Ep 129 Transcript: The Wisdom Bridge Method for Confident Branding with Rohanna Doylida
This transcript was auto-generated and may contain errors in spelling or inaccuracies in the spoken words.
Shauna Lynn Simon (01:50.19)
Hello and welcome to the Real Woman Real Business Podcast. I'm your host, Shauna Lynn Simon. And today's guest is Rohanna Doylida, the founder of The TrueVoice Brand Mentorship and creator of the Wisdom Bridge Method. Rohanna is a brand strategist for second career women, especially highly driven women building something new in their 40s, 50s, or 60s who want their message and positioning to finally make their value obvious.
With a background that spans performing on Chicago stages, running a gluten and dairy-free bakery, and teaching in classrooms, she helps women to connect the dots in their story and turn real life experiences into credible, confident, client-attracting branding. And in today's conversation, we're going to be talking about the shift from starting over to starting from experience and how that shift will change everything. So, Rohanna, welcome to the show.
Rohanna Doylida (02:46.456)
Thank you, Shaunna Lynn. I am delighted to be here.
Shauna Lynn Simon (02:49.738)
I'm really excited not only to have you here, but to dig in further to this topic. Because when I saw this come across my desk, I was like, yes, we need to have this discussion because you draw a line between starting over and starting from experience. Let's talk first of all about what's the difference in this before we get too far into like the shift that this does. Like, what would you say is the difference between starting over and starting from experience? What does that look like?
Rohanna Doylida (03:14.958)
When you say that you are starting over, you are literally negating everything that you've done in the past. You're treating it like it was all a detour that has no relevance to what you're doing now. So women have a tendency to either downplay it or not mention it at all, or sometimes they'll tell it like a resume, you know, they'll say
Shauna Lynn Simon (03:40.172)
I did this, that I did this, and I did this.
Rohanna Doylida (03:42.762)
Exactly. And by doing that, you're telling the person you're talking to, whoever it is, whether it's a client or a networking event or you know, whatever your situation is, you're telling them that you don't believe in yourself. And when you start from experience, we're too old to start from scratch. We just are. And we all have just years of experiences and perspectives and
abilities and by utilizing all of it. That is how we come to understand our own credibility. It's not just a source of confidence, but it actually becomes your competitive advantage because no one else is you.
Shauna Lynn Simon (04:28.844)
Yeah, and I so agree with this. And I think, you know, for myself, for example, I actually studied math in school and worked as an analyst for several years before becoming a home stager and then becoming a business coach. So I've had a few iterations already in my career and in my entrepreneurship journey as well. And I've constantly, from day one, I've always drawn on my analytical background. I mean, people say, how does math relate to home staging? Well, home staging is one big problem that needs to be solved.
After another, and basically, that's what I did in my analytics career. Like I was just constantly problem solving and troubleshooting. And sure, maybe the numbers themselves don't come into play the same way. Of course, they do in business ownership, but it's all very transferable. And so I always leaned into that and played into that from the beginning. But I know someone might say, like, I don't know how to relate what I used to be doing to what I'm doing now. So I don't see the point of carrying that over or mention that. They feel kind of silly even.
even mentioning it. So how do you work with someone where they feel like, like, no, like this is completely different from what I was doing before? Where do we start that conversation?
Rohanna Doylida (05:35.896)
So just to give you and your listeners a little bit of background on me, I have reinvented myself more times than I ever imagined that would happen. My degree is in acting. So, you know, there I was on stage thinking, I'm good, right? This is what I love to do. I love storytelling. I love connecting with people, all of the pieces of it. And I was doing everything. And all of a sudden, my youngest son was diagnosed with celiac disease.
And this was back when nobody'd ever heard those words before.
Shauna Lynn Simon (06:08.942)
Right. And you couldn't just go down to the local store and grab something that was gluten free. If you went to a restaurant, more than half their menu had gluten and they couldn't can guarantee it didn't have it. Yeah.
Rohanna Doylida (06:19.23)
Exactly. And they didn't even know what it was. I mean, people say that's the sugar, right? I mean, truly, people had no idea. So it was his birthday. And I couldn't buy him a birthday cake. And I realized that if I was having this problem, that meant other people were too. And then back then, you know, there wasn't anything in the grocery stores. Like you said, if you wanted health food, you had to go to a separate health food store. Yes. And so at my local grocery store,
There was an aisle that had a couple shelves worth of, I don't know, rice flour and a couple other things, but it was the exact same aisle that the cereal was on. So one side's all cereal with all those beautiful boxes for children. And then the other side is a couple shelves of, you know, whatever. And I'm looking at this, you know, the one side at a box of, I don't know, something. And my son, who's three,
is looking at all of the cereal. You know, and the fun characters, all of it. And he picks up a box and he comes over and he says, "Mommy, this gluten-free?" because that's how he used to talk. And I looked at it and I said, "No, baby, I'm sorry. It's not." And I turned back to whatever I was looking at and I put it away and I started to walk away. And within a moment or two I realized he wasn't next to me. And I turned around
Shauna Lynn Simon (07:20.366)
Pretty colours, yeah.
Rohanna Doylida (07:46.742)
And there is my baby boy standing there with tears coming down. And I sat down. I just sat down right in the store aisle. And he sat on my lap and I said, "Baby, I will make this okay. I promise you. I promise you, I will make this okay." And so with no business knowledge, very little baking knowledge, I certainly didn't know labeling. I didn't know advertising. I didn't know.
Packaging. I didn't know any of that, but I started anyway because I had to, because my child needed it. And I learned so much, so fast about all of those different things, how you run a business, accounting, I mean all the pieces of it. And then when the bakery closed, I found myself for the first time in my life without a purpose. And so I kind of stumbled into early childhood education.
And fell madly in love with it, went back to school, and started teaching in a preschool. I've been there almost 10 years now. And you would think, what on earth do these different things have to do with each other? But when I decided to help other women, when I went into coaching and brand strategy and all the rest of it, well, initially I flopped because I just
was doing what I saw everybody else doing. You know, I was just copying everything. and of course that doesn't work. No. No. But but when I stopped and realized that what I have so much experience in is in this reinvention. Reinventing myself, whatever you want to call it. Pivots, you know, upscaling, whatever you want to call it.
Shauna Lynn Simon (09:22.68)
Borrowing the frameworks, borrowing the business. Yeah.
Rohanna Doylida (09:44.918)
And I started thinking back on all of the different things that I've done. And what were those skills that I gained from each one? And what I discovered was I created the method I call the Wisdom Bridge. So back there on the other side of the bridge are all of those things that I did: storytelling, connecting with people, being able to be in front of.
Whether it's here in front of a camera or in front of a crowd of people is just fine. I learned all these different business things. But you know what else I learned from the bakery? It's really kind of sometimes when I think about this, it really, it really kind of gets to me. Because I wasn't just giving people cakes and cookies. I was giving them back a seat at the table because celiac disease is it's food and food isn't everything that we do. Absolutely. So, you know, by making them able to be safely at the table too.
You know, that gives back a connection to family, creates all of this when you want to have your holiday dinner, whatever it is, being able to be at the table and know you're safe. Absolutely. You know, it that makes you then you can bring your own joy to the to what's going on. But okay, I'm digressing. Anyway, and then
Shauna Lynn Simon (10:58.726)
No, I and to be to be clear, like I don't disagree with any of this. My nephew actually is allergic to both nuts and eggs. And I found a local bakery that was able to accommodate an allergy like this. Like it's an anaphylactic allergy. So we need to be incredibly careful across contamination. And I found a local bakery, it was very hard to find one that would actually accommodate this. And it was for his mom's birthday, I wanted to bring some cupcakes over.
But of course, I wanted to make sure I was accustomed to like, yeah, anytime people would bring things over, he wasn't able to eat them. The only baked goods he had ever had were the ones that his mom had made. And it was mom's birthday. So I don't want her baking something so that he can eat. So I brought these cupcakes over. And of course, he's sitting there just assuming like he can't eat them. And when I told him that they were guaranteed, certified, nut free, dairy free cupcakes and he could eat them, I can't even describe the look on his face.
That he was able to participate in eating the exact same food that every one of us was going to eat safely. Of course, I'll admit when he took his first bite, we were all literally staring at him, just like waiting to see his reaction. It was the first time he was 15 years old. It was the first time he had had a baked good that his mom hadn't made or that someone in his family hadn't made for him. It was the first time he'd ever had something from a bakery. And that was a really big deal. So
I appreciate everything that you did. So it was a fun digression and I can one hundred percent relate to it. but yes, getting back to how this relates to to our listeners. Although if anyone has anyone who has any sort of allergy or set food sensitivity, I'm sure that they are like nodding along right now, like, yeah, no, I hear you. Well, let's get it back to the business. Yeah.
Rohanna Doylida (12:40.686)
And then teaching, when you're talking to very small children, is about foundational concepts. And that means taking something that is a concept that is very broad and breaking it down into very clear steps. So all of these different pieces I have. I mean, to me, that's what alignment means. I mean, there are words that we throw around, right? Authentic and alignment and clarity and you know, all those words. But to me, alignment means when you finally see how each
Thing gave you what you needed in order to get you here. Once you find everything on the other side of that bridge, and then you understand the skills that are now crossing over, then here you are, you know, at the front of your Wisdom Bridge, able to speak from a place of authority, credibility.
You know, I always say women gotta stand in their own power. And and that is so much a part of it is that confidence. Because the other really bad part about when you're saying I'm starting from scratch is the imposter syndrome.
Shauna Lynn Simon (13:52.846)
I was just gonna ask you about that because I feel like that's a big thing where women are constantly like, Well, I'm completely unqualified, are the terms that I often hear of like completely unqualified for this. Like, really? Are you sure about that?
Rohanna Doylida (14:03.232)
I understand it. Believe me, I've felt it myself. So I completely get it. But part of what helps you through that is that confidence. I call it embodied confidence. So it's not, you know, you can say affirmations until your face is blue. You can, you know, pump yourself up and jump up and down. You know, I'm ready to do this. I'm ready to do this.
But then in the moment when it matters, your nervous system is gonna do what it's supposed to do. It's gonna kick in to protect you. And everything that you had planned to say is not gonna come out. It's gonna come out smaller and it's gonna come out softer and it's gonna come out protecting you from usually it's safety, it's fear of judgment.
Shauna Lynn Simon (14:51.298)
Glad you're talking about this because I don't think women even realize when it's happening. And that I think is the biggest hurdle to what you're talking about. In order for them to come across as confident, they do need to feel it. So that we've got to go through, like you said, crossing over that bridge, seeing all the things that we have that that really truly validate who you are and where you are right now. But aside from that, there's also, like you said, the way that we present that. We don't even realize sometimes how meekly.
we are saying things or how apologetic we are about the way that we're saying something. And I hear it all the time. I watch my clients do it. I have conversations with women all the time. I'm I'm constantly supporting, you know, female owned businesses, women owned businesses. And I will get an email from someone that will say something along the lines of like, I'm really sorry. I couldn't get the pricing that you really wanted for this. And I'm sorry I know it's a bit more than what you were hoping for. I'm like,
Well, that doesn't really give me a whole lot of confidence the way that you're presenting that to me. And the reality is that if you're worth what you're asking me to pay you, I'm gonna pay you anyway. So there's no need to apologize. But this is just something that we're almost pre-programmed. And I'm using an example of apologizing for pricing, but it comes across in so many different ways of like, if you don't mind, if it's okay, if it pleases you, like, you know, it's we're so yeah.
Rohanna Doylida (16:12.37)
Yes. And then we say things like, Well, you know, I'm new to this, but or I used to do that, but you know, and that is so much of communication is your presence. It's not just your words, but as soon as you use those words, those softening, negating words, the self deprecating words, that's what you've communicated. That's what you've communicated. That's the
almost first impression you've given. And then you can't be surprised when the person you're talking to just nods and walks away.
Shauna Lynn Simon (16:51.822)
Yeah, I mean you basically just erased all your credibility. Like it's yeah, it it doesn't matter what it says on your business card, you just threw it all away. Yeah.
Rohanna Doylida (16:54.52)
Yeah, you
Rohanna Doylida (17:01.056)
I say that what I do is I help women leave conversations knowing that they said what they wanted to say. That's really the crux of it. And it's not easy. I, you know, just saying, just think this way. Like you said, women are not programmed like that. One of the main things, the biggest things I've ever learned, I learned in my preschool classroom. Because you see a child try something and fall down, and then they get up.
And they try it again. But women don't do that. We try something. If it fails, then we consider ourselves failures. No wonder. No wonder no who is ever gonna want to, you know, pay me for something when I couldn't even get this done. So
Shauna Lynn Simon (17:47.308)
It's a really good point because I have failed a lot and I'm quite open about this. And when I say that, I say this not to try to be humble or even vulnerable or anything. Like I'm saying this as it's just a reality that
I'm proud of how many times I failed because it shows how many times I've tried. So most people don't see the failures. Most people know me from my successes. And this is true for pretty much anyone. You know them from their successes. Some of my failures were a bit more public. Most of them were not. Most of them were kind of behind the scenes. And I tried something and it didn't work. I'm like, huh. All right. Well, let's let's revisit that one. And I keep getting up and going. But it's so true though that so many people don't do that because they're so afraid of it. And so when people tell me they're afraid of failure, I'm like,
Man, I could tell you so many ways that I failed. Like I could write a book about all the ways that I failed, more so than my successes, probably. And I'm not saying that as self-deprecating. I'm saying that because I'm proud of my failures. I'm proud that I tried those things. But we don't frame it that way. We're not taught to frame it that way.
Rohanna Doylida (18:45.77)
No, we're not. And you you got back up. Yeah. You didn't let that define you.
Shauna Lynn Simon (18:51.754)
And some were harder than others, don't get me wrong. Some were real struggles, let me tell ya.
Rohanna Doylida (18:54.329)
yeah.
Rohanna Doylida (18:58.462)
my God. And some days, some days are much harder than others. Okay. I used to do I do quite a few podcasts. And I used to do them. If you can sort of picture me, I'm sitting here at my desk in my office, right? And at my computer. And I would have my feet up on my chair and my arms around my knees. And then I'd have another screen like behind my camera with all this stuff on it in size like 72 font, you know, so I could see all my
Shauna Lynn Simon (19:24.888)
Don't forget all your talking points. Yeah.
Rohanna Doylida (19:26.958)
And I would think to myself, why? I know who I am. I know what I'm doing and know what I'm saying. What is going on? And that was when the idea of the Wisdom Bridge and the idea of embodied confidence, that's when that stuff really came into play for me. Because now I am sitting here at my desk and I am thrilled to be talking to you. I don't
Shauna Lynn Simon (19:52.418)
No cue cards needed.
Rohanna Doylida (19:54.56)
I don't need them because first of all, I can talk about this stuff all day long. Right. But I know who I am and what I do. You know, when you go to those, you know, people watching or listening would will understand this when you go to a networking event, right? And everybody at some point gets into like a big circle and you start going around and introducing yourself and say what you do. And on the way there, you rehearsed it in your head. You knew it in in the car. You knew exactly what you were gonna say.
Right? I got this this time. And as it gets closer and closer and closer to your turn to talk, it's gone. Absolutely gone. And that is because it's not embodied.
Shauna Lynn Simon (20:38.39)
It was like this flowery thing that you came up with that sounded good to a copywriter more so than real life. Yeah.
Rohanna Doylida (20:44.942)
It's a script, you cannot use a template to talk about who you are. I mean, there are lots of valuable templates out there. I help these people with this problem get this result.
Shauna Lynn Simon (20:57.91)
In this amount of time sometimes. Yes. Like we've seen it. Yes. The brand promise and yeah.
Rohanna Doylida (21:02.702)
And there's nothing wrong with that as long as you know who you're talking to, what it is that you are offering them, and what that result is going to be. And then you need to put it in their language.
Shauna Lynn Simon (21:18.018)
Yeah, it's a good starting point. It's a good template to get started to make sure you've got the right pieces. But if you just say it that way, it doesn't necessarily land. Exactly. So I want to dig into how we actually get to the point where we actually do feel confident and we remember it. And we're gonna cover that as soon as we come back from this break. All right, welcome back to the Real Woman Real Business Podcast. We are talking about how to have those networking conversations with confidence, but not just those networking conversations, but how to really own your entire story, your experiences that you've lived.
And instead of starting over, you're starting from experience. And so right now we're talking about, you know, specifically when you're at a networking event, for example, and everyone's introducing themselves and it's usually like, what is your name and your title? Or you've got some sort of script in your head that has all these great flowery words that the copywriter wrote for you. And I'll admit I struggled through some of those things for a number of years as well through different businesses. And when I got into coaching, I struggled to be able to say it in a short amount of time. Like, well.
So I do this, and this is, you know, people come to me when they've got this problem and this is how I help them. And it's funny how once you figure it out, to your point of what you're saying about the script versus embodying it, once you figure it out, it is so ridiculously clear that I can't believe I said this any other way. So when I meet people, I do so one of the big things I say is, you know, sometimes people do need an actual title to go with your name if you just start saying like,
I help people with this. And it's like, yeah, okay, you grab some curiosity, but what do you do? Like, I still don't know what you do. So I always lead with being a business coach. But instead of just saying I'm a business coach, I say I'm the business coach for Accidental CEOs. And I help women to identify what is driving revenue and what's draining their energy so they can focus more on the things that move them forward and eliminate the ones that don't. And it's pretty quick and easy. And I honestly I vary that too. Like that's not an exact
Shauna Lynn Simon (24:08.258)
verbatim script every time, but that is the context and the gist of what I'm saying every time because the reality is it is true every single time. And I can talk about the fact that it's more sustainable, buzzword again. Sustainability, authenticity, all these clear I help them get clarity. Yes, I do all those things, but they feel vague and ambiguous and flat nowadays. So I try to avoid all those things. And even like I help people to avoid burnout. But let me tell you, burnout doesn't resonate with people
Who are about to burn out and only res resonates with people who have already experienced it. So I've got to use different words for that. And so I figured out the language that lands with people, but over numerous iterations. And to your point though, it never really stuck or felt right until I started using the words that just at my core felt like the right words. So how do we get there? Like I know I went through a bunch of iterations and I wouldn't say that I had a process for it. I just like.
Just kept trying things, throwing things out there, seeing what stuck. And this is this is where I've landed. But you've got an actual process to help people to get to this. What does that look like?
Rohanna Doylida (25:13.688)
So the beginning is mining the wisdom, mining your past.
Shauna Lynn Simon (25:18.574)
Well I like that. I and I love the term mining 'cause like it's there's gold in there.
Rohanna Doylida (25:23.5)
Yes, 100%. And you have to go through it and not talk about your job titles, but talk about your skills, your experiences, what you know. And some of them were things you were paid to do. Many of them are not. And once we start looking at those skills, and once the woman that are working with or the person who's listening starts actually owning those skills, then we start using some scripts and some templates.
Because that helps with finding who you're talking to. Then we start talking about what exactly is it that you offer. And you can't say, well, I have a 12-week program that enables, you know, you to walk away from or what because nobody wakes up in the morning thinking, God, if only there was somebody out there who could help me to not feel so burnt out or, you know, or when
I talk to, I mean, I think I've already said this to you. I help women leave conversations knowing they said what they wanted to say. Everybody has gotten in the car, driven home 2 a.m. in the morning, thought to themselves, I knew what I wanted to say. Why didn't I say it? So as we go through those pieces, it's not one sentence that you can just figure out, you know, we'll just say this, this, this, and this.
We figure out each piece of it. And when it's right, and when you say, yeah, that's me. I can do that. That's when you embody it. And once you actually have it embodied, and this doesn't, like I said, it doesn't happen overnight. It doesn't even happen. Some people it happens a lot quicker than others. But it's a process and
As you grow and change, it grows and changes. How you are presenting yourself, what you want to achieve, who you want to help, what it is you want to help them with, those change as we go along. You know, what I what I started with to where I am now is really vastly different. I was doing social media help. I could help you, you know, write content, I could help you.
Rohanna Doylida (27:48.556)
You know, plan calendars for it, different social media, you know, different content for different types of social media, doing all of those different pieces. I don't really do that now because that's not who needs me. So as I've changed, my script has changed. And like you said, it doesn't come out the same every time I say it, but it's always real.
Shauna Lynn Simon (28:12.492)
To your point of, you know, it it's not an instant thing. I think we're often looking for like the quick hack and the quick fix. And like, yeah, these templates and scripts will give you a quick fix, but it's not necessarily going to land until you really feel it. And so if you're still suffering from the imposter syndrome, if you feel like you don't belong, if you feel like you're talking about someone who's not actually you, that's going to come across in how you say it. But once you really own
who you are, what it is that you're doing, how you're helping people, and putting that out there, it's amazing how the conversations change. And I would imagine once we've got this, you know, obviously like we want to have the right conversations when we're speaking with people, but then we've also got things behind the scenes like our social media, our website, any printed materials that are also speaking on our behalf at times. And that's the other thing that I find often is that people have this disconnect between what's on their website, which all
Sounds lovely, but then you're in a conversation with them and they say nothing that's actually on their website. And like there's such a disconnect because, well, my copywriter wrote all of that. And don't get me wrong, love, love, love a good copywriter. And I don't majority of us are not copywriters. We should absolutely be using the experts for this. But if we lose our entire voice and it gets replaced, then it's gonna be a disconnect. And so people aren't going to be connecting with us and then our website and the and our services and such. So
So as a brand strategist, is this a part of what you're supporting them with in addition to kind of like, cause it sounds like we've oversimplified things. It sounds like you give people this one line at a networking event. And I know that's not, that's a fraction of what you're actually doing. And I know there's a lot of work that actually goes into coming up with that one line as well. So how do you help women today? Like what does it actually look like? You're mentioning you're not really doing like the social media and that sort of thing. So what does it look like when someone works with you?
Rohanna Doylida (30:04.792)
So there is some of it. I mean, there's absolutely some social media because you do want to be sure that everything that you put out is yourself who you are and is your message. Because, like you just said, if somebody then goes to your website or your Facebook page or your LinkedIn page and there's nothing on there that has anything to do with what you just said to them, they think they're in the wrong place.
And so everything that you do create, everything that you put out there, whether you're working with a copywriter, people are using a lot of AI right now, that's all fine as long as every word sounds like you and stays on your message. As we talk about things like awareness, one of the projects I'm doing now is really about that and is about specifically about awareness and understanding.
what happens in that moment and being aware that it's happening. So everything that I'm putting into this new project is very, very specific about how that awareness comes to be. And then what do you do with that awareness? So yes, everything that you put out there, you know, whether it's your LinkedIn headline or, you know
Putting out Instagram videos, you know, doing lots of fun videos, make sure they are strictly about your message. And yes, your Facebook page or your Instagram page can also have, you know, real life pieces of you, because that shows people that you're really a real person. Because when we talk about what do you need on your social media, not on LinkedIn, but on Facebook and on Instagram, you want to have both very solid on brand.
Posting. And then you also want to be you and let people know who you are too. But that's strictly for that. It's that's the social media piece of it.
Shauna Lynn Simon (32:09.282)
Right. And I think that people often I find they want everything to feel unique and different, like they need to do something different on each platform and say things a different way. And the reality is that people actually like the consistency of saying the same thing the same, just you can say the same thing different ways. You can say the same thing the same ways. Like I met with one of clients this morning, and we were talking about some of her process with her clients. So she's an interior designer and we're talking about the process that she has with her clients and talking about the conversations around their budget.
And talking about how, well, you know, early on we have the conversation and then we don't revisit it again until this other phase. She's like, you know, should I be saying it more times or is that too many times? I'm like, well, I don't think you can say things too many times. If it's important enough to say once, it's important enough to say six times. And that's how I feel about when it comes to messaging, when it comes to your brand, you might feel like a broken record, but I'm gonna tell you, as someone who is experiencing your brand.
Every time I hear it, it's almost like I'm hearing it for the first time until I've heard it at least 10 times. Because you might be saying it, but I'm not hearing it the way that you're saying it the first time you say it. If you've ever listened to the radio and radio's got commercials, of course, and you catch the tail end of a commercial, and you're like, I wonder what that was for. And the next time you hear the commercial, you catch a little bit more of it. You're a bit more engaged with it, but you still don't necessarily know what it's for. And then the third time you hear it, you're like, now you're paying attention. Like, I remember this commercial. I feel like
I enjoyed part of it or that they said something that kind of hit home with me. I should probably pay a bit more attention and understand better what this is actually for. So it's taking several times of hearing the exact same message before it's actually connecting with you. And I think this is where sometimes people get stuck. Like posting on social media, every post needs to be different. No, every post can basically be saying the same thing in a different way because someone didn't see the last post that you did, you know, or even if they did, it didn't land.
Because they only saw it once and you're a bunch of noise in a very noisy place right now. So you need to make sure that you are saying it over and over again. So I like what you're saying about how like we need to understand how this translates onto our social media platforms, which is different than our LinkedIn, which is different than our website. But at the core of it all, it's all still saying the same thing. We we still represent the same brand, the same business, the same person, the same human behind it.
Shauna Lynn Simon (34:34.518)
is still the same. It's just a slightly varied approach to each platform to connect with the audience.
Rohanna Doylida (34:42.348)
Yeah, the jargon term for what you're talking about is touch points. Touch points. It's how many touch points people need before they engage.
Shauna Lynn Simon (34:47.018)
You got it. Yes.
Shauna Lynn Simon (34:55.15)
And I believe they say is it six to eight still?
Rohanna Doylida (34:57.886)
I thought it was like eleven.
Shauna Lynn Simon (34:59.95)
Well, you could be right. I think I always heard it as like six to eight or something, but that could be from like that was back in the day when I was taking marketing back in the nineties and marketing has changed a lot in terms of what access is and it was different. Like you used to like I remember back in the days of good old fashioned newspapers and you would take out a newspaper ad and I remember a meeting with the newspaper ad people or whatever.
And they would say, unless you're willing to invest in a six month budget, there's no point in doing it because people need to see you enough times for it to actually have an impact on your business. And I've had people say to me, like, I ran a Facebook ad one time and it didn't work. It didn't do anything. Like, well, you ran it once for like a week. Not enough people saw it. But if they saw it the second or third or fourth time, that's when they're going to interact with it. And not that I'm
endorsing Facebook just for the record. I just mean that with any sort of advertising, yeah, you need multiple touch points, but those multiple touch points need to be saying the same thing. If it's something different every time, it's a new touch point. It feels brand new to them.
Rohanna Doylida (36:02.33)
And they're not necessarily identifying that it's you. So if you're not keeping that consistency, they may see something they like, but they don't actually realize it's still you. Or they could think it's something entirely different or about an entirely different topic. Yeah, nobody wants to sit in front of the camera and say the same thing again and again and again and again.
Shauna Lynn Simon (36:06.274)
Rights.
Shauna Lynn Simon (36:16.332)
Right.
Rohanna Doylida (36:29.058)
But as you said, there's other ways. There was ways of approaching it. And whether you're doing things like polls or quizzes, you know, or telling stories. Or I mean, you know, if you want to get into, you know, social media marketing, that's a whole separate conversation. Yep. And there's lots of wonderful ways. And honestly, things have really changed because of how crowded the market is now.
I mean, if you were doing a local business and you opened up a bakery, there might be one, maybe two other bakeries in your town. But if you are giving baking advice online, you are one of thousands and thousands of people who are doing that. So what differentiates you from everybody else? And what that is, is the knowledge and the experience that you have that nobody else has.
It's what you bring to it that is a sum of all of your different experiences, all of the different things that you've done, all of your perspective. And that's what makes you different from other people. And that's why you want to bring that in your messaging.
Shauna Lynn Simon (37:44.332)
Yes. And so the Wisdom Bridge that pulls all those things out and then brings all the stories together. I mean, if they want to hear a good story, as sometimes we don't think that we have a story until we start going through, I'm sure that Wisdom Bridge you must be be helping people just to pull out so many nuggets from their past that they can really be drawing on.
Rohanna Doylida (38:00.234)
It's amazing. Sometimes the first thing I do is just listen. And I usually take notes, right? So I'm just writing down, you know, what someone is telling me. And she's going on and on and on. And she's, you know, well, kind of embarrassed to mention this. And then she's mentioning that, whatever. And then what I do is I just read it back. And suddenly they hear it differently. And that's the first step. That's your first aha moment, is when you actually understand that you
have so many skills. You know so much and you have so much to give. Once you start to understand it, that's when we can start making changes.
Shauna Lynn Simon (38:41.324)
Okay, so someone who's listening to this episode, what is one small action that she can take this week to start owning her own story a little more clearly, even before she has that perfect brand, before she's had a chance to even work with you? You know, how do we start, how does she start owning her story?
Rohanna Doylida (39:00.078)
First thing to do is change your language. Take away the but well I just started. I've only well I'm trying to
Shauna Lynn Simon (39:10.365)
these are all such great phrases to like I'm sure this is hitting home where some of you go, no, I definitely say that. Yep. Exactly.
Rohanna Doylida (39:16.142)
Exactly. Take a breath before you say it. Take a breath and trust that you know who you are and what you want to do. And then just say that. You don't need to sound polished. You don't need to sound perfect. You don't have to be professional with my little air quotes. What you need to just be is who you are. And this is what you do. Perfect.
Shauna Lynn Simon (39:40.606)
And you've actually got a great tool to help people with getting started on their own personal brand. Tell us a little bit about this. You got this the 12 Rules For Setting Up a Professional-Looking Personal Brand. Tell us a little bit about this.
Rohanna Doylida (39:54.958)
It's almost like a Design for Dummies kind of a thing or a design for beginners, I should say. Part of that imposter syndrome is feeling that everybody else knows things you don't. And when you start on social media or doing anything that's a lot more visible, maybe you're taking out, you're writing ads, you're whatever it is, you want to look professional. And so these are 12 very, very easy things to know and to do.
So that they don't look so homemade. And that gives you instant credibility, gives you instant authority, and that really boosts your confidence. That's why I created that.
Shauna Lynn Simon (40:33.612)
Amazing. Perfect. So we're gonna have the link in our show notes that you can grab it. It's on the website, thewholementorship.com And that's where you can find Rohanna and learn a little bit more. And you're on Instagram as well. What's your Instagram handle?
Rohanna Doylida (40:49.484)
@rohanna_doylida it's the same, and that's an important branding piece, is that people have to be able to find you anywhere you're gonna be with that same name.
Shauna Lynn Simon (40:57.87)
Make it easy, exactly.
Rohanna Doylida (41:01.656)
But find me on LinkedIn.
Shauna Lynn Simon (41:04.118)
Amazing. Rohanna, this has been such a fabulous interview. I've so enjoyed having you on here. You shared so much. I just feel like it was deeply personal. I think there's a lot of people that are really going to connect really well with everything that you share today. And I think it'll help them to own a little bit more about their brand and who they are and step into it with confidence. So thank you so much. Awesome. And until next time, everyone, don't forget to subscribe to us wherever you get your podcast. Leave us a review on your favorite podcast platform. It really does help the algorithm.
Rohanna Doylida (41:23.052)
My pleasure.
Shauna Lynn Simon (41:33.982)
And of course, the best way that you can support not only this podcast and Rohanna and myself, but your fellow women entrepreneurs is to share this podcast with someone that you know is living in imposter syndrome, is talking about starting over, is talking about their credibility with the yeah buts in there and send them this interview because they need to hear this today. So send this episode over their way. It helps them. It also helps us and our algorithm and helps us to reach more people. And until next time, keep thriving.