Ep 101 Transcript: The Real Reason Your Content Feels Forced and How to Fix It with Abby Bradetich
This transcript was auto-generated and may contain errors in spelling or inaccuracies in the spoken words.
00:01:49:22 - 00:02:16:24
Shauna Lynn Simon
Hello and welcome back to the Real Women Real Business podcast. Today I am joined by Abby Bradetich, the founder of IlluminEssence Creations. And Abby is an embodiment-led brand and web designer and content coach. She's got over 15 years in marketing and design and a background in professional dance, and what she helps women to do is actually to stop performing online because we're all doing this kind of performance act online, whether we know it or not.
00:02:16:24 - 00:02:28:08
Shauna Lynn Simon
Sometimes she helps them to ditch the so-called rules and build an online presence that really feels like them and actually works. And I can't wait to dig into this conversation. I think you're all going to love it. So, Abby, welcome to the show.
00:02:28:14 - 00:02:30:06
Abby Bradetich
Yeah, thank you for having me.
00:02:30:08 - 00:02:53:24
Shauna Lynn Simon
I'm super excited to talk with you because I absolutely love I think you and I have connected on a few different things, but I love the way that you help women to really show up authentically. And I've talked with other guests about this, about this buzzword of authenticity that has been so overused the last several years that almost feels disingenuous now when you say the word authentic.
00:02:54:04 - 00:03:06:19
Shauna Lynn Simon
But it is really what you're doing. So let's start with a little bit about your origin story, because you've got kind of a cool story where you went from dance to marketing and, and created this whole brand around it. So tell us a little bit about your background.
00:03:06:21 - 00:03:29:07
Abby Bradetich
Yeah. No, I totally hear you on, on the whole authenticity word thing, and I, I hate that too, because I'm like, it is it? But it's real. It's what we're doing here. But it has like gotten this whole like taboo idea around it. But yeah, I, I grew up dancing and loved that we were my family is very artistic, so it was really encouraged for us to actually pursue those types of things.
00:03:29:07 - 00:03:50:09
Abby Bradetich
So I did get my degree in college in dance and the whole time though, like although my parents were very supportive, like grandparents and society and people around were like, that's not a real job. Like you're going to have to do something else. And I didn't know, like the realities, especially because I was in modern dance. Like it is very like, you know, you're not going to make a lot from it.
00:03:50:09 - 00:04:19:17
Abby Bradetich
And I still wanted to have a passion that and a job that I could pursue that was in the creative world and in high school and college. I was on the yearbook and learned graphic design, learned marketing, learned copywriting, all of that stuff, and was like editor in chief and really loved that whole role and world and just kind of naturally fell into design and marketing, freelance work after college, during college, and always like alongside other jobs.
00:04:19:17 - 00:04:33:18
Abby Bradetich
I was always like bopping around and doing a bunch of things, because with dance, you kind of have to have a very flexible schedule. And I always knew I was not made for a 9 to 5 job corporate. I just knew my whole life that was not going to be for me. So I've never technically had a 9 to 5.
00:04:33:18 - 00:04:55:05
Abby Bradetich
I've like worked in creative yeah, realms and for different types of people. And during Covid, when everything shut down, dance was gone. For me, that was yeah. After dancing professionally for five years, it was kind of over. And freelance work was really what kind of got me through. And so during 2021, my well, he was my boyfriend at the time.
00:04:55:11 - 00:05:14:20
Abby Bradetich
My husband was like, why don't you just do your actual like own thing? Why don't you build a business from what you're doing right now? And you know, I procrastinated way longer than I probably should have on a creative studio, as we all do, and, you know, wanted the perfect name or whatever and stuff like that. And it was a lot of, you know, kind of the imposter syndrome stuff.
00:05:14:20 - 00:05:23:17
Abby Bradetich
But eventually I did start my own business at the end of 2021. And yeah, I have never looked back. I know for a fact I could literally never do anything else. I love it so much.
00:05:23:20 - 00:05:46:20
Shauna Lynn Simon
Oh, that's amazing. I love hearing that. And I think that probably speaking a lot to our audience, which is made up of all these accidental CEOs who followed a passion. And, you know, it wasn't always a perfect path. And I think, you know, a lot of the entrepreneurs that I speak to have this whole like, I had no idea I was going to do this like, similar to you might have known that they weren't best suited for working for someone else and wanted to work for themselves, but still didn't.
00:05:46:20 - 00:06:12:23
Shauna Lynn Simon
The career that they're in today isn't necessarily what they thought that they were going to do, but I love that, dance brought you to marketing. I mean, what a great transition. It's such a great way to express yourself through, your promotions, through your online presence, through the way that you show up online. And so to be able to translate that not only for yourself, but for your clients is a great way to tap into that creativity that you built up through dance.
00:06:12:23 - 00:06:14:03
Shauna Lynn Simon
So I love that.
00:06:14:05 - 00:06:36:12
Abby Bradetich
Yeah, absolutely. I loved everything about it. And you know, people always ask me like, oh, do you miss dance or anything like that? And like I still, you know, I still dance for myself. I use it in the work that I do with people, especially when it comes to embodiment and mindset and, and also like, I felt like I couldn't give that level of energy and time into two things, both my business and dance.
00:06:36:12 - 00:06:48:23
Abby Bradetich
It was like kind of like at the point where I was just like one or the other. And I think Covid just sort of helped me. Yeah, become that accidental CEO where I was just like, well, I guess I'm doing this now. Let's do it, you know?
00:06:48:23 - 00:06:50:03
Shauna Lynn Simon
And here we go. Let's do it.
00:06:50:03 - 00:06:51:11
Abby Bradetich
Yeah, exactly.
00:06:51:13 - 00:07:11:20
Shauna Lynn Simon
Well, and you talk about the embodiment in your mindset and, and your dance and I mean, like, movement is such an important part of, of our lives, of our health, of our business. And I think that is often underrated. And it can help to really build your confidence. And, you know, by moving your body in a way that feels comfortable for you.
00:07:11:22 - 00:07:20:02
Shauna Lynn Simon
How do you incorporate some of that into the work that you do or the work that you do with your clients, like whether it's in your own business or with your clients, how you incorporate some of that?
00:07:20:04 - 00:07:48:10
Abby Bradetich
Yeah, I have built a what I call a content support ecosystem, which is called Magnetic By Nature. And it's essentially like three different levels of like content coaching for people. And within that, I have a whole resource hub where I provide those types of mindset and embodiment practices where we actually do like the guided improvs together, like the shaking your body to actually release the emotions, you know, meditation and yoga and all kinds of different practices that have helped me in my life.
00:07:48:10 - 00:08:11:02
Abby Bradetich
And I've helped a lot of people that I know, and it's the type of thing that it's there for people to use, and I recommend it whenever, like a client comes to me with something that they're dealing with, I'm like, this would actually be a really great thing for you to try. And because it's so important to me and I want those resources to be there for other people, and especially when it comes to content like that's the sort of thing that matters more than, you know what you're saying.
00:08:11:02 - 00:08:36:13
Abby Bradetich
It's also about like the energy that is going into it and how you're feeling behind it. And that's what I focus on. So that's where we start across the board with, like any of my content coaching lines, is just doing it that way, like branding. Web design matters too, because like, you know, there's confidence and transformation and mindset, things that are happening there, but it's less of the embodiment piece compared to the content, where it's way more embodiment driven.
00:08:36:15 - 00:08:56:17
Shauna Lynn Simon
Well I love that, though, because the energy that you're bringing online, I mean, I know this as someone who's who does a lot of public speaking and, and a lot of business coaching and even, I mean, from my design background as well, interior design media with clients like the energy that you bring will dictate the success of your message, whatever that message is, honestly, about marketing.
00:08:56:17 - 00:09:19:03
Shauna Lynn Simon
But if I go and meet with one of my design clients, for example, and I show up and I'm all frazzled, I go traffic, is just awful, and I'm showing up late and my- and I'm just I'm stressed out already. Well, I'm now about to stress out the client. And so they're not going to have a good experience and they're not going to get my message about whatever it is that I'm presenting to them, whether it's a design concept or whatever is going to be lost on them.
00:09:19:05 - 00:09:35:07
Shauna Lynn Simon
And so it's something that I've always, you know, Tony Robbins talks a lot about managing your state is the way that he puts it. And not that I follow a lot of Tony Robbins stuff, but that's one thing that I've always really appreciated of just the energy that you have showing up. People will feed off of that, and it needs to be authentic.
00:09:35:11 - 00:09:55:00
Shauna Lynn Simon
You can't just fake energy. You have to legitimately find that energy. So having tools to be able to do that, I don't think people have really thought about how that relates into your content strategy and how you're showing up online, but it's so true that your energy needs to be authentic or it's not going to translate to your audience.
00:09:55:00 - 00:10:01:22
Shauna Lynn Simon
They're not going to connect with you, they're not going to resonate with you. And so that's a big step in being real. I'm sure online.
00:10:01:24 - 00:10:20:20
Abby Bradetich
Yeah. No, it's a huge part of like not only having it so that you have the confidence to show up authentically online, but also so that you're showing up from a place that feels good. That's what the main thing I say I talk a lot about and I it's what I do with my clients because, like the only way you're going to be consistent showing up online is if it feels good to you.
00:10:20:20 - 00:10:41:23
Abby Bradetich
And that means not just in your mind. It also means your body. And if you are creating from a place of I have to or pressure or forcing it like that comes through in your content too. Like people can feel that and you know, and you know, maybe people think it's a little weird, but like I do lean that way a bit in terms of, you know, like, but energy is palpable even through a screen.
00:10:41:23 - 00:11:00:15
Abby Bradetich
And so the more that you can, you know, lift your energy up and reset yourself if you're feeling frazzled or off that day or, you know, just making sure that you're feeling your best, then the better things are going to feel to create, the more fun you're going to have with it. Like, for me, creating content is not a chore.
00:11:00:15 - 00:11:20:16
Abby Bradetich
Like I love it. And it's not just because like I, you know, should say about or whatever. Like I actually do genuinely enjoy it and it's because I don't force it whenever I don't feel like doing it, you know, and like, I've got a system that's set up to allow me to do that, but also, like I've embodied that energy of being able to feel safe showing up online as my real self.
00:11:20:16 - 00:11:23:19
Abby Bradetich
And a lot of that, yeah, comes back to mindset and embodiment for me.
00:11:23:19 - 00:11:42:08
Shauna Lynn Simon
Okay. So someone saying to you like, well, I hate showing up online. You're seeing that potentially that's coming back to you where their whole mindset is like they're not prepping themselves in a way like, so if someone comes in this way, hate showing up online, what's their solution? Like, how do we how do we not hate showing up online?
00:11:42:10 - 00:12:10:20
Abby Bradetich
Yeah. No. And it's the thing is that it's so personal for every person. And that's why I like to start with, okay. Like what do you love about social media. What do you hate about social media. Like what do you actually not you know, what do you somewhat enjoy creating? Even if you hate showing up online, like what is like the lowest level of entry is usually where I like to start with people, because then you can build from that and you can start trying new things and putting yourself out there more and and get more comfortable with it.
00:12:10:20 - 00:12:31:02
Abby Bradetich
But like, where are you? Like, okay, I can actually create this. And I can try this. And allowing that to be like your entry point in instead of focusing on usually it's coming from this overwhelm, this consumption. And that's always another place I start with clients is like, stop consuming content.
00:12:31:04 - 00:12:31:17
Shauna Lynn Simon
Okay.
00:12:31:19 - 00:12:48:15
Abby Bradetich
So what I tell people, I mean, it's like, you know, we all say that, but it's so true. And people love to come and be like, oh, I have no ideas. And I'm like, I promise you have ideas inside of you. You just don't give yourself enough time to actually let them out. So one of the other things that I love to tell people to do is go on.
00:12:48:15 - 00:13:10:23
Abby Bradetich
Three brain spacewalks where you literally go with no podcast, no music, no nothing, literally just you and your thoughts. And I promise by the end of 30 minutes you will have some ideas rolling around in your head, like or even 20 minutes. It doesn't have to be long, you know, but like, we just are so busy consuming that we don't have enough time to actually allow our brain to let the ideas out or to come up with.
00:13:10:24 - 00:13:31:09
Abby Bradetich
So true. And so that's kind of usually where I start with people is it's like, okay, let's slow down the consumption. Let's find that low level, like what feels easiest for you right now to start creating. And then obviously other mindset stuff of like, where are you hating this? What do you like? What are the limiting beliefs you have around content?
00:13:31:11 - 00:13:33:17
Abby Bradetich
Let's address those because those are important too.
00:13:33:20 - 00:13:50:07
Shauna Lynn Simon
Yeah, I definitely find my walks are probably where I get some of the best ideas. That or a good long drive. Sometimes I don't have the time for a walk, but I'm driving to see a client or something and those are always really good as well. And I find like, I love when those ideas come to me and I've got a bit of a social bank where I just kind of jot them down.
00:13:50:07 - 00:14:03:20
Shauna Lynn Simon
I can come back to them another time, because I might not be able to hit record right then and there, but if I'm out on a walk, I usually will hit record on a walk. If an idea comes to me and I'll just like, record a quick little video or whatever, because I do find that's it is a great way to show up.
00:14:03:22 - 00:14:25:02
Shauna Lynn Simon
But you're so right that we do need that free space in our mind. And I tell my clients the same thing when it comes to getting clarity about anything, not just not just your content, but if you're struggling with a way to handle a team member, or if you're not sure a direction to take your business in or or how to evaluate an opportunity that's come up, go for a walk.
00:14:25:02 - 00:14:42:03
Shauna Lynn Simon
Clear your head. Even if it's a matter of just even like shower time. I know that sounds silly, but like shower time, you can't do anything. You're like, usually, I guess some people have radios or whatever in the shower, but like, ideally it's kind of a soundless time and you can get into your head a little bit and really work through some things.
00:14:42:03 - 00:14:45:02
Shauna Lynn Simon
But I think sometimes we're almost afraid to be alone with our own thoughts.
00:14:45:02 - 00:15:01:10
Abby Bradetich
Oh yeah, that's all the time. Yes. And often when I am, like most resistant to the walk or I'm like, oh, I really don't want to do this today. I was like, when I needed the most. Absolutely. So yeah, usually that resistance shows you that maybe this is what you should be doing right.
00:15:01:12 - 00:15:16:11
Shauna Lynn Simon
So I've also I've watched some people kind of what you were saying earlier. Like you can tell when someone's energy is a little bit off and they're kind of like this is what I'm supposed to do. And then every once in a while I'll see that same person just do kind of an off the cuff like video online or something.
00:15:16:12 - 00:15:43:01
Shauna Lynn Simon
Maybe it's not a video, but it's some sort of other post and it doesn't feel like AI wrote it. It doesn't feel like they were forcing it. It just feels so raw and easy. And it could be the simplest thing about their kids tee ball game or whatever, but they're it just feels super raw, real emotional. But I think there's a fine line sometimes that we're walking between showing up real and having like a personal diary space online as well.
00:15:43:01 - 00:15:52:06
Shauna Lynn Simon
So yeah, how do we kind of balance that? I want to be real online, but I don't really want to turn my business into like my own personal diary or therapy sessions.
00:15:52:08 - 00:16:13:14
Abby Bradetich
Totally. No. And that is yeah, I get this question a lot in terms of like, you know, what people want to share about their personal life. You know, it's so different for each person. And being yourself online doesn't have to mean that you show your personal life. Like, I know a lot of people who don't show those things, but that doesn't mean that they aren't authentically themselves online.
00:16:13:14 - 00:16:32:04
Abby Bradetich
And a lot of it comes down to the way you write your captions, your brand voice like the energy you show up with, what you're recording like, how you're showing it and allowing that to come through. Usually where people struggle the most is with their voice and how they're writing, and allowing that to actually feel like them.
00:16:32:04 - 00:16:54:21
Abby Bradetich
And when you can figure that part out, that's usually where it actually starts feeling a little bit more like you. It yeah, that's where I would say, like most of my clients come to me with is like struggling with the writing and then the post ideas, because a lot of times you're trying to force someone else's ideas and strategy onto your self in your business, and that's not you, you know, and that's not authentic to who you are.
00:16:54:21 - 00:17:10:21
Abby Bradetich
And so it's finding that balance. And that's why I work with people. So like personally because it is such a personal thing. And yet we're all out here trying to pretend like we all need to be following the same strategy and doing the exact same thing on social media to be successful. And that's just so not true.
00:17:11:00 - 00:17:30:01
Shauna Lynn Simon
So true. And I know for myself, there are certain elements of my personal life that I keep mostly to myself and my closest friends. Of course, those ones aren't going online, but there are other things that I've noticed when I share them online. People really connect with them, and some could just be about one of my cats.
00:17:30:07 - 00:17:59:23
Shauna Lynn Simon
Other times. I mean, I'm an avid runner. Everyone on this show who's ever listen to the show probably knows this. They mentioned almost every episode that I'm an avid runner because I'm kind of addicted to it. But so of course we do put some of those posts on to my social media as well. Sometimes it's just a hey, here's a cool story about my run kind of post, and other times I might relate it to business or to something else that's going on and find a cool kind of twist on it of, you know, this made me think of this and how we show up for our business every day, or how we show up
00:17:59:23 - 00:18:17:17
Shauna Lynn Simon
for our clients and our family and, and balancing as an entrepreneur. So those are all things that I can incorporate, but I don't always have to circle my personal stuff back to the business if I can. Great. But I feel like sometimes people are trying too hard to say like, this reminds me of, yeah.
00:18:17:19 - 00:18:44:23
Abby Bradetich
Sometimes it's okay to just share something and like, allow that to be enough, you know? Like it doesn't have to be a sales post or connect to your offer like, you know, and if it can, that's great. But it's not like something that you should have to force. And yeah, I feel like also with personal stuff, like a great place to show that is stories versus feeling like you have to put it on your posts, you know, and the more you can kind of, you know, show up on stories and be like, this is what I'm up to and this is what I'm doing.
00:18:44:23 - 00:19:02:01
Abby Bradetich
And again, it doesn't have to be your whole life. It doesn't have to be everything. But that also can kind of help you open the door to being yourself more online. And it's such a, you know, low level like effort. And I feel like people feel less than usually my clients will come to me worried about like judgment and stuff from people.
00:19:02:01 - 00:19:11:21
Abby Bradetich
And usually stories is where they feel like they can at least start that process of being themselves because it's only up for 24 hours. Not as many people see it, you know, it's like low risk.
00:19:11:23 - 00:19:31:18
Shauna Lynn Simon
Exactly. Yeah. And I actually feel like my stories often perform better than a lot of my posts, because there are a lot of people who specifically go through, like they want to watch the stories because of exactly that. They're just these short little insights into someone's life, and they tend to be a little bit more personal as opposed to the more curated posts sometimes.
00:19:31:20 - 00:19:55:01
Shauna Lynn Simon
So that kind of leads me to my next question, because you talk about breaking some of the so-called rules that are out there, and I love when we disrupt things. A little bit. I love breaking rules. And it's actually kind of funny cause I am a rule follower in a lot of ways. Like, I am not going to go out of my way to break the law, for example, like, oh, I know the laws are in place for good reason, I'm sure.
00:19:55:03 - 00:20:11:05
Shauna Lynn Simon
But when it comes to business, I have broken a ton of rules over the years and standards that are set by different industries and such. I'm happy to say, like, you know what, let's throw that out and start all over. Or if I were to start over, what would that look like? And it might be similar to what the rules are, but have my own twist on it.
00:20:11:07 - 00:20:20:02
Shauna Lynn Simon
How do you help women to break the rules? And what are maybe some of the rules that people are following online that you want them to like, actively break?
00:20:20:04 - 00:20:37:13
Abby Bradetich
Yeah. No. This is I love this conversation. Right guys? It's so important. And because like I always start with okay. But like who decided these rules, you know, like these are just like, especially when it comes to social media. I'm like y'all like, who's like the all knowing person.
00:20:37:16 - 00:20:40:02
Shauna Lynn Simon
The algorithm Abby, the algorithm.
00:20:40:02 - 00:20:59:22
Abby Bradetich
And I'm like, no, that's like I get it. Like, yes. Some things, you know, like there's certain strategies and stuff sometimes that do help, obviously with showing up in the algorithm. But like, even if you throw all those out the window, your post might still might actually work better because somebody connects with the realness in your post versus like what you think you're supposed to do.
00:20:59:22 - 00:21:17:22
Abby Bradetich
And so I always are there because I'm like, who decided these you guys like. And no, you don't have to subscribe to them because there's so much stuff out there where it's like, oh, post three reels a day to, you know, grow your account. Like, I hate that stuff because it's just like there's hustle culture that you don't actually have to follow to show up on social media.
00:21:17:22 - 00:21:33:12
Abby Bradetich
So definitely one of the bigger ones. I feel like a lot of us try to like, promote is to like focus on quality over quantity and not feel like you have to show up all the time. Like I always tell my clients to start really, you know, lower like two posts a week, even like you can always add to it.
00:21:33:12 - 00:22:01:05
Abby Bradetich
But let's be realistic with what actually fits in your life. You know? And outside of content. I even I run into this a lot with like branded web design, even because I have clients who, like, think they can't have a luxury brand and it be really bright and bold and colorful or that they can't, you know, have swear words on their website if they want to attract a high level client or, you know, like those types of things, I'm like, no, these are these are like, yeah, maybe that's what used to work like these neutral, boring luxury websites.
00:22:01:05 - 00:22:28:18
Abby Bradetich
I'm like, yawn, no one wants to see that anymore. Like it's so overdone. And just because you work with a high level client doesn't mean you can't, you know, have pink on your website or, like, be bright and beautiful and talk the way you would actually talk. And so a lot of it definitely comes down to like what these clients think are the rules that, again, who put those in place and then and then break this down.
00:22:28:18 - 00:22:58:16
Abby Bradetich
But yeah, I see it on both sides for sure because and I'm sure you see it in business too. Like I feel the same way with business like I haven't, you know, necessarily built my business the way you could or you're supposed to or whatever the way other people have. And I think a lot of it also comes down to even like as women were so intuitive and were so like, if you actually listened to yourself, like what you think to be true is going to be the best thing for you, regardless of if it's technically following the rules or not.
00:22:58:16 - 00:23:05:02
Abby Bradetich
Yeah. And so like finding ways to trust that and come up with your own rules for what that means. You know.
00:23:05:04 - 00:23:23:11
Shauna Lynn Simon
You know what that reminds me of a story about very early in my life when I learned what showing up as my real self could actually do for me and how that benefited me for the rest of my adult life. So I'm going to tell that story in just a moment. We're just going to take a quick break here and listen to this quick message.
00:24:15:21 - 00:24:29:03
Shauna Lynn Simon
All right, welcome back to the Real Women Real Business Podcast, where we are chatting with Abby Bradetich about, online strategies, but not in the traditional let's post 16 times a week kind of way, but more in the how do we show up authentically online.
00:24:29:05 - 00:24:46:15
Shauna Lynn Simon
And so we were just talking about, you know, trusting our gut sometimes and really lean into what is instead of what are the rules that everybody else wants us to follow. What is it like to actually be ourselves? And you were mentioning about how on people's websites especially, they feel like they want to show up the way that they are supposed to show up.
00:24:46:17 - 00:25:13:17
Shauna Lynn Simon
And back in high school I found myself trying to fit in. And I didn't really feel like myself. I didn't really feel like, I was representing myself in the best way. I wasn't happy, I actually dealt with a little bit of depression during that time as well. And so then I moved away for university and when I was in university from pretty much day one, I was like, nobody has any expectations of me here.
00:25:13:17 - 00:25:30:14
Shauna Lynn Simon
No one has any preconceived ideas of who I am here, and I'm just going to be me and what I found with that was that I attracted other like minded people. I attracted the people who I wanted in my life, and I have some of those relationships to this day. And don't get me wrong, I had some great relationships in high school and I still have those to this day as well.
00:25:30:14 - 00:25:47:10
Shauna Lynn Simon
I'm not saying my whole high school years were miserable or anything like that, but I always felt that there was this sort of expectation of of me that I could never quite fit into, like, it's like the clothes didn't quite fit. And when I got into university, everything seemed to fit well because I was finally just being myself.
00:25:47:12 - 00:26:06:16
Shauna Lynn Simon
So then, fast forward to when I started my own business, and I've had. So anyone who's watching the video version, I have pink hair, partially pink hair. And I have had this since. I like to say since before it was cool. I started doing this actually back in 2007 was when I started coloring my hair pink.
00:26:06:16 - 00:26:20:01
Shauna Lynn Simon
So almost 20 years ago now. So like, is it like literally like before it was cool. There were not a lot of people out there with pink hair at that time, but it was something that as soon as I started doing it, like, oh, it just felt like me. Like it was just a part of who I was and a part of my brand.
00:26:20:03 - 00:26:47:14
Shauna Lynn Simon
So when I launched my business in 2008, I got my first set of headshots done and I temporarily removed the pink to get my headshots done. Because I felt like no one's going to take me seriously if I have pink hair and I never felt less like myself, I was like, oh, this doesn't feel right. Like immediately I put the pink back in my hair and when I'm showing up to my client appointments, they're loving it like it's and it's and people are resonated with me.
00:26:47:18 - 00:27:08:18
Shauna Lynn Simon
They're feeling like I'm more creative and authentic. So this was in my home staging business. And so what do you want in a home stager? You want someone who's creative. You want someone who has that designer eye. Well, someone who's shown up with pink hair probably is a little bit eccentric, let's just say, and is probably going to have a better eye for things because I'm a little less structured and so that was really landing with people.
00:27:08:22 - 00:27:29:10
Shauna Lynn Simon
And once I learned that, I really started to lean into it. And that's when my business really changed, was when I finally identified that this is what people actually want from me. And I've never looked back on that. I've always shown up authentically. Do I filter some things out? Sure, yeah, but I'm the first one to tell my clients about the mistakes that I made even currently.
00:27:29:10 - 00:27:48:22
Shauna Lynn Simon
Like, I don't always reflect back on like, oh, well, ten years ago I made this mistake, but I would never do that again. I'm still making all the mistakes that I tell you not to make. I am catching myself doing them. The difference is that I'm sharing very openly. When I see myself making these mistakes and sharing how I caught myself, how I fixed it, and if I didn't fix it yet, it's a work in progress.
00:27:48:22 - 00:28:08:02
Shauna Lynn Simon
I'm sharing that as well because people want to see that. Like I, I'll admit that there was a time where I thought that to be a business coach, you had to be perfect and have all the answers. And I soon realized that wasn't the case either. And the more I share about the fact that, like, listen, I don't have all the answers, but I know a lot of things about a lot of things that I think can really help people.
00:28:08:04 - 00:28:32:05
Shauna Lynn Simon
And, and I do it in a way where I really dig into what's personally impacting you and how how can I make it so that you're building a business that works for you and not against you? And since lean into that more again, my my coaching business thrives. So any time I have tried to go against my natural grain, yeah, I have found that it does not work for me.
00:28:32:05 - 00:28:41:17
Shauna Lynn Simon
So I don't know who needs to hear this today, but if those three examples aren't enough for you, I could probably find 16 more for you like.
00:28:41:19 - 00:28:59:14
Abby Bradetich
I could do. I had a very similar experience. Like when I first started my business, I tried to like keep dance and embodiment stuff like out of it because I was like, this doesn't make sense. It's not online presence space. Like people aren't going to take me seriously if I'm dancing. And like, I had kind of tried at the beginning and then I was like, no, this doesn't work.
00:28:59:14 - 00:29:17:09
Abby Bradetich
And of course, whenever I tried to do the videos at the beginning of me dancing like I would like choreograph them and I'd like get all dressed up and like, redo it like 16 times. And I'm like. And so then I stopped doing it because I was like, this is way too much effort. And it didn't feel good anyway because I was performing them like I was like overdoing it.
00:29:17:09 - 00:29:34:20
Abby Bradetich
And so I had like taken out of my business for a little while and like, I think it was in 2023, I was finally like, no, this is who I am. I'm going to bring this back in, but do it in a way that actually feels good, because I still dance for myself, like all the time. Most like several days a week.
00:29:34:23 - 00:29:51:02
Abby Bradetich
I'll just put up my camera and record myself doing it in my bedroom. And then that just basically is the B-roll for the real, you know, like, I'm just like, I don't have to try in order to do this. It's just a part of who I am. So I'm going to incorporate it. But yeah, I felt the same thing where it was like, oh, I can't do that.
00:29:51:02 - 00:30:08:08
Abby Bradetich
It's not professional or it doesn't look good, or I have to make sure it's perfect. And, you know, I definitely was miss, you know, perfectionist people pleaser growing up. I think a lot of women are especially business owners like I've, you know, talked to so many people who have gone through that too. And, and yeah, it's really about like making that choice.
00:30:08:08 - 00:30:24:15
Abby Bradetich
I feel like I've had a lot of conversations about this lately with people about, like, you actually get to make the choice and it's and it's so powerful. And I think often we try to kind of give that power away to like, you know, the rules out there in the world, but really, like, yeah, you got to make your own rules.
00:30:24:15 - 00:30:29:01
Abby Bradetich
You get to make the choices that feel good to you and then allow that to be enough.
00:30:29:03 - 00:30:56:07
Shauna Lynn Simon
Yes. And it's actually funny that you say that because I just recently, released an episode that talks exactly about how to stop people pleasing because it's something that, that we all find ourselves doing. And I've caught myself doing it even when I don't think I'm doing it. Yeah, that's how ingrained it is in us. And I find that every time I make sure that saying yes serves me and serves the person that I'm trying to help, that's when it works.
00:30:56:07 - 00:31:10:07
Shauna Lynn Simon
If it just serves them, it drains me. They're not happy. I'm not happy. Like it doesn't come out the way, like it's all these, I should do this. I should be that. Screw all of that. Like.
00:31:10:09 - 00:31:14:19
Abby Bradetich
If you're thinking should, then don't do it. Like, oh no, it's fine.
00:31:14:21 - 00:31:35:12
Shauna Lynn Simon
But this is, this comes. So bringing it back to the online marketing though I see this all the time from my clients, like, well, I have to do this and I should be doing this. And I remember many years ago I read a book, it was called Triggers by Marshall Goldman, I want to say. I will make sure in the show notes that that is corrected.
00:31:35:13 - 00:31:51:23
Shauna Lynn Simon
If I am completely wrong on that, they feel like that doesn't sound right. But in any case, the name of the book is definitely Triggers. And one of the things that he talks about, and this is always stuck with me because I really loved this. He says, if you are saying I have to do something, you shouldn't be doing it.
00:31:52:00 - 00:32:10:02
Shauna Lynn Simon
And that goes for like, oh, I have to drive my kids to soccer now I, I get to drive my kids to soccer, and I remember, for anyone who's been listening to the show for a while that they I'm sure they've heard me talking about my dad. My dad had MS For about 30 years. He was in a wheelchair for over 20 of those years.
00:32:10:02 - 00:32:30:23
Shauna Lynn Simon
It required full time care, and I was a big part of his care. And I was my mom and I shared the caregiving duties, and, that meant a lot of long days and and a lot of time with my dad. And not once did I ever say I have to look after my dad. It was always, I'm going to look after my dad.
00:32:30:23 - 00:32:50:21
Shauna Lynn Simon
I get to look after my dad. I get to spend time with him. But never did I ever say I have to do this, because that would have taken everything out of it. That was authentic and real to it. So going back to the marketing side of things, when my clients are say, well, I have to post three times a week, I, I should be doing this.
00:32:50:23 - 00:33:11:19
Shauna Lynn Simon
I to your point earlier says who rules like if that's not natural for you, if it's stressing you out. I know clients that get absolutely paralyzed by trying to come up with all these ideas. You just spent three hours doing nothing, trying to figure out what to do when you could have actually been doing something productive that maybe has nothing to do with content.
00:33:11:19 - 00:33:25:13
Shauna Lynn Simon
If that's where you felt you needed to spend your energy that day. So I think it can be something, you know, having someone like you as a content coach to be able to help them pull those ideas out. I think that's where so many people get stuck. But I have to do this.
00:33:25:15 - 00:33:46:10
Abby Bradetich
Yeah, absolutely. Yeah. Says you literally. Yeah. I feel a little bit of time and often like, yeah. It is that like paralysis of you think you have an idea but you don't trust it or you're not confident enough to try it or you're not really sure how to make it into something. And, and so that's where a lot of like times I help my clients because they're like, what could I do with this?
00:33:46:10 - 00:34:14:08
Abby Bradetich
Does this make sense? Like, is this a good idea? Or like even like having someone look at your caption. That's what I do for people to like, oh, like literally read their captions and edit them and be like, this part doesn't sound like you. Would you actually say this? Like, where can we fit in more of that? And it's really about like almost just needing, you know, it's like with anything with coaching, it's like, you know, I've always prioritized investing in a business coach because I felt the same way of like needing that feedback, needing that, just like, yes, you can do this.
00:34:14:13 - 00:34:29:08
Abby Bradetich
And sometimes you really just like if you can't give yourself the permission that you need, then you just need an external person to be able to do that for you. And and you'll get better at giving yourself the permission to be yourself, you know? But it is hard work. And so that's why I love helping women do it.
00:34:29:08 - 00:34:43:01
Abby Bradetich
Because, like, I'm so passionate about people just getting to be themselves and allowing it to be enough and like not thinking that you have to be anything other than that. Like it's just that I'm so passionate about it. I just could talk about it all day.
00:34:43:01 - 00:35:11:03
Shauna Lynn Simon
So I and one of things that I love that you touched on though, was just the sense of, you know, the community and having other people as a sounding board and supporting you. And I don't know where we ever gotten in our heads that we have to do all these things by ourselves. That is actually not historically. That is not how our species, so to speak, evolved is, you know, like we have always we've always been, you know, these gatherers in this community that like, why do we think we need to do all the things ourselves?
00:35:11:03 - 00:35:35:09
Shauna Lynn Simon
At what point in society did did women start being told that they had to take on all the things all by themselves? And so why not bring in someone like yourself who can really help to support that? And oh my gosh, just imagine how much easier would be, you know, for anyone who has who has the support of a significant other for parenting, for example, you know what it's like to be able to have that other person.
00:35:35:13 - 00:36:00:13
Shauna Lynn Simon
Can you imagine doing it by yourself? Why are you doing your business by yourself? Then? Why? Why don't we have the support? So okay, so for someone who's maybe a little bit still scared to be seen. And by see I don't mean just like literally showing up online. I mean really seeing like what's a small first step for them to kind of stop holding back who they really are without swinging into that kind of overshare mode.
00:36:00:15 - 00:36:19:16
Abby Bradetich
Yeah, that's a good question. I feel like, you know, almost like like I said before, like starting on stories is usually where I kind of try to encourage people, and even honestly, like, if it feels good and you like to talk like getting on podcasts, I will say like, that was honestly starting my own podcast and going on other people's podcasts.
00:36:19:16 - 00:36:36:02
Abby Bradetich
And before that I was doing Instagram lives. Like I knew I could talk, but doing that really like, I don't know, it gave me that sense of I really know who I am, I really know what I want to talk about, like, and I'm good at it, especially if you like, listen back. You're like, wow, I actually am good at talking about these things.
00:36:36:02 - 00:36:58:20
Abby Bradetich
Like, I guess I do know what I'm saying. Yeah. And so for me, like talking about it really helped. I know some for some people it's like, you know, doing Substack and things like that and those I find that there's more freedom in the long form content than the short form. And sometimes it's easier to find yourself and, and how to show up as yourself in the longer form and then be able to translate it to shorter form.
00:36:58:20 - 00:37:16:13
Abby Bradetich
But if you're just doing content, yeah, showing up on stories can be really helpful. And and even just like if you struggle with writing, one of the things I like to recommend is like recording your caption and listening to it back. Is that actually something you would say, is it actually sound like you, you know.
00:37:16:13 - 00:37:17:13
Shauna Lynn Simon
Oh that's good. Yeah.
00:37:17:13 - 00:37:34:19
Abby Bradetich
We're like talking your caption out loud to begin with, like voice noting yourself. I do that all the time because that was where I found the most trouble. Like, I'm a good writer, I'm a good speaker. But the two did never matched for me. And especially in this world of AI, so many people like will just copy and paste something for a chat from ChatGPT.
00:37:34:22 - 00:37:51:12
Abby Bradetich
And I'm like, you know, you can use ChatGPT for ideas and to help get you started, but you always have to then read it out loud, infuse your personality into it. And that can be, you know, even just in small ways. You write or things you would say, but also like, yeah, reading it out loud and listening back.
00:37:51:12 - 00:37:58:07
Abby Bradetich
It has been one of the biggest tools for me in like finding how to actually make my voice feel like me.
00:37:58:09 - 00:38:18:12
Shauna Lynn Simon
And that's a really good tip. I really like that. The other thing that you mentioned that I really liked was about the long form content and being able to pull the shorter form content out of that, and it's so true. So for anyone who's not familiar with Abby's podcast, she is the host of the unfiltered SEO podcast, which I was had the pleasure of being a guest on as well.
00:38:18:12 - 00:38:37:14
Shauna Lynn Simon
And and she does do a phenomenal job in her. You'll love her interview style, so definitely check it out. But I, I would say that, you know, yes. Getting on the podcast gives you those little sound bites to it. You can you don't even have to record anything else. I will admit, there are days there are not days.
00:38:37:14 - 00:38:54:23
Shauna Lynn Simon
There are weeks where we get lazy sometimes with my content. And all you see on my feed is basically my podcast reels. But I mean, at least I've always got something to put out there. Sure, it's good, it's I've got other content out there as well, but worst case, if I don't, I've got at least a couple of reels coming out every week.
00:38:54:23 - 00:39:10:23
Shauna Lynn Simon
I do a minimum of two reels for every podcast that I do, and I got podcast coming out every week. So there's two reels, two posts automatically getting done takes some of the pressure off for me. Now, I'm not saying everyone listening to this should go and start their own podcast, but if you guest on a podcast, you can also grab some clips from that podcast to share it.
00:39:11:02 - 00:39:29:17
Shauna Lynn Simon
Or even if you don't get the actual recording from it, you can take something that you spoke about on the podcast, do a quick little video, or just even a static post to say, this is what I talked about on this podcast recently. DM me this word and I'll send you or comment this word or whatever. I'll send you the link to the full episode.
00:39:29:19 - 00:39:48:04
Shauna Lynn Simon
And it really helps to build up your, your authority, your credibility, as well as giving you that content that you so desperately need without having to really overthink it. Because I think that's your point. Like, it's a lot easier sometimes for someone to have a conversation like this rather than, oh, I need to come up with six ideas this week for new things to talk about.
00:39:48:09 - 00:39:49:17
Shauna Lynn Simon
And if you start there, it's.
00:39:49:17 - 00:39:51:01
Abby Bradetich
Hard to be.
00:39:51:01 - 00:39:51:15
Shauna Lynn Simon
Like, I'm.
00:39:51:19 - 00:39:58:22
Abby Bradetich
Going to, I'm going to sit down and come up with content ideas like, no one creates good content from that. Please, no, no, no.
00:39:58:22 - 00:40:12:07
Shauna Lynn Simon
The other the other thing I always tell my clients and I'd love to get your take on this, but one thing that I always tell my clients is don't be afraid to say the same thing twice. Three times, four times, six times. People don't always see the first one. Even if they do, they want to hear it again.
00:40:12:10 - 00:40:23:15
Shauna Lynn Simon
Don't literally put the exact same image with the exact same caption. But why are we constantly trying to come up with a new idea when we can just build on previous ideas that we've already shared?
00:40:23:17 - 00:40:38:09
Abby Bradetich
Absolutely. Oh yeah. I talk about that a lot with people, and I even shared a post about that. I think at the start of this year of like, don't forget, you can repeat yourself like and literally someone was like, oh, thank you for telling me this. I feel like because people often they're like, oh, I think I'm saying the same thing too much.
00:40:38:09 - 00:40:59:13
Abby Bradetich
And I'm like, I promise you're not. Research actually shows that it takes seven times of someone hearing something for it to stare at us. And so if like, I promise you, you probably haven't said it seven times in the last month, and even still, even if you have like you've, you could say it in different ways. Like you said, you know, and and really that it's not like annoying for people because like you said, people are you they're not going to see it.
00:40:59:13 - 00:41:20:18
Abby Bradetich
And even if they do see it, what that does is build your authority and it turns you into a leader of that concept and of like creating that impact that you want to have. And and that's where like, honestly, where I start with people with content is like, especially if they feel like they have a lot of offers and they're all over the place and they have all these ideas like, what is the one thing you want to be known for and like?
00:41:20:18 - 00:41:38:21
Abby Bradetich
For me, it's empowering women to show up online in a way that feels good and is authentic to them. Period. And you know what? So many things fall under that social media, branding, web design, mindset, embodiment, all of the things I want to talk about fall under this umbrella. So if you can figure out what your umbrella is, then it makes creating content so much easier.
00:41:38:21 - 00:42:00:00
Abby Bradetich
It makes running your business so much easier. Like everything becomes easier whenever you know what that is. And then that's just what you speak on over and over and over. Like people probably are tired of me talking about that type of stuff, but like, they also love it. Like, that's why people follow me, you know? And that's why they keep wanting to work with me and, and are attracted to that energy because they're like, yeah, that's what I want.
00:42:00:00 - 00:42:05:03
Abby Bradetich
And it's because I say it all the time and I'm not afraid to keep repeating myself.
00:42:05:03 - 00:42:23:04
Shauna Lynn Simon
Well, think about the clarity that I give so people know exactly how to work with you and why they're going to work with you. Exactly. We actually talked about this one, I guess it on your podcast about the value of having a niche and really speaking to your people. And I think people are just constantly so afraid that they're going to eliminate someone by speaking to directly to someone else.
00:42:23:06 - 00:42:48:00
Shauna Lynn Simon
But the reality is so that you're not going to connect with anyone if everything is very abstract and vague. Whereas if you're getting specific and you're telling them exactly what it is that you're going to do for them and how you work with them, what your value is, what you bring to the table and what they get out of it, then they're going to connect with that, as opposed to just saying like, well, they do a lot of like marketing type stuff, you know, like that's not going to really resonate with them.
00:42:48:02 - 00:43:05:09
Shauna Lynn Simon
But when they understand, like, oh, like I just I really want to be real online. I feel like, you know, that's I'm missing the mark on that. I need to work with someone who's going to allow me to be me, because I think a lot of people, when they hire any sort of marketing strategist, coach or whatever, they're often feeling like it's not going to be my voice.
00:43:05:11 - 00:43:18:06
Shauna Lynn Simon
But you're you're literally what you're saying is that this is how you built your whole business, is making sure that they get their voice in and a voice that that really is going to resonate with their audience. So I think that's so important. Yeah.
00:43:18:06 - 00:43:25:01
Abby Bradetich
Yeah, yeah. And like I said, yeah, it just makes everything literally easier because I want that.
00:43:25:03 - 00:43:40:16
Shauna Lynn Simon
Right. The more clear you are. On what on the value that you bring in, what you offer. And the more that you can share that with your audience, the more they're going to connect with you. It's really that simple. And I mean, it's is it easy? No, but it is simple.
00:43:40:18 - 00:43:58:05
Abby Bradetich
Yes. Yeah. Two different things. And different things. Figuring out to know what that is doing. I actually I have a client who I've been working with for a while with, with content coaching and, and when we were figuring out what she wants to be known for, like, you know, five months ago, like, now she's come back to me and she's like, okay.
00:43:58:05 - 00:44:04:12
Abby Bradetich
I'm like, because I know what that is. And I'm I'm showing up in that way. Like, now I want my whole business to actually represent that.
00:44:04:12 - 00:44:04:22
Shauna Lynn Simon
And.
00:44:04:24 - 00:44:27:09
Abby Bradetich
Create a website that actually speaks that way for her, because she's gotten so clear on what that is. And it used to be that she was a, you know, super specialized, and now she wants to be a little bit different or include more things. And, and so it is like it opens up the door for other possibilities to, you know, instead of like like I feel like with, you know, like the conversation we had about niching down, people often think it like puts them in this box.
00:44:27:09 - 00:44:41:15
Abby Bradetich
But I actually think that when you know what you want, you you want to be known for, and you know how to communicate that in the type of people you want to work with, it actually opens up like freedom in the space for you to be able to then do all these other things that maybe you never thought you would do.
00:44:41:15 - 00:44:58:08
Abby Bradetich
Like, I never really thought I'd start a podcast, and that's a huge part of what I do now. And I absolutely love it, you know? And so yeah, it just like gives you that, that freedom while also making it clear. But like you said, it is it is difficult to do it takes some work to kind of figure that out.
00:44:58:10 - 00:45:15:21
Shauna Lynn Simon
Well. And I think one of the things too, is that if you are finding that the people that you are work with, working with or the jobs that you're doing, the projects you're taking on, whatever it is that you're doing, if you're finding that it's it's not enjoyable, if you're not liking the people, if you're not liking the work, then you're not showing up as the real you.
00:45:16:01 - 00:45:31:06
Shauna Lynn Simon
Because if you were, if you were really showing them exactly who you are, what you do, they're going to connect with that and you're going to attract and draw on the right people. If you're bringing in the wrong people, you're probably not showing up the way you should be. Absolutely right. But you know what I mean.
00:45:31:08 - 00:45:45:03
Abby Bradetich
Like yourself. Yeah, I actually used to. I used to hear that all the time was people would get on a call with me or like, meet me in person and be like, oh, you're so much more fun. You have so much more energy than I expected. And I was like, okay, well, something's not translating here for my online presence, right?
00:45:45:03 - 00:46:00:05
Abby Bradetich
Because like, you should get that energy from the jump, you know, and and so then once I really worked on that like now that's, you know, people literally will tell me when they follow me like, oh, I, you know, loved your energy. I just really liked what you were talking about, like stuff like that. Like that's literally what we all want, you know?
00:46:00:05 - 00:46:13:22
Abby Bradetich
And it's not because I follow other people's rules. It's because I, like, trusted myself and just kept leaning more and more into that. And so, yeah, it's it's fun. I think it's I, I'm like, who doesn't want to just be themselves? Like, exactly.
00:46:14:01 - 00:46:25:06
Shauna Lynn Simon
Isn't it more fun? Like, oh my gosh, you can read like just the thoughts, the pressure off. It takes so much energy to be someone else. I want to do that. That just sounds exhausting to me.
00:46:25:08 - 00:46:49:05
Abby Bradetich
No one who wants to build a business that way either. Like, no thank you, I've done that, I tried that. I'm sure you have to. Like, we've all probably tried that at the beginning. You know, you think it's supposed to be some certain way, and then it's like, yeah, you're just, I don't know. For me, it felt like this just whole process of, like, peeling back the layers and like, you know, and it's these small steps that really lead to you feeling like, okay, I am like, this is who I am.
00:46:49:05 - 00:46:52:12
Abby Bradetich
And I really am confident and sharing that. And I am doing that.
00:46:52:14 - 00:47:03:15
Shauna Lynn Simon
Yeah. And the goal for myself and the clients that I work with, I don't tend to work with people who are just starting out in their business because frankly, they haven't gone through enough and experienced some of these. I.
00:47:03:15 - 00:47:04:12
Abby Bradetich
Feel that.
00:47:04:14 - 00:47:19:08
Shauna Lynn Simon
Sort of waves of things to to know who they are, what they want to be and what they want to do. Now, don't get me wrong, when my clients are coming to me, they still don't have those answers, but they are well positioned for us to find those answers together. Tried things and they've tried some things and they've got.
00:47:19:08 - 00:47:41:24
Shauna Lynn Simon
And to kind of going back to your point earlier where you're like, you can pull out these content ideas that people didn't even know, that they had the ideas of who you want to be online, the ideas of the type of business that you want to build. The, the services you want to offer, the way that you want to offer them, all of those things, those are in you already just you just need the ability to be able to tap into them.
00:47:42:01 - 00:47:59:08
Shauna Lynn Simon
And that's often where a coach is going to come in, whether it's a content coach, a sustainability coach, a marketing coach, a wellness coach, whatever it is that you're struggling with, it's already in you. But working with the right coach will help to pull that out of you.
00:47:59:10 - 00:48:00:12
Abby Bradetich
Absolutely.
00:48:00:14 - 00:48:20:08
Shauna Lynn Simon
So listen, this has been a fantastic conversation. We've definitely gone a little bit over our time that we normally do, which I'm not upset about at all because this has been very unfiltered and raw and real. So if someone's listening to this episode today and there's one thing that they can take away from today's episode, what is there that one takeaway that you want them to leave with?
00:48:20:10 - 00:48:42:13
Abby Bradetich
It will be no surprise that, like really trusting yourself and allowing who you are to be enough. I find that we often all struggle with the idea of not being good enough for. And that's why we, you know, try these other people's rules and strategies and try to make ourselves be something we're not. And and the more that you can believe that you're enough just the way you are right now.
00:48:42:13 - 00:48:48:22
Abby Bradetich
Like that's all you really need. That's the power you need to really be you in all aspects of your life.
00:48:48:24 - 00:49:11:11
Shauna Lynn Simon
I think that's a message that we can't hear often enough, is that we are enough, because I think we we set these standards for ourselves, these expectations that are almost impossible to achieve. So we feel like we're never enough. We're never doing enough. We're never being enough. And the reality is that you are just as you are and just show up like that.
00:49:11:13 - 00:49:23:13
Shauna Lynn Simon
It doesn't mean that you can't continue to grow. Of course, you know, but it's be know that you are enough today and every anything that comes after that is bonus.
00:49:23:15 - 00:49:24:08
Abby Bradetich
Yes. Yeah.
00:49:24:10 - 00:49:29:24
Shauna Lynn Simon
Beautifully said. Wonderful. Well, Abby, thank you so much for joining me today. I have so enjoyed this whole conversation.
00:49:30:00 - 00:49:31:21
Abby Bradetich
Yeah. Thank you for having me.
00:49:31:23 - 00:49:50:21
Shauna Lynn Simon
And if you're listening to this episode, what we're saying today is resonating with you. That I hope that you will tune in again next week. Allow us to continue to be a part of your journey. We drop new episodes every Tuesday at 7 a.m. Eastern Time, and so I hope that you will continue to tune in. And don't forget to leave us a review wherever we get your podcast, and subscribe to us on your favorite podcast platform as well.
00:49:50:23 - 00:50:02:02
Shauna Lynn Simon
And until next time, keep thriving, everyone!