Our Signature 12-Month Program for accidental CEOs who are ready to run their business with more clarity, strategy, and control.
If your business has outgrown the way you built it, but you are not fully sure what needs to change first, this is where we fix that.
The Real Women Real Business Mastery Program helps you stop piecing growth together one random strategy at a time. Through this program, you will strengthen the foundations of your business, identify where your time and energy are being misused, and build a business that works better for your goals, your strengths, and your life.
This program is for you if…
you have built a real business, but it still depends too much on you
your effort is high, but the return is not where you want it to be
you feel pulled in too many directions and need help deciding what actually matters
you are tired of trying strategies that work for other people but do not feel natural, sustainable, or effective for you
you want support that is strategic, practical, and grounded in real business decision-making
you know your business could be cleaner, stronger, and more intentional - you are just not fully sure what needs to change first
You are not looking for more noise.
You are looking for clearer direction, smarter decisions, and support that helps you build a business that actually works better.
Why the accidental CEO idea resonates with so many women
Many women do not start their business thinking of themselves as a CEO.
They build it through instinct, talent, hard work, and a genuine desire to do meaningful work. Then over time, they find themselves carrying the weight of bigger decisions, more responsibility, and a business that depends on them far more than they expected.
That is where the accidental CEO comes in.
It is a name for the woman who has built something real - and is ready to run it more intentionally, more strategically, and in a way that works better for her life.
This is not just coaching. It is a space to become a more intentional CEO.
The Real Women Real Business Mastery Program is not just a place to talk about goals. We strengthen the way your business actually functions.
We look at what is no longer working, what no longer fits, and what is creating unnecessary pressure behind the scenes. Then we help you make stronger decisions, simplify strategically, and focus on what actually moves the business forward.
This is not about doing more for the sake of doing more. It is about creating a business that is more strategic, more sustainable, and far less exhausting to run.
With the Real Women Real Business Mastery Program, you will learn how to lead more intentionally - not just work harder - and:
stop carrying what no longer fits
focus on what actually pays
market in a way that feels natural and sustainable
make stronger decisions with more confidence
The 12 Pillars of Success
The program is built around the core areas that most accidental CEOs need to strengthen as they grow.
The 12 Pillars of Success help you build a business that is not just busy, but better supported - with stronger foundations, clearer priorities, healthier decision-making, and more sustainable growth.
Click the “+” to expand and learn more about each pillar.
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Define your North Star, identify your goals, and create a simple, clear strategic plan. This pillar is all about getting clarity of what you’re building, and the mindset needed to achieve it.
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Build routines that support your energy and prevent burnout. This Pillar focuses on the importance of your well-being and how to ensure that you are maintaining your physical, mental, and emotional health throughout every phase of your business through healthy habits.
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Protect your focus, plan weeks you enjoy, and streamline your work. The focus of this Pillar is on you, as the business owner and helping you to be as productive as possible and make the most of your time.
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Master budgeting, cash flow, and pricing with profit in mind. Effective financial management ensures your business's stability and growth. This pillar focuses on strategies for your financial health and profitability.
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Clarify your message and show up consistently where your clients are.
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Clearly defining your offerings and setting the right prices are crucial for attracting customers and achieving profitability. This pillar involves developing and refining your product or service lineup, understanding customer needs, and implementing pricing strategies that reflect the value provided.
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Streamline workflows, reduce decision fatigue, and document processes you can delegate. This pillar involves creating and refining procedures to ensure consistency, quality, and scalability in your operations. We do this without disrupting production and your ability to generate revenues, while increasing your profits by reducing and eliminating costly inefficiencies.
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Deliver consistently excellent service and create raving fans. This pillar emphasizes understanding customer needs, delivering high-quality service, and creating a positive customer experience.
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Plan your next stage of growth with strategies to avoid overwhelm. This pillar covers identifying growth opportunities, developing expansion plans, and managing the challenges that come with scaling your operations.
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Recruit, build, and lead motivated teams with confidence. This pillar focuses on recruitment, team development, leadership skills, and creating a collaborative and motivated work environment.
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Stay relevant through shifts, and embrace change with confidence. This pillar involves being responsive to market shifts, industry trends, and evolving customer preferences in an effort to stay relevant and competitive.
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Build long-term vision, encourage innovation, and keep improving. This pillar encompasses strategic planning, encouraging creativity, and consistently seeking ways to improve your products, services, and processes.
Your First 90 Days
The beginning matters, because this is where we create clarity and direction instead of more overwhelm.
In your first 90 days, we focus on:
Clarity
Identify what needs your attention first.
Diagnosis
Understand what is driving profit, draining energy, and slowing momentum.
Personalized Path
Focus on the right priorities for your business - not someone else’s formula.
Support
Get coaching and community support to help you follow through.
This means you are not joining and then left wondering where to begin.
You will have a clearer sense of what matters most and how to move forward.
Here’s what supports your growth inside the program:
Inside the program, you will have access to the tools, coaching, and support that help you turn insight into action, including:
➤ Twice-Monthly Live Group Coaching/Q&A Calls: Get real-time answers and direct feedback from Shauna Lynn
➤ 12 Pillars of Business Success Curriculum: The foundations you need to finally feel confident running your business - on-demand and available to you to learn at your own pace.
➤ Pillars of Success Resource Toolkit: Worksheets, tools, and business-building resources.
➤ Kolbe Assessment & Interpretation: Personalized insight into your natural strengths and how to use them.
➤ Supportive Community: A group of like-minded women entrepreneurs who understand exactly what you’re going through.
Shauna Lynn Simon
Award-Winning Entrepreneur, Author & Business Coach for Accidental CEOs
Why I created this program
I created The Real Women Real Business Mastery Program for women who have built something meaningful, but know it needs to work better.
I have worked with so many women who are smart, capable, and deeply committed to their business, yet still feel like too much depends on them. They are making decisions in motion, carrying more than they should, and trying to grow inside structures that no longer fit. And the strategies they are being told to use often do not feel natural, effective, or sustainable.
This program was built to change that.
Through RWRB, I help women strengthen the foundations of their business, make better decisions, and grow in a way that feels more intentional, more supported, and more aligned with who they are.
Because success is not just about what the business looks like from the outside. It is also about whether it actually works for the woman running it.
Results are important.
So is how the business feels while you are building it.
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“Shauna Lynn’s advice took me to another level.”
– Katrina
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“Working with Shauna Lynn has been a game-changer! She helped me transform my business and her proven systems enabled me to structure my business that lets me take time off while my team members keep operations running seamlessly.“
– Tricia Stojke
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“Shauna Lynn helped me prioritize what I need to work on in my business so I can get where I want to go. She also gave me tools that enabled me to follow through and get real results for my business!”
– Erika Gmeindl
A more supported way to grow
The full program, resources, and 12 months of support are valued at over $26,000
Join today for only $4,995 (or 3 payments of $1,895) USD
The Real Women Real Business Mastery Program is designed to give you more than information. It gives you the structure, support, and guidance to strengthen your business over time - with training, coaching, practical tools, and a community of women who understand what it takes to build something real.
✨ Complete Real Women Real Business Mastery Program
(value $4,995)
Get lifetime access to the full curriculum built around the 12 Pillars of Success, so you can strengthen the foundations of your business at your own pace and revisit what you need as your business evolves.
✨ 12-Month Support Package
( value $20,000+)
This is where the program becomes more than coursework. Inside your 12 months of support, you’ll receive:
24 Live coaching & Q&A Sessions with Shauna Lynn
Kolbe Assessment & Interpretation to help you better understand and use your natural strengths
Exclusive 24/7 Members-Only Community for support, encouragement, and shared momentum
SLS Coaching Success Partner opportunities for additional support in specialized areas such as mindset, nutrition, marketing, and more
✨ Pillars of Success Resource Toolkit (value $1,800)
Access practical templates, tools, and resources designed to save time, simplify your systems, and support stronger decision-making as you grow.
You’ll also receive access to the Ask Shauna Lynn AI support tool - a resource designed to help you think through messaging, navigate challenging situations, and get quick direction between calls.
Register Now
Choose from either of these convenient payment options:
1-Time Payment
in Full
$4,995 USD
(Save $690)
Payment
Plan
$1,895 USD x 3 payments
Receive a free 60-min 1:1 Accountability Session ($500 USD value) with Shauna Lynn Simon when you select the 1-time payment in full option! These sessions provide immediate, focused support to help you stay on track.
Most women do not join because they need more information.
They join because:
they are tired of carrying so much of the business alone
they know they cannot keep leading reactively
they want a business that feels cleaner, calmer, and more intentional
they want support from someone who can help them see what is really going on and what to do next
Sometimes the next level of growth is not about working harder.
It is about getting the right support and making the right shifts.
Frequently Asked Questions
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The RWRB Mastery Program is best suited for women who already have a business in motion and are ready to run it with more clarity, strategy, and support. If you are very early on, you can still benefit from the program, but the women who tend to get the most out of it are those who have already built something real and know it needs to work better.
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This program was designed for women who are already carrying a lot. The training is on-demand, so you can move through it at your own pace, and the coaching calls help you get support on what matters most right now. You do not need to do everything at once. The goal is not to overwhelm you with more to keep up with - it is to help you focus on the right things.
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The RWRB Mastery Program is built around the same kinds of business challenges I have helped women work through for years: unclear priorities, too much owner dependency, inconsistent profitability, messy decision-making, and growth that feels heavier than it should. This is not generic business advice. It is practical support to help you identify what is actually going on in your business and make stronger next decisions.
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You will have access to twice-monthly live coaching calls, the full RWRB curriculum, practical tools and resources, and a supportive community of women entrepreneurs. The program is designed to give you both guidance and implementation support, so you are not left trying to figure everything out on your own between calls.
You’ll also receive access to complimentary working sessions with my trusted Success Partners, who specialize in specific focus areas of business growth and can provide added support in the areas where you need it most.
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The RWRB Mastery Program is a strong fit for women who want strategic coaching, structure, and ongoing support in a group setting. Private 1:1 coaching is a better fit for women who want deeper, more customized support around specific goals or challenges. Some women start with RWRB and later move into 1:1. Others do both at the same time. The best option depends on the level of support you need right now.
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There are 12 pillars in total, and together they cover the core areas most accidental CEOs need to strengthen as they grow - from vision, productivity, and pricing to marketing, leadership, systems, and long-term strategy. The goal is not to overwhelm you with more information, but to help you build a business that is stronger, more intentional, and better supported. If you'd like, you can download an overview of the 12 Pillars here.
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You will keep lifetime access to the training and any future updates to the curriculum. At the end of your 12 months of live support, you may also have the option to continue your growth through additional coaching support, depending on what makes the most sense for your next stage.
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That is completely okay. If you want to talk through your business, your goals, and whether RWRB is the right fit, you can book a 1:1 conversation with Shauna Lynn using this link and we can help you determine the best next step.
You built something real.
Now let’s help it support you better.
The Real Women Real Business Mastery Program is for accidental CEOs who are ready to lead the business they already built with more clarity, stronger strategy, and support that actually fits.
If you are ready for a business that feels cleaner, more sustainable, and less dependent on you for everything, choose the payment option that works best for you and get started.
Not sure which option is right for you, or want to talk it through first? Book a 1:1 call with Shauna Lynn.
