Ep 125: The Seven Exits Framework for Success With Ease with Dr. Rosenna Bakari
What if success is not supposed to feel this heavy?
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Dr. Rosenna Bakari, an empowerment psychologist, leadership consultant, author, and founder of Seven Exits. With more than 30 years of experience studying and teaching human behavior, Dr. Bakari helps high-performing women and leaders bridge the gap between outward success and inner ease.
Through her Seven Exits framework, Dr. Bakari challenges the idea that achievement, credentials, and talent are enough to create sustainable success. Instead, she explores the emotional maturity, self-awareness, joy, and personal mastery required to build a life and business that does not cost women their wellbeing.
Ep 124: The 3 Gut Check Questions to Ask Before Changing Your Business Direction
What if the new work coming your way is profitable, exciting, and consistent - but you are not sure whether it is a smart pivot or a slow drift away from the business you meant to build?
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon shares a powerful conversation that came out of a recent Real Women Real Business Mastery Program group coaching call. When one service-based business owner realized the work she originally built her business around had gone quiet, while a different kind of work was gaining traction, it sparked an important question: should she lean into the demand or pause first?
Ep 123: The Truth About Authenticity and Owning Your Story with Jennifer Griffith
What if the story you are not saying out loud is the one quietly shaping how you lead, price, decide, and show up in your business?
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Jennifer Griffith, author, speaker, and host of the About Your Mother podcast. Jennifer’s work explores the relationships and defining moments that shape who people become, and her debut memoir, Both Sides of Then: Finding Love After Abandonment, offers a powerful lens on motherhood, resilience, abandonment, and rewriting the next chapter without erasing the backstory.
Together, Shauna Lynn and Jennifer explore why authenticity cannot be copied from someone else’s framework, how borrowed business advice can pull entrepreneurs away from their real strengths, and why the most meaningful stories often begin in the places people have been taught to hide.
Ep 122: The Flip the Box Method for Better Leadership and Connection with Shari Leid
What if connection is not just a nice-to-have in business, but one of the biggest drivers of trust, performance, and growth?
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Shari Leid, author, speaker, connection expert, attorney, and founder of the Flip the Box movement. Shari shares how her personal story of being found as an orphaned baby in a cardboard box shaped her lifelong search for belonging, and how that same box became the foundation for a powerful leadership framework rooted in connection.
Through her Table for 51 project, Shari traveled to all 50 states and shared meals with women she did not know, uncovering what creates meaningful connection beyond surface-level networking. She explains how disconnection shows up in teams, client relationships, and leadership, and why trust often begins with helping people feel seen.
Ep 121: The Real Reason Competitor Comparison Keeps You Stuck
What if watching your competitors is not giving you clarity - but quietly pulling you away from your own business vision?
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon explores the fine line between healthy competitor awareness and toxic comparison. For many service-based entrepreneurs, especially in industries like home staging, interior design, consulting, and coaching, it can feel like everyone is watching everyone. But when competitor research turns into obsession, it can lead to reactive decisions, scattered offers, pricing doubts, and a business that no longer feels aligned.
Shauna Lynn breaks down how to learn from others without copying them, why online success is often just a highlight reel, and how to use your own vision, values, differentiators, and client experience as the filter for business decisions.
Part 6: The Step-by-Step Process of Selling Your Home Staging Business (How to Sell Your Home Staging Business Mini-Series)
Thinking about selling your home staging business but unsure what actually happens after you find a buyer?
In the final episode of this special mini-series of The Real Women Real Business Podcast, Shauna Lynn Simon walks through the complete sale process for a home staging business, from the first buyer inquiry to closing day and beyond. While many business owners focus on valuation and preparing their company for sale, understanding how a transaction actually unfolds can make the difference between a smooth transition and a stressful experience.
Listeners will learn how information is shared throughout the sale process, what buyers expect at each stage, and why confidentiality, preparation, and timing matter more than most owners realize. Shauna Lynn breaks down key milestones, including teasers, NDAs, prospectuses, buyer conversations, letters of intent, due diligence, closing, and transition support, helping staging business owners understand what lies ahead and how to prepare with confidence.
Part 5: The Systems Every Sellable Home Staging Business Needs (How to Sell Your Home Staging Business Mini-Series)
Is your home staging business built on solid systems or just what's stored in your head?
In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon explains why one of the biggest drivers of business value has nothing to do with revenue or inventory. It comes down to transferability. Buyers want confidence that a business can continue without relying on the current owner's memory, instincts, or constant involvement.
From pricing and proposals to client communication, warehouse organization, and team responsibilities, Shauna Lynn breaks down the systems that create a more valuable and sellable home staging business. She also shares a simple exercise to identify where your business is too dependent on you and practical ways to start documenting the processes that matter most without creating an overwhelming operations manual.
Ep 120: What It Really Means to Be Rich Beyond the Numbers with Kalee Boisvert
What if being rich has less to do with the number in your bank account and more to do with how your life actually feels?
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kalee Boisvert, a financial advisor, author, speaker, and founder of Kalee Boisvert Wealth Advisory. With more than 15 years in finance and an MBA in finance, Kalee brings a refreshing perspective to money, wealth, self-worth, and the pressure many women feel to always be further ahead.
Part 4: Why Your Inventory Does Not Determine Your Home Staging Business Value (How to Sell Your Home Staging Business Mini-Series)
Do you think your warehouse full of inventory is the most valuable part of your home staging business?
In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon tackles one of the biggest misconceptions in the staging industry: the belief that inventory determines business value. While furniture, artwork, accessories, and decor are essential tools of the trade, buyers are not focused on what you spent. They are focused on what those assets produce.
Shauna Lynn breaks down the difference between selling inventory and selling a business, explains why buyers evaluate earning power over furniture costs, and shares how productive inventory can support value while unproductive inventory can create drag. She also reveals why some home staging businesses sell for far more than the value of their warehouse contents and highlights the often-overlooked intangible assets that make a business truly attractive to buyers.
Part 3: The Numbers That Determine Your Home Staging Business Value (How to Sell Your Home Staging Business Mini-Series)
Do you know what your numbers are really saying about your home staging business?
Many home stagers focus on revenue when measuring success, but buyers look at something very different when evaluating a business. In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon breaks down the financial story behind business value and explains why revenue alone does not determine what your company is worth.
Listeners will learn how buyers interpret financial statements, what profitability really means, and why understanding metrics like gross profit, net income, and Seller's Discretionary Earnings (SDE) can dramatically impact a future sale. Even if numbers aren't your strength, this episode will help you understand the financial story buyers see when evaluating your business without getting lost in accounting jargon or complicated formulas.
Ep 119: How to Break the Burnout Cycle and Rebuild With Purpose with Christina Kantzavelos
What if your business is working on paper, but your body is telling a very different story?
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Christina Kantzavelos, a California licensed psychotherapist, writer, chronic illness advocate, and founder of Begin Within Today and WithinMe. After severe Lyme disease and complex chronic illness forced Christina to rebuild her life, identity, and career, she developed a powerful perspective on ambition, burnout, boundaries, and sustainable success.
Part 2: What Makes a Home Staging Business Sellable? (How to Sell Your Home Staging Business Mini-Series)
What makes a home staging business truly sellable?
Many home stagers assume that if their calendar is full, their inventory is moving, and revenue is strong, their business must be valuable to a buyer. But what if that's not the whole story?
In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon breaks down one of the most important concepts business owners need to understand before they ever think about selling: a busy business is not always a sellable business.
Part 1: You Don't Always Pick Your Exit Date (How to Sell Your Home Staging Business Mini-Series)
Could your home staging business be sold if life, burnout, or a major opportunity forced you to make a move sooner than expected?
In this first episode of a special mini-series for home stagers, How to Sell Your Home Staging Business, Shauna Lynn Simon opens an important conversation for stagers who have wondered what happens to their business when they are ready to step away. She explains why exit readiness is not the same as selling, and why preparing now can make a staging business stronger, more profitable, and easier to run today.
Ep 118: How to Stop Letting Money Stress Control Your Pricing and Boundaries
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon explores how money pressure quietly influences pricing, boundaries, client decisions, follow-ups, and the way entrepreneurs show up in their businesses. Instead of focusing only on money mindset or affirmations, Shauna Lynn breaks down the practical decision-making patterns that cause business owners to discount, overdeliver, accept poor-fit clients, or avoid revenue-generating actions.
Shauna Lynn shares why not all revenue is good revenue, how urgency can create expensive choices, and why survival mode is not the same as strategy. Through real examples around pricing, overdue invoices, unexpected expenses, and cash flow pressure, Shauna Lynn helps listeners reframe financial decisions with more clarity and confidence.
Ep 117: Building a Business Where Creativity Accountability and Contribution Drive Growth with Joy Lynskey
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Joy Lynskey, Founder and CEO of Jewel Toned Interiors, to explore what it really takes to build a team culture rooted in creativity, contribution, and accountability. Joy shares how her background in psychology shaped the way she leads, why her team uses simple daily huddles and deep quarterly meetings, and how she has created a business where people are expected to bring ideas, own outcomes, and learn from mistakes.
Listeners will walk away with practical ways to reduce the boomerang effect of delegation, move beyond reactive leadership, and create stronger systems for communication, trust, and decision-making. Joy also offers a powerful perspective on integrity, culture fit, work-life harmony, and using leadership to create meaningful ripple effects.
Ep 116: The Real Reason So Many Women Feel Trapped in Traditional Work with Danielle Kepics
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Danielle Kepics to talk about leaving conventional medicine, trusting your instincts, and building a business that actually aligns with your life and values. Danielle shares how years of working inside traditional healthcare pushed her toward entrepreneurship, and why starting messy was one of the best decisions she ever made.
Together, they unpack the pressure women feel to stay in “safe” careers, the importance of boundaries, and why charging based on value instead of time can completely change the sustainability of a business. Danielle also opens up about building confidence, listening to gut instincts, and creating systems that protect energy instead of draining it.
Ep 115: Why the Loudest Business Advice Is Not Always the Smartest Move
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon challenges the pressure to constantly chase the latest strategies, trends, and expert advice. For many entrepreneurs, especially “Accidental CEOs,” growth doesn’t stall because of a lack of knowledge, but because they begin to doubt what has already been working in their business.
Shauna Lynn breaks down how learning can quietly turn into second-guessing, and why blindly following loud or confident voices often leads to building a business that no longer feels aligned. She introduces a powerful way to filter advice, focusing on principles rather than copying tactics, and explains how to combine proven frameworks with your own real-world experience.
Ep 114: The Hidden Power of Storytelling in Sales Partnerships and Hiring with Tre Balchowsky
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Tre Balchowsky to reframe what public speaking and storytelling really mean for entrepreneurs. Rather than being reserved for big stages or polished speakers, Tre explains how these are practical, learnable skills that directly impact sales, partnerships, and team growth.
Through real examples and simple frameworks, she breaks down how stories help potential clients see themselves in a new reality, why repetition is essential for your message to stick, and how most entrepreneurs already have the raw material they need but are not using it intentionally. She also introduces a practical way to start capturing and shaping everyday moments into powerful, client-attracting narratives.
Ep 113: The Identity Shift Every Accidental CEO Needs to Make with Carrie KC West
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Carrie KC West to explore how hidden internal narratives shape the way entrepreneurs lead, make decisions, and grow their businesses. For many “Accidental CEOs,” these stories were never consciously chosen, yet they quietly influence everything from confidence to client relationships.
Carrie introduces the concept of narrative coaching and explains how patterns, perspectives, and past experiences can create repeated cycles that keep women playing small or stuck in roles that no longer fit. She shares how awareness is the first step to change and why trying to force transformation without understanding the underlying story often leads to frustration.
Ep 112: Why You’re Still Invisible in Business Even If You’re Showing Up
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon reframes what visibility actually means and why so many entrepreneurs feel invisible despite putting in consistent effort. Through a powerful real-life story, she illustrates how simply “being present” is not enough if your message is unclear or easy to overlook.
Shauna Lynn breaks down the common mistakes that keep business owners hidden, from vague messaging and trying to be clever instead of clear, to assuming people will connect the dots on their own. She also challenges the belief that more content equals more visibility, emphasizing instead the importance of clarity, repetition, and consistency.

