Ep 97: How Women Entrepreneurs Get Taken Seriously Without Going Viral with KJ Blattenbauer
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In this episode, Shauna Lynn sits down with powerhouse publicist KJ Blattenbauer, founder of Hearsay PR, to challenge everything women entrepreneurs think they know about being seen. Drawing on nearly three decades in PR, KJ shares how she went from shaping stories behind the scenes to helping overlooked experts step into authority in a way that actually fits real life.
Listeners will hear how publicity differs from social media noise, why credibility compounds faster than followers, and how clarity - not intensity - is the real driver of sustainable visibility. KJ reframes PR as an act of service, showing how lived experience, consistent messaging, and simple storytelling can open doors to aligned opportunities without selling your soul online. She also breaks down the most common visibility mistakes women make and offers practical ways to become your own best publicist, starting now.
If you’re an accidental CEO who wants to be known for your work without doing all the things, this conversation will shift how you think about visibility, confidence, and growth. Listen in, and share it with the woman who needs permission to be seen
Timestamps:
(00:02) - (06:45): KJ Blattenbauer explains why publicity is about being findable for your expertise, not chasing fame or viral moments.
(06:46) - (15:30): KJ shares how women entrepreneurs underestimate their stories and what actually makes something newsworthy.
(15:31) - (27:10): KJ breaks down the difference between PR and social media and why credibility compounds faster than followers.
(27:11) - (39:20): KJ outlines the most common visibility mistakes women founders make and how clarity beats hustle every time.
(39:21) - (52:10): KJ offers a simple, sustainable framework to build authority without burnout or constant content creation.
Resources:
Get KJ's FREE Visibility Workbook: www.hearsaypr.com/freebie
Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
Learn more about the show: AboutShaunaLynn.com/podcast
Read How To Be a Media Darling by KJ Blattenbauer: https://amzn.to/3YrXiHf (affiliate link)
Read Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off by KJ Blattenbauer: https://amzn.to/3LyljJO (affiliate link)
Ep 41 - Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messages
Ep 74 - Get Flooded with Clients Without Ever Asking for a Referral with Stacey Brown Randall:https://www.aboutshaunalynn.com/rwrb-podcast-episodes/get-more-clients
Ep 87 - Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/build-a-community
Connect with KJ Blattenbauer:
Learn more about KJ: https://www.hearsaypr.com/
Instagram (Hearsay PR): https://www.instagram.com/hearsaypr
Instagram (KJ): https://www.instagram.com/kjblattenbauer
Facebook: https://www.facebook.com/kjblattenbauer
About KJ Blattenbauer:
KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and the forthcoming Pitchworthy, a modern guide to building lasting visibility and authority.
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