not easier, but ⁓ they might be more solidified if you learn them the hard way.

Man, wouldn't it be so nice to learn the easy way this time? So set up those contracts, price yourself sustainably, enforce those boundaries and put those systems in place. So if you're ready to stop learning the hard way, you want support in building maybe some of these systems, these policies, these strategies, and you want to do it the easy way, well, like I said, bring in the business coach. This is exactly what we do inside the Real Women Real Business Mastery Program. I'd love to help you to create a business that feels secure, that feels profitable, that's actually enjoyable for you.

And that's exactly what we do in the Real Women Real Business Mastery program. We're basically taking accidental CEOs and taking all those little gaps, maybe that we might have in some of the things that we didn't quite get in places we were building and growing the business because we were just so excited to be working in our passion. And we start to fill in and plug in some of those holes. Some are bigger than others, but we make sure we've got all those plugged in so that we've got that long term trajectory for growth in a way that makes sense for us. I am helping women to build stronger.

work smarter and dream bigger. And I would love for you to be a part of that journey as well. So if you'd like to set up a call to discuss what it might look like, just simply go to aboutshaunalynn.com/coachme. And I'd be more than happy to have a discussion about your particular business and see what makes the most sense for you, whether it's that program or another resource or another path or direction as well. But it's a very actionable call and I'm happy to review things with you. So listen.

All of the resources that I mentioned here tonight today are going to be posted in our show notes. So be sure to check it out if you like any of the books or the episodes past episodes that I've mentioned here. And if what I'm saying is resonating with you, then I really hope that you will continue to tune in again next week. Of course, we drop episodes every Tuesday morning and I would love to continue to be a part of your journey with you. I will continue to share the lessons that I've learned through my own journey, as well as the lessons of my clients so that you can learn from all of these things. And hopefully

This will help you to have a much smoother path on your entrepreneurial journey. Don't forget to leave us a review and subscribe to us on your favorite podcast platform wherever you get your podcasts. And until next time, until I see you again, until next week, keep thriving.