Ep 70: Stop Undercharging and Start Profiting: Strategies to Know Your Worth
Want the video version of this episode? Check it out on YouTube.
Are you working harder than ever but still not seeing it reflected in your bank account? In this episode, Shauna Lynn pulls back the curtain on why so many women entrepreneurs are stuck in a cycle of undercharging, overworking, and feeling burnt out. With years of experience coaching business owners through pricing pitfalls, Shauna Lynn shares the real reason your revenue might be rising while your profits stay flat - and what to do about it.
Through personal stories, hard-earned insights, and clear examples, she challenges the employee mindset that many carry into entrepreneurship and offers a fresh, empowering perspective on what it really means to charge your worth. Listeners will come away with practical strategies to shift from trading time for money to pricing based on value, how to respond when a client says “that’s a lot,” and why discounting could be doing more harm than good. Shauna Lynn’s message is clear: confident pricing is not just about numbers - it’s about stepping fully into your expertise.
If you're tired of being overbooked and underpaid, this episode will change the way you run your business. Share it with a fellow entrepreneur who needs to hear the truth about pricing.
Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.
Timestamps:
(03:02) – Why revenue isn’t the same as profit and the danger of chasing cash flow
(08:47) – The “employee mindset” trap and how it keeps entrepreneurs underpaid
(13:10) – How to respond with confidence when clients question your pricing
(17:56) – The power of upgrades over discounts and why they protect your value
(24:38) – The real impact of raising your prices and how to do it without fear
Resources:
Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
Learn more about the show: AboutShaunaLynn.com/podcast
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