Ep 99: Why Being Nice Is Costing You Money and What Profitable Boundaries Look Like
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In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon pulls back the curtain on the subtle ways women entrepreneurs leak profit without realizing it. Drawing from a recent month in her own business, Shauna Lynn shares how catching a series of small, “reasonable” decisions helped her retain an extra $4,000 - not from one big win, but from holding her value in everyday moments.
This episode explores what Shauna Lynn calls the “nice tax” and the micro-moments where it shows up, from quick calls that are not so quick to preemptive discounts, scope creep, extensions, and underpricing based on comfort rather than value. She walks listeners through the mindset shifts and CEO standards that helped her replace people-pleasing with calm, confident boundaries, without sacrificing kindness or client experience.
Listeners will gain practical language, real examples, and a new lens for spotting profit leaks as they happen, plus a powerful reframe on being both generous and well paid.
If you have ever overdelivered, undercharged, or second-guessed your pricing, this episode will change how you think about money conversations. Share it with a woman in business who needs permission to protect her profit.
Timestamps:
(00:01) - (04:15) - How small “being nice” moments quietly cost women entrepreneurs thousands
(04:16) - (09:30) - The nice tax explained and why profit leaks often go unnoticed
(09:31) - (16:10) - The most common micro-moments where women overdeliver and undercharge
(16:11) - (23:10) - Real examples of scope creep, quick calls, extensions, and pricing from comfort
(23:11) - (32:30) - CEO standards for protecting profit and how to be kind and paid
Resources:
Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
Learn more about the show: AboutShaunaLynn.com/podcast
Ep 66: Speak Like a Leader: Communication Skills That Move the Needle With Dr. Laura Sicola: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/speak-like-a-leader
Ep 8: Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigara
Voxer Walkie Talkie App: https://www.voxer.com/download
Sherwin-Williams: https://www.sherwin-williams.com/
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Interested in partnering with The Real Women Real Business Podcast? Learn more at AboutShaunaLynn.com/partner