Ep 121 Transcript: The Real Reason Competitor Comparison Keeps You Stuck

This transcript was auto-generated and may contain errors in spelling or inaccuracies in the spoken words.

Shauna Lynn Simon (01:49.922)

Hey there and welcome back to the Real Woman Real Business Podcast. I am your host, Shauna Lynn Simon. And today I want to talk about something that comes up more often than I care to admit in a lot of conversations that I have with women surrounding their business, especially in industries like home staging, interior design, business coaching and consulting, and really any service-based business where it can feel kind of like everybody is watching everybody. And the topic I want to talk about is actually competitors. And

As someone who comes from a background in home staging, in staging, we like to consider our competitors colleagues. It's a very collaborative industry, but it doesn't necessarily mean that we're always feeling super collaborative, especially when we're watching what other people are doing online and seeing. It's really easy to look around when you're building a business and you want to know what are other people charging? What are they offering in a staging business, for example? What are the rental terms someone else is offering? An interior design, what type of services are they offering?

We want to know, you know, why are they so busy? They seem really busy. Are they actually this busy? You want to know how are they getting clients? Why are they posting that thing? Why are they launching that thing? Why are they discounting that other thing? Why are they changing this thing? Why are they pivoting in the way they're pivoting? Do they know something I don't know? And in some ways, this is all incredibly normal. Yes, we're humans, we are curious, we want to understand the market and the climate and landscape that we're operating in. So that is completely normal. And in fact, every business course.

You take is going to say that you should do a bit of a SWOT analysis. You should review your competitors. Like you should be looking at what your competitors are doing. It can also like it can help to really build a beautiful sense of community by getting to know some of your competitors. And I love all of that. I love that home stagers are willing to share with each other. And I love the interior designers are willing to talk about the software that they're using, what process made things easier, what supplier they found, what tool helped them communicate better with clients, what system made their business run more smoothly. Like these are all great things. However,

We want to be careful that we don't get caught up in a loop or a bit of a toxic obsession and addiction to what everybody else is doing, that we lose sight of our own business. And I do want to be really clear, there is nothing wrong with learning from other people. Listen, like if someone else has cracked the code on how to do things in a smoother, easier, more natural way, and I can learn from that.

Shauna Lynn Simon (04:08.264)

Absolutely. And I've talked previously about you know borrowing other people's frameworks. You can borrow them, you can be inspired by them, but they need to be adapted to your business. So I mean, I am a big advocate of learning from others, especially people who have been in your business and have actually done the things that you've done. In fact, I think it's one of the smartest things that we can do as business owners. I mean, we don't need to learn everything the hard way, do we? We don't need to reinvent the wheel every single time. Sometimes someone else actually finds a better way of doing something, and when they're willing to share that.

It can save you so much time, so much frustration, so much money. So I want to be really clear from the beginning of this episode that it's not about refusing to learn from others in your industry. I just want us to start reviewing our competitors in a way that is healthy for us and actually supports us as opposed to being detrimental. I don't want to pretend that other businesses don't exist. I don't want to ignore what's happening in the marketplace, any sort of industry trends that we're seeing.

Coming down the pipeline, like we don't want to ignore those things. But it doesn't mean that I want us acting on every single thing that we see online either and automatically thinking we need to change our business or pivot our business. It's not about thinking that you don't have anything that you can learn from anybody else, and I've got the best way of doing things and I'm gonna do it my own way. I mean, trust me when I say that I have broken a lot of rules and a lot of molds as I've been building, you know, numerous different businesses.

I like to change out how people are doing things. So I look at what my competitors are doing and I think, how can I do it differently? Sometimes that's better. Sometimes it's just different. And different can be better. It's just all about the spin that you put on it. But I think if we're constantly thinking, like, I need to be like my competitors, that's where friction ends up coming in. That's where you end up feeling inauthentic.

I mean, I'll admit I've got someone in my business who I'm gonna call them a copycat. They've been watching me for a lot of years. And I gotta tell you, every time I put something new out there, I just wait to see when they're going to try to launch their version of it. And I don't even know that they know that they're doing it. And I would love to say that, you know, imitation is the highest form of flattery, but really it's kind of frustrating sometimes. I'm not gonna lie. But I also look at it as I kind of feel sorry for them if they're constantly looking to what other people are doing. I think they need to.

Shauna Lynn Simon (06:20.11)

Capitalize on whatever that latest thing is, as opposed to just really leaning into where their zone of genius is and what they're really best at doing. So I don't want to make it sound as though don't look at other people and don't learn from them. But there is a difference between being aware of the market and being consumed by what everyone else is doing. It's just not a healthy place to be operating from because these two things are very different things. Having a market awareness, absolutely, that helps you to make better decisions.

But a competitor obsession can make you more reactive, more insecure, more scattered, and more disconnected from the business you actually want to build. So again, going back to my copycat, if they leaned into some of their own strengths, I think they could build some beautiful things. But instead, they're trying to mimic and imitate other things that they're seeing out there because they think that's what the market wants. So they want to get their piece of that. And sure, don't get me wrong, I'm doing great in some of these markets that I can see why it would be appealing for them to want to capitalize on that.

But if they're not able to really lean into it as a part of who they are and what they really wanna be doing, they're not gonna have that passion, that joy for it, that's gonna come through and they're not gonna be as successful in doing that. So this is where things start getting dangerous. That competitor watching, it becomes a bit of an obsession because when you are continuously looking at what everybody else is doing, you eventually stop asking the more important questions. So you stop asking, you know, what do I want this business to become? What do I do really, really well?

And again, it can be better than someone else, it can just be different than someone else. But where's my zone of genius? What is it that I'm really doing? What do my clients actually value about working with me? And if you've heard me talk about marketing stuff in the past, please know that like if you say like, but they love my customer service, yeah, I get it. And that's important, don't get me wrong. But why do they love your customer service? What element of your customer service, what specifically is it that you are doing that they are absolutely loving?

Thinking about like what kind of pricing makes sense for my business. If I'm constantly pricing based on what my competitors and colleagues are doing, then that's not necessarily aligning with the value that I bring, with the offer that I have, with the packages that I'm creating. Ask yourself, what do I want to be known for? What values do I want my business to reflect? What do I want my business to feel like? Not just for my clients, but for me. This is my business, right? And so when we are too focused on our competitors.

Shauna Lynn Simon (08:38.424)

What ends up happening is these questions end up sounding more like, why are they so busy? Should we be charging less? Should we offer that too? Should we run a promotion? Should we change our packages? Should we post more? Should we be doing what they're doing? Should we be worried? Should we be panicking? And before you know it, you're no longer running your own business. You're reacting to someone else's business. And that's not leadership. That's not strategy. That is not an intentional CEO thinking. And I know.

I affectionately like to call you guys my "Accidental CEOs" because you followed more passion than plan. However, the goal is to take that "Accidental CEO" and turn it into an intentional one because you got here on some really solid strengths and we need to continue to lean into those to get you to that next level. So this comparison is bringing you down.

This is something that by looking at what your competitors are constantly doing is going to continually seep into your business in a way that's not going to feel aligned with the way that you actually want to do things. I remember back when I was running my home staging business, there were numerous times when team members would come to me and say things like, well, this other company is doing this, or I saw a stager post about that.

I heard they're charging this, or they seem really busy right now. Maybe if our phone wasn't ringing quite as much. Cause let's be real, it happens to even the best of us, you know. And I totally understood where my team members were coming from. And they were honestly trying to be helpful. They really cared about the business. They really wanted us to do well. They wanted to make sure that we weren't missing something. We weren't missing an opportunity. But my thought was pretty much always like, why are we giving them so much space?

In our heads. If I spent the same amount of time looking at my own business that I'm taking, looking at their business, I feel like I'd be further ahead because I've got some really good ideas about things. I know what it is that I want to build. I've got that creativity that got me to where I am. And here's what I believe then, that I still believe now is that if you're running your business according to your own vision, your own values, your own pricing, your own standards, your own client experience and your own differentiators, then your job is not to copy what everybody else is doing. In fact,

Shauna Lynn Simon (10:36.054)

You don't have any competitors if that's how you're doing it. Your job is just to become clearer and stronger in what you do. And the rest of it kind of melts away because you don't actually know what's going on behind the scenes in any of those businesses, right? You're going to see that they look busy. And even if you're having a conversation with them, how often are they actually being honest about how things are really going in the business, right?

So you don't know how profitable they actually are. Like they might have just introduced this new offer where you're like, that sounds really cool. And meanwhile, not a single person has taken them up on it. And they've spent a ton of time marketing it. They spent a ton of money crafting it. And meanwhile, it's going absolutely nowhere. You might see that they booked a bunch of jobs, but you don't know if those are the right jobs. You don't know how much they actually charge for them. For all you know, they offered a discount of like a buy one, get one free for whatever it is that they're offered. like you don't know.

What is the motivation behind things, how things are actually running? You might see they offered a discount, but you don't know if that discount is part of a strategy, or because I've seen this before, was that discount a sign of panic? And don't get me wrong, anyone who knows me knows like I am not a big fan of discounts, but hey, I run some promos sometimes that offer some discounts, or I like to reward people who take action, for example. So I might have a

Limited time offer and it's super limited. I might have something where if you take the pay in full option over a payment plan option, I give you a little bonus or something because I like to reward people for taking action. And I'll admit, there's been times where I've definitely discounted out of panic. But nowadays, if I'm discounting something, it's very strategic and it's intentional, and there's a bigger picture that I am seeing about that particular discount. So maybe, for example, I'm giving away an ebook in order to get

someone into a sales funnel to sell them a larger item. And I'm going to be completely honest with you. I got a couple of those running right now. So if you have downloaded an ebook for me for free, thank you so much. And yes, you're going to receive some emails from me. But I think you knew that when you signed up for it, right? And doesn't mean that you have to buy my bigger thing, but hey, I'm still glad that you got the ebook at the end of the day. Okay. I digressed a little bit there. So you might see maybe that your competitors have a big team, but

Shauna Lynn Simon (12:41.898)

What if they have this large team, but they're not actually making money because they hired too many people too fast. They've got them working too many hours. They don't have a payment structure that is actually feasible for the type of business that they're currently running. Like they might have hired with the idea that we're going to grow. So we're going to need to hire those people now. So they're trained up by the time we get all this business, but they're still trying to ramp things up to actually get that business and they don't have it yet. You might see they're posting constantly, but you don't know that if those posts are actually bringing in clients. You might see that they launched something new.

But you don't know if anyone actually bought it, right? So what you're seeing online, especially, is the highlight reel, because you're not seeing the full business from the outside looking in, right? And I think we often forget that this is the highlight reel. We look at someone else's public facing business and we treat it like it's evidence, like evidence that they're ahead of us, that they know something that we don't, that their strategy is working, they've cracked the code, that that we should change everything that we're doing.

But often it's not evidence. It's just a snapshot. It's a post. It's a promotion. It's a pretty picture. It's a launch announcement. It's a testimonial. It just happens to be a busy season. And yes, maybe things are actually going wonderfully for them. Maybe their business is thriving. Maybe they're doing something really, really well. And if so, amazing. Because I am all for women entrepreneurs succeeding. I want more of that, not less of that. But even if what they're doing is working beautifully for them, that still doesn't mean that it's automatically going to be the right fit.

For you because they've got different numbers and goals and clients and strengths, costs, capacity, values, dreams, energy, visions, all of that matters, especially your vision. Okay. This reminds me of something I actually talked about recently in another episode where I was talking about how we learn from, you know, webinars, trainings, coaches, courses, books, podcasts, all those things. And you know, because I love learning, like if you know me, you know that I absolutely love learning. I love a good training, I love a good book.

Love a good framework. I love when someone gives me a new way to think about something. But the key is not to take every single piece of advice and apply it exactly as it was taught. The key is to run it through the filter of your own business. Don't get me wrong, if they've been super successful at things, I mean, there's things that Warren Buffett does that I'm gonna pay attention to because he's been incredibly successful. And I mean, I've quoted him on this show numerous times that one of the things that he's known for saying is that the difference between successful people and very successful people is that very successful people

Shauna Lynn Simon (15:00.554)

Say no to almost everything. And this is a great example of that. We need to say no to some things. Some things might look like a pretty shiny little object, but it doesn't mean that we need to actually pursue it. And so if you're seeing what your competitors are doing online, that's great. But again, that's a snapshot. If on the other hand, you're in a conversation with them or you're at an event with them and they're speaking at it and they're sharing some insights of like, hey, I figured out how to do this thing really, really well. Yeah, sit up and pay attention.

And maybe you do want to actually implement some of that. This is a little bit of a different way of kind of viewing things. But again, you still have to run that through the filter of your own business. Does this make sense for me and how my business runs, how my team operates, how my audience is going to respond, but the business model that I have, the pricing structure that I have, the values I have, the capacity that I have, the season that I'm in in my business right now. Earlier this year, I said no to an opportunity that I had initially.

When I was approached about it from a preliminary standpoint of like, hey, I'm building this thing, would you be interested in joining? I was a heck yes, let's do this. And then once it was actually ready to go, and they reapproached me, I actually re-evaluated, I said, you what, I'm making some changes in my business. I don't think this aligns with the direction I'm going in. And I don't think it's a yes for me right now. Might be down the road, but it's not for me right now. And that is something that if I hadn't taken that step back to really look at things, because I this is a really cool thing, it's a cool, shiny object.

But if I hadn't really taken a moment to review things through the lens of my own business and where I'm taking it, where my season of business is, where my capacity is, and more importantly, where my vision is, then I might have said yes to this and I probably shouldn't have. And I wouldn't be able to do some of the things that I'm doing right now. And so this is the problem because advice without that context, so advice is things like when you're watching these trainings of these webinars, but advice can also be like through.

You know, you're seeing what other people are doing online and you're taking that as advice, even though there's nothing to really back it up because you don't have the context, the full context of it, that advice can end up just becoming a distraction. And competitor watching is very much the same way. So you can absolutely look at what's happening around you, take inspiration from it, you can learn from someone else's process, you can notice a gap in the market and what others are doing or not doing. And you can actually say, like, that's a smart idea. How could I adapt in a way that makes sense for my business? That's not the problem. The problem is when we skip the adaptation part of it.

Shauna Lynn Simon (17:22.167)

Problem is when you see what someone else is doing, immediately think, like, maybe I should be doing that too. And that's where we start to get into a little bit of trouble. Because by the time you copy what someone else is doing, they may have already moved on from it. Like you don't necessarily know that that was actually even going to be successful for them. They might have learned it didn't work and they've changed their strategy. They might have discovered that the offer looked good from the outside, but it was actually kind of a nightmare to.

actually execute and deliver. And so you might see them pivoting from that. So let's not just jump on the bandwagon every time we see something that looks like it's working from the outside. Because I've heard so many entrepreneurs that have said things like, you know, I just don't have that gut instinct. And, you know, and I'm constantly saying, like, listen, you gotta think about like what is your gut telling you? Because looking at other people's businesses can really start to affect our instincts sometimes. And I have people saying like, well, I don't have that gut instinct or I wish I trusted myself more.

Or I'm not good at making business decisions. And maybe some of that's true. Maybe some people are naturally more intuitive. Maybe some people are quicker decision makers. But I also wonder how often we think we don't have good instincts simply because we just haven't given ourselves enough space to develop them, because we spent so much time giving airtime and real estate to the things that are noisy, the things that are loudest, that we haven't even had a chance to really listen to our own voice. If you're constantly looking outside of yourself for the answer, how are you supposed to learn to hear your own?

Voice. Okay, so I'm dig into this just a little bit more in just a moment after we take this short break.

All right, welcome back to the Real Women Real Business Podcast. And we're talking about reviewing your competitors from a healthy distance that allows you to take inspiration from them, that allows you to see what else is going on out in the marketplace, but without necessarily consuming you and losing yourself in it, because not everything that you're seeing out there is directly an opportunity to.

Pivot and change your entire strategy and move in a different direction. The direction you're moving in is usually the right direction if you're following your vision. But and yes, there are times where we find ourselves being pulled in different directions and that we're gonna pivot a little bit or life throws some circumstances at us. But ultimately remember why you created that vision in the first place and why you're working towards that and pull out from what other people are doing of like what about this actually aligns with what I'm doing? But even better, how can I differentiate? This is where you want to really look at competitors.

How can I differentiate from what my competitors are doing? How do I stand out? So if they're offering this, that's kind of a cool idea, but I can position this other thing instead. I'm gonna use home staging again as an example because we've talked about differentiators before. And this is where I think it really comes into play when you're when we're dealing with our competitors and kind of seeing it through that lens of everything that they're doing when we're trying to see it like with rose colored glasses on versus when we take those glasses off. And

The whole thing is that when we're looking at what everybody else is doing, we need to identify like what actually makes sense for me? What is again, going back to like what is the vision that I've created this business in? And then going back to your differentiator. So what makes me really valuable? So often most home stages offer what's called a consultation where they will come into your home and they will tell you all the things that you can be doing to potentially sell your home to get more money for it, sell it faster, et cetera.

They're going to give you a bunch of different recommendations for it. There are two different versions of this consult generally in practice. And one of them is called the written report consultation, and the other one is called the walk and talk consultation. In the written report, it's kind of exactly how it sounds. So you're going to walk through your home, they're going to give you all these recommendations and they're going to prepare a report for you of some sort, whether it's a handwritten report, a typed out report, something that's done on an app, whatever. They're preparing a report for you. The other school of thought is to do the walk and talk, where you as the homeowner are going to take the notes. They're just going to walk around and tell you.

Shauna Lynn Simon (21:52.352)

everything that you need to do. And sometimes people choose the model that's easiest on them. So like a walk and talk, it's less work for as a stager if you're going to write down all the notes. So I'm going to have you choose that. But I'm not going to position that and say like, no, I have you guys take the notes because I prefer not to. Now for the record, if case anyone is a stager and they're wondering, I am on team written report. I very much prefer that. But here's what where I'm getting at with the differentiators. If I am on team written report, I'm going to come up with all the reasons why a written report is better than doing a walk and talk.

And that's gonna be part of my differentiators. Now, someone who doesn't walk and talk, they're gonna come up with all the reasons why the walk-and-talk is better. I can spin this, you can spin this any way that you want to. So if your competitor is doing something different from you, instead of trying to do the same thing, keep doing something different, but then position yourself against them. We've seen this time and time again: McDonald's against Burger King, Apple versus PC computers. We have seen this over and over and over again throughout the years. Different telecom companies pitting themselves against each other and playing off of each other's slogans.

This is not a new concept. So instead of taking a look at your competitor and saying, I need to offer the same that they're offering, instead, how do you take what you're offering and showcase it and position it in a way that shows this is actually better than what you would get from them? Okay. So I know this takes a little bit of trust as well. We need to be, we need to be trusting ourselves. And it's a hard thing to do sometimes again when we're when we don't necessarily know that we have this gut instinct.

But I want you to again go back to your vision. Use that to build the trust that you need, to build that gut instinct. And the more times that you make decisions that align with the vision that you're building towards, and the more those decisions feel good and they lead you in the right direction, the easier it gets to be able to trust that. And I want you to kind of start practicing trusting yourself because that's gonna be a big part of this as well. Of like, and I don't mean trust yourself and try something for like five seconds and then be like, I tried it, it didn't work, I'm moving on here. I get that.

Because it can be hard sometimes to trust ourselves and actually let things play through. And you know, it ends up you kind of like outsource your confidence and and want somebody else to kind of play that role for you. And and listen, I say this with love because we do this all the time, but we we want reassurance, we want some sort of proof, we want to know that we're making the right call. And so we look to others sometimes, but sometimes I just really need you to go inward and just say, like, what is it that I feel is right for my business? A good coach, a good train, a good framework, or a good community should help you to make better decisions for your business.

Shauna Lynn Simon (24:15.912)

not trying to model after someone else's. So the same thing with your competitors. They can give you information. They should not necessarily be giving you instructions in the playbook of like, here's how to do everything in your business because you're not building their business. So this is where you differentiate. You got to apply your point of view, your process, your standards, your way of serving clients and ensuring that you are doing this in your vision. What ends up happening when you take all these ideas from other people is your business starts to feel a bit like a patchwork

Quilt of everyone else's ideas. It's a little bit from this competitor, a little bit from this coach, a little bit from this webinar, a little bit from this Instagram post. And you lose your whole identity in this. And that's what we really want to come back to because this ends up this mental noise, this can be very expensive. It costs you your clarity, your creativity, your confidence, your focus. So I want you to spend a little less time spiraling on your competitors. And the next time that you see what someone else is doing.

Instead of taking the time to focus on like, I wonder if I should be doing all of that. I want you to take a minute to spend some time asking some better questions of your own business, things like, what is actually working really well for us right now? What is maybe not working as well right now? Why isn't it what working? What do our clients really want for us? Where are we making money? Where are we maybe leaking some profit? Where are some inefficiencies? Where's our process too complicated? Where are we over delivering? Reflect on those questions.

Not through the lens of or mirroring what somebody else looks like they are doing. Ask yourself, what is the work that I want to do more of? And I mean, it's actually funny. I was just on a call earlier today and we were talking about one of the simplest concepts. And you've probably heard me talk about this on the show as well. One of the simplest concepts for us, it's so sometimes so hard to actually follow is take a look inside your own business. When were things working best for you? What is currently working for you?

And essentially you want to do more of the things that work and less of the things that don't. So simple. But what you need to do is you need to actually reflect on those things and looking at your competitors isn't going to help you do that because there's a difference between competitor research versus a comparison. So yeah, I want you to look around sometimes, but I want you to do it with intention. Don't look around when you're feeling insecure or panicking or already questioning your own worth, because that's when that research turns into comparison.

Shauna Lynn Simon (26:35.862)

And comparison rarely gives you clean data, right? It gives you drama, it gives you assumptions, it gives you made up narratives in your head. It gives you these stories and that voice in your head that's telling you that you're not good enough. And that's not what I want you to do. So I want you to take a look and say, look, is this actually working for them? Is this something that I do want to learn from? You know, because a great idea for someone else can actually be an absolutely terrible idea for you. So I want you to refocus your energy back into your

Business. So instead of abandoning all the things that you're currently doing, I want you to take a look like, what about my strategy maybe isn't currently working? And maybe sometimes the problem is that you just keep interrupting. You're not really giving time for things to actually work. You start building something and then you see what someone else is doing. You change direction, you hear a new piece of advice, you change direction again. What if we actually gave things time to actually work instead of continually pivoting?

This means that we're staying more connected to our vision. We're making decisions based on our own values, our own numbers, our own capacity, our own goals. It means that you know what you do really, really, really well and you focus more of your energy there instead of trying to be something that you're not. I know this can be hard to hear sometimes. So and especially you might be thinking about this, like, well, like I just I really love following my competitors, and that's great. I don't want to say to unfollow them. I don't want to say that I don't want you hanging out with them the next time you're at an event together.

I want you to be able to still take in that data, but I don't want you to let it consume you because the world does not need you to become more like someone else. They your clients don't need that either. They need you to be really clear on the value that you bring and continue to serve that.

If you have found that some of your loyal clients are jumping off, maybe it's because you changed something in how you're offering things and you're trying too hard to be like something else. So be careful as well. Remember the highlight reel. We're seeing things online, we're seeing their Instagram posts and we're mostly seeing the highlight reel of things. But I want you to continually reconnect to your actual vision because that's the anchor. When you know where you're going, it becomes much easier to decide what does and does not belong in your business. And if your your vision is to build a premium referral-based service basis.

Shauna Lynn Simon (28:43.698)

business with high touch client care and strong profitability, then maybe you don't need to copy the competitor who's constantly running discounts, right? If your vision is to build a lean, highly profitable business with a simple service model, then no, maybe you don't need to add five new packages just because someone else did. So using your vision to guide you will give you so much more freedom. It will give you so much more mental capacity. It will help to free things up and it'll help you to make the stronger decisions that actually make sense for your business.

And you know, most entrepreneurs tend to fall into comparison at some point. I get it. Most of us have had those moments where we see someone doing something, we immediately start questioning ourselves. And it's just your responsibility to start catching that. I want you to pause, I want you to ask better questions. I want you to come back to the strategy and build a business that actually makes sense for you. And this is the exactly the kind of work that we do inside the Real Women Real Business Mastery Program. Because the goal is not to build a business based on borrowed strategies or frameworks or panic decisions.

The goal is to build a business that fits you and your vision and your values and your version of success. So inside the program, we work with the foundations that help to make you stronger and allow you to make stronger decisions from your offers and pricing to your systems, your marketing, your productivity, your health and wellness, your leadership, your long-term direction and goals, and ensuring that you actually create a business in your vision that has your growth strategies and your scaling.

In mind because when you're clear on all these pieces, you don't need to constantly look around at what someone else is going to tell you to do next. You're going to learn, you can adapt, you can get support, but you're still leading your own business. So if you're ready to stop building from comparison and start building from clarity, you can check out the Real Women Real Business Mastery program at realwomenrealbusiness.com. And if you're not sure whether it's the right fit, book a call with me. I'd love to have a chat with you. You can simply go to aboutshaunalynn.com/coachme

As always, thank you so much for being here. Thank you for much for tuning in and listening today and for sharing this space with me. And if what I've been saying is resonating with you today, I do hope that you will continue to tune in each week and allow us to continue to be a part of your entrepreneurial journey. Take us wherever you go. Take us in the car with you. Keep us on when you're making dinner, whatever it looks like for you. I'm glad that we are along for the journey with you. And thank you so much for inviting us in on that as a part of your business.

Shauna Lynn Simon (31:01.65)

And if you really want to show your support for the show, we would love it if you would leave us a review wherever you get your podcast. And don't forget to subscribe to us so you get new episodes on your favorite podcast platform every single week. And the best way, of course, that you can support not only this business but your fellow women entrepreneurs is to share this episode with someone that you know is spending way too much time watching her competitors and everything that they're doing. If you they're constantly like the

The gossipy neighbor that comes to you and says, like, did you see what so-and-so is doing? Listen, they need to listen to this episode because we need to start taking what other people are doing and applying it to ourselves in a way that either we we're differentiating ourselves from them or we're taking inspiration and applying it in a way that is still true to our values and our vision, our capacity, and our business model. Until next time, you know what to do. Keep thriving.