Ep 93: The Branding Shift That Turns Visibility Into High-Converting Clients with RuthAnn Rafiq
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In this episode, Shauna Lynn Simon sits down with branding expert and designer RuthAnn Rafiq to explore why so many established coaches and service providers hit a revenue ceiling not because of visibility, but because their brand no longer reflects the level of expertise they’ve grown into. RuthAnn shares how mismatched branding can quietly erode confidence, limit conversions and keep entrepreneurs playing small even when demand is high.
Listeners will hear RuthAnn’s refreshing philosophy on premium positioning, including why mindset shifts must happen before the visuals change, how authenticity and values shape true authority and the subtle signals that separate brands attracting tire kickers from those bringing in high-intent, ready-to-invest clients. She also breaks down the organic marketing opportunities most entrepreneurs are missing and explains how a strategic rebrand can transform not only revenue, but the way a founder shows up in their business.
By the end, listeners will feel inspired to evaluate their own online presence with honesty, clarity and purpose and take aligned action toward the business they want to lead.
This is an episode worth sharing with any entrepreneur ready for their next evolution.
Timestamps:
(00:02) - (08:41): RuthAnn Rafiq shares why established entrepreneurs hit a revenue ceiling even when visibility isn’t the issue.
(08:42) - (18:19): The emotional and mindset shifts required to step into a more premium brand identity.
(18:20) - (29:57): What actually signals expertise online and how branding influences authority and conversion.
(29:58) - (44:36): RuthAnn and Shauna Lynn unpack the connection between rebranding, pricing and money mindset growth.
(44:37) - (58:10): RuthAnn gets personal about scaling back her business to honor her values and offers practical advice for sustainable growth.
Resources:
Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
Learn more about the show: AboutShaunaLynn.com/podcast
Book Your Money Momentum Session: https://www.aboutshaunalynn.com/moneycall
RuthAnn Rafiq:
Learn more about RuthAnn: https://www.rartspace.com/about
Follow RuthAnn on Instagram: https://www.instagram.com/r_artspace/?hl=en
Follow RuthAnn on Pinterest: https://ca.pinterest.com/r_artspace/
Get Your 3 Site Success Audits: https://www.rartspace.com/audit
About RuthAnn Rafiq
RuthAnn Rafiq is the owner and lead designer behind R Artspace, a branding studio helping coaches and service providers feel premium in their high-quality offer with a sophisticated brand and custom Squarespace website to help establish you as the sought-after expert in a crowded industry and help you more ease-fully scale to 6 and 7 figures. On a personal note, RuthAnn is a wife, mama to 3 little ones, is homeschooling, and lives in Kansas City.
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