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What if the business you worked so hard to build is quietly costing you your health?
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Terry Tateossian, founder of THOR: The House of Rose, a wellness brand helping women over 40 reclaim their strength and wellbeing. After years of building tech and media businesses, Terry faced early perimenopause, burnout, and a health crisis that forced her to rethink what success should look like.
Terry shares how she moved from working around the clock to rebuilding her health, losing more than 80 pounds, and creating a purpose-driven business without repeating the patterns that exhausted her. Together, they explore why passion alone cannot sustain a business, how to recognize burnout before it takes over, and why rest deserves a place in every entrepreneur's strategy.
Listeners will gain a more practical approach to prioritizing sleep, movement, and personal capacity, along with a powerful question to challenge the belief that there is never enough time to care for themselves.
Timestamps:
(01:50) - (10:59) - Terry's journey through early perimenopause, burnout, and rebuilding her health
(11:00) - (18:59) - Starting a new business from experience, finding the right clients, and building a stronger foundation
(19:00) - (28:42) - Why passion alone cannot sustain a business and how to prevent entrepreneurial burnout
(28:43) - (36:22) - Recognizing burnout symptoms, managing overwhelm, and prioritizing nervous system regulation
(36:23) - (42:24) - Sleep, nutrition, strength training, and making personal health a priority
(42:25) - (49:55) - Auditing your time, overcoming excuses, and taking responsibility for your wellbeing
Resources:
Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
Learn more about the show: AboutShaunaLynn.com/podcast
Ep 129: The Wisdom Bridge Method for Confident Branding with Rohanna Doylida: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/wisdom-bridge
FREE 28-Day Fascia Reset Email Course from Terry Tateossian: https://www.thehouseofrose.com/acupuncture-myofascial-release
Connect with Terry Tateossian:
Learn more about Terry: https://thehouseofrose.com/terry-tateossian/
THOR - The House of Rose: https://www.thehouseofrose.com/
Email: terry@thehouseofrose.com
Terry Tateossian is the founder of THOR: The House of Rose, a wellness brand dedicated to helping women over 40 build strength, improve their health, and create a more fulfilling second half of life. With more than 20 years of experience building businesses in technology, media, and marketing, Terry understands firsthand the pressures of entrepreneurship and the toll that prolonged stress can take on personal wellbeing. After navigating early perimenopause, burnout, emotional eating, and significant health challenges, she transformed her lifestyle and lost more than 80 pounds. Today, as a Harvard Medical School-trained lifestyle medicine coach, certified personal trainer, nutritionist, and yoga teacher, Terry combines professional training with lived experience to support women through midlife transitions. Through THOR's wellness retreats, coaching, and community, she encourages women to prioritize their health while building lives and careers that support their long-term wellbeing. Her work has been featured in CNN, Glamour, Good Housekeeping, and Parade.
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