Ep 84: Cutting Through the Noise to Build a Powerful Brand with Jaci Russo
Want the video version of this episode? Check it out on YouTube.
In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jaci Russo, CEO and co-founder of Brand Russo, one of the very few women-owned agencies in the United States. With over 25 years of experience, Jaci shares how she transitioned from Hollywood to Louisiana, started an agency while pregnant, and grew it into a nationally recognized firm, all while raising four children alongside her husband.
Listeners will gain powerful insights into Jaci’s “Razor Branding” process, a practical framework that cuts through the clutter and keeps strategy at the heart of every marketing effort. She explains why most entrepreneurs get stuck between passion and execution, and how refining your focus, promise, and messaging can shift everything. Jaci also reveals how Brandstate U was born to serve entrepreneurs with smaller budgets, proving that strong branding isn’t only for big businesses.
If you’ve ever struggled to balance ambition, boundaries, and growth, this episode will inspire you to rethink your approach and build smarter, not harder. Share it with another entrepreneur who needs this encouragement today.
Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.
Timestamps:
(00:02) - (05:40): Meet Jaci Russo and hear how her Hollywood start led to entrepreneurship
(05:41) - (15:20): Learn how being fired sparked her journey into business ownership
(15:21) - (24:50): Explore how Brandstate U helps entrepreneurs grow on any budget
(24:51) - (37:30): Hear how Razor Branding helps businesses cut through the noise
(37:31) - (49:00): Gain insights on leadership, balance, and success with Jaci Russo
Resources:
Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
Learn more about the show: AboutShaunaLynn.com/podcast
The Five Languages Of Appreciation In The Workplace by Paul White: https://amzn.to/3KpI4Pa
Jaci Russo
Learn more about Jaci: https://www.brandstateu.com/
Learn more about Jaci: https://brandrusso.com/
Follow Jaci on Facebook: https://www.facebook.com/brandRUSSO/
Follow Jaci on Instagram: https://www.instagram.com/brandrusso/
Follow Jaci on YouTube: https://www.youtube.com/channel/UCYAz-AmfMl-Qm61yQJPbmTQ
Follow Jaci on Linkedin: LinkedinbrandRUSSO | LinkedIn
About Jaci Russo:
Jennifer Lemmert is an award-winning PR & communications consultant who helps leaders shine and employees connect, making a powerful impact at their companies and in their industries. Her passion is helping executives enhance their brand stories to inspire trust and action in the people who matter the most. When she's not guiding the C-suite, Jennifer is a wife to a Navy reservist and mom to 3 rambunctious boys under 8.
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