In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon pulls back the curtain on the subtle ways women entrepreneurs leak profit without realizing it. Drawing from a recent month in her own business, Shauna Lynn shares how catching a series of small, “reasonable” decisions helped her retain an extra $4,000 - not from one big win, but from holding her value in everyday moments.

This episode explores what Shauna Lynn calls the “nice tax” and the micro-moments where it shows up, from quick calls that are not so quick to preemptive discounts, scope creep, extensions, and underpricing based on comfort rather than value. She walks listeners through the mindset shifts and CEO standards that helped her replace people-pleasing with calm, confident boundaries, without sacrificing kindness or client experience.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with paid advertising strategist Britt Holmes for a grounded, no-hype conversation about what actually makes ads work. With nearly 14 years of experience managing millions in ad spend, Britt shares how she moved from corporate marketing to helping women-led and service-based businesses grow with clarity, ethics, and measurable results.

Listeners will walk away with a clearer understanding of when ads make sense, how to avoid expensive mistakes, and why integrity matters more than trends in digital marketing.

In this episode, Shauna Lynn sits down with powerhouse publicist KJ Blattenbauer, founder of Hearsay PR, to challenge everything women entrepreneurs think they know about being seen. Drawing on nearly three decades in PR, KJ shares how she went from shaping stories behind the scenes to helping overlooked experts step into authority in a way that actually fits real life.

Listeners will hear how publicity differs from social media noise, why credibility compounds faster than followers, and how clarity - not intensity - is the real driver of sustainable visibility. KJ reframes PR as an act of service, showing how lived experience, consistent messaging, and simple storytelling can open doors to aligned opportunities without selling your soul online. She also breaks down the most common visibility mistakes women make and offers practical ways to become your own best publicist, starting now.

In this episode, Shauna Lynn reframes the January pressure and replaces hustle-driven goal-setting with a grounded, sustainable CEO approach. She walks listeners through a mindset shift that moves them from feeling behind to feeling firmly in control, without adding more to an already full plate.

Rather than chasing big resolutions, Shauna Lynn shares how micro habits, paired with thoughtful weekly planning, create real momentum over time. Through personal examples and real-world CEO routines, she illustrates how progress is built in the margins of everyday life, especially when things feel messy or unpredictable. Listeners will hear how prioritization, intention, and flexibility can coexist, and why grace is not a weakness in leadership, but a strategy.

In this powerful conversation, Shauna Lynn Simon sits down with mindset coach and author Rusty Osborne to explore a counterintuitive truth many high-achieving entrepreneurs miss: the very thoughts you try to silence may be pointing to your next breakthrough. Rusty shares his own journey from building a business that looked successful on the outside to confronting the unseen mental blocks that quietly stalled his growth, and how that reckoning reshaped the way he now helps others lead with clarity and confidence.

Listeners will gain a fresh lens on overwhelm, self-doubt, and imposter syndrome, learning why positive thinking alone often falls short and how working with negative self-talk can create real momentum. Through practical insights rooted in neuroscience, mindset work, and lived experience, this episode reveals how trust in yourself is built, how freedom expands when you stop resisting discomfort, and why sustainable success starts beneath the surface.

In this episode, Shauna Lynn guides listeners through a compassionate yet strategic process for closing out the year like a true CEO. Drawing from her own challenging season, marked by personal loss, stalled timelines, and hard-earned breakthroughs, she models the mindset shift that transforms setbacks into meaningful data rather than self-criticism. Shauna Lynn outlines a four-part framework to strengthen confidence, clear mental clutter, and create the space needed to build a business that feels aligned rather than overwhelming. Listeners will hear her philosophy on celebrating imperfect progress, identifying repeating patterns, releasing what no longer fits, and crafting a vision anchored in how they want to feel next year.

In this episode, Shauna Lynn Simon sits down with branding expert and designer RuthAnn Rafiq to explore why so many established coaches and service providers hit a revenue ceiling not because of visibility, but because their brand no longer reflects the level of expertise they’ve grown into. RuthAnn shares how mismatched branding can quietly erode confidence, limit conversions and keep entrepreneurs playing small even when demand is high.

Listeners will hear RuthAnn’s refreshing philosophy on premium positioning, including why mindset shifts must happen before the visuals change, how authenticity and values shape true authority and the subtle signals that separate brands attracting tire kickers from those bringing in high-intent, ready-to-invest clients. She also breaks down the organic marketing opportunities most entrepreneurs are missing and explains how a strategic rebrand can transform not only revenue, but the way a founder shows up in their business.

In this episode, Shauna Lynn sits down with life and personal development coach Primavera Barron for a raw, honest look at why so many women feel stuck, burnt out, or disconnected from their current identity. Primavera shares her transformative journey from losing herself in a decade-long marriage to rebuilding her sense of self through neuro-linguistic programming and energy work, and how this sparked her mission to help other women stop abandoning themselves.

Listeners will hear why procrastination, people-pleasing, and overwhelm are often symptoms of a deeper identity mismatch, and how simple but challenging questions can shift long-standing patterns. Primavera offers a fresh, science-backed perspective on changing the inner narrative, reframing limiting beliefs, and taking action that actually aligns with who you are today, not who you used to be.

In this episode of The Real Women Real Business Podcast, Shauna Lynn pulls back the curtain on one of the most costly and overlooked drains on women entrepreneurs: emotional labor. From people-pleasing clients to absorbing everyone else’s stress, Shauna Lynn reveals how invisible emotional work quietly sabotages your profits, your energy, and your joy.

Drawing on her own experience with burnout and the powerful transformations of her coaching clients, Shauna Lynn shares how to spot emotional labor in your day-to-day business decisions and offers four practical tools to help you reclaim your time, energy, and clarity. She reframes boundaries as an act of leadership, not guilt, and introduces simple shifts that help you build a business that supports you rather than depletes you.

In this episode of The Real Women Real Business Podcast with Shauna Lynn Simon, entrepreneur and coach Kandi Lee share how she turned $1.11 and two suitcases into a multi–seven-figure legacy. With honesty and humor, Kandi reflects on rebuilding from rock bottom, learning to lean into the “messy middle,” and mastering the mindset shifts that separate survival from success.

Listeners will walk away with a clearer understanding of how fear, identity, and belief shape business growth, and how to recalibrate them using Kandi’s practical tools like the “five-minute funeral” and her four-step thought trail process. She also reveals her signature three profit levers: Priority, Pipeline, and Profit, that help women scale freedom-based businesses without burning out.

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Puja Malhotra, founder and creative director of Roop Creative Agency, for a powerful and emotional conversation about what rebranding really means. Puja shares how leaving corporate life to build her own agency sparked an ongoing evolution—one shaped by intuition, courage, and purpose. Together, they unpack the emotional side of rebranding: the guilt, fear, and resistance that surface when your business outgrows its original identity, and the freedom that comes from realigning your brand with who you’ve become.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon takes listeners behind the scenes of her own hard-earned lessons about profit leaks, and how to stop them. After a costly business decision reshaped how she views money, Shauna Lynn began helping women entrepreneurs uncover the hidden dollars sitting quietly inside their businesses.

Listeners will learn how pricing, processes, and priorities can silently drain profits and why “busy” isn’t the same as “successful.” With candor and humor, Shauna Lynn challenges the myth that more effort equals more income and shares a refreshing approach to creating a sustainable, profitable business without burnout.

In this inspiring episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Emily Rosales, brand strategist and founder of Simply Me, to reveal why authentic connection, not viral content, is the key to sustainable growth. Emily shares how she rebuilt her entire Instagram presence from scratch after losing her first account, growing an engaged community of just 1,500 followers who actively connect, comment, and convert. She opens up about the mindset shift from follower counts to meaningful conversations, explaining how clarity, consistency, and genuine care can transform a brand into a trusted presence online.

In this episode of The Real Women Real Business Podcast, host Shauna Lynn Simon sits down with authenticity strategist Inga Faison-Cavitt, who proves that introverts don’t have to change who they are to thrive in sales or entrepreneurship. Once an engineer turned top 5% direct-sales leader, Inga built her success by honoring her natural strengths—deep listening, empathy, and meaningful connection—instead of relying on extroverted “hustle” tactics.

Listeners will gain powerful insights from her Authentic Sales Accelerator Method and her 3P Networking Framework, both designed to help introverted entrepreneurs grow without draining their social batteries. Inga shares how preparation, genuine relationship-building, and nurturing human connection can create lasting business success—and how even extroverts can benefit from understanding the introvert’s approach to communication and energy management.

In this episode of The Real Women Real Business Podcast, Shauna Lynn shares an unfiltered look into a bold experiment that changed how she connects with her audience and reframed how entrepreneurs think about clarity and growth. After giving out her personal cell number to subscribers and inviting them to text her their biggest business challenge, Shauna Lynn uncovered a surprising truth: most entrepreneurs aren’t struggling with strategy at all, but with clarity about what they’re really building.

Listeners will hear how Shauna Lynn breaks down the difference between surface-level fixes and the deeper mindset shifts that drive sustainable success. She reveals how generosity, genuine connection, and radical honesty can spark ripple effects far beyond your expectations.

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jaci Russo, CEO and co-founder of Brand Russo, one of the very few women-owned agencies in the United States. With over 25 years of experience, Jaci shares how she transitioned from Hollywood to Louisiana, started an agency while pregnant, and grew it into a nationally recognized firm, all while raising four children alongside her husband.

Listeners will gain powerful insights into Jaci’s “Razor Branding” process, a practical framework that cuts through the clutter and keeps strategy at the heart of every marketing effort. She explains why most entrepreneurs get stuck between passion and execution, and how refining your focus, promise, and messaging can shift everything. Jaci also reveals how Brandstate U was born to serve entrepreneurs with smaller budgets, proving that strong branding isn’t only for big businesses.

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jennifer Lemmert, an award-winning communications consultant who went from losing her corporate job during the pandemic to building a thriving six-figure business while raising three young children. Jennifer shares how she shifted from identifying as a “freelancer” to owning her role as a CEO, and how that mindset change transformed her brand, her confidence, and her results.

Listeners will hear how Jennifer reframed mistakes as powerful brand stories, why women often sabotage their executive presence without realizing it, and how embracing authenticity can elevate authority and influence. She outlines the importance of aligning passion, profits, and progress to avoid burnout, and offers clear steps to start shaping an executive brand that truly resonates.

In this transformative episode of The Real Women Real Business Podcast, Shauna Lynn reframes procrastination not as a personal flaw but as a message from your subconscious. With relatable stories and practical insights, Shauna Lynn shares how to recognize when procrastination signals a skill gap, a need for processing time, or a mismatch with your true priorities.

Listeners will gain powerful strategies to shift from frustration to clarity. From creating SOPs that simplify overwhelming tasks, to using energy-aware scheduling and the Pomodoro method, to setting up an “idea parking lot” that keeps shiny distractions from derailing your progress, Shauna Lynn delivers actionable tools that any entrepreneur can apply immediately. She also reveals how “productive procrastination” can fuel creativity and why tuning into these signals can help you grow as both a leader and a CEO.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kirsten Graham, CEO of Six Figure Business Coaching, to dismantle the "solo CEO" myth that holds so many women back. Kirsten shares how true growth only happens when you stop trying to do it all and start spending your time where it counts most.

From outsourced bookkeeping that helps you understand your profit margins to done-with-you lead funnels that actually convert, Kirsten reveals how strategic delegation can multiply your income and give you your time back. But this isn’t just about saving time; it’s about building a business that actually works for you. With humor, real-life examples, and practical insights, Kirsten walks listeners through how to know when to delegate, how to find the right support, and what to look for in a VA or team member, plus why SOPs are the unsung heroes of scale.

In this episode of the Real Women Real Business Podcast, Shauna Lynn sits down with Meridith Elliott Powell, a Hall of Fame speaker, award-winning author, and one of the world’s top business growth experts. But this conversation isn’t about theory, it’s about transformation. Meridith shares how she went from reactive leadership to building teams that think like entrepreneurs. She introduces her proven Ask for Change system, a method born from decades of research and real-world experience that helps leaders stop solving every problem themselves and start cultivating a culture of ownership, initiative, and agility.