About Shauna Lynn Simon
From Accidental CEO to Empowered Business Mentor
“I believe in leading with authenticity; in validating the client’s inner voice; that solid growth plans are > magic bullets; in provoking thought in my clients rather than imposing my ideas on them.” - Shauna Lynn Simon
You Built This Business. Now It’s Time to Take Control of It.
You started your business because you were passionate about something—not because you wanted to be a CEO. And yet, here you are, running a business that demands everything from you and constantly wondering if you’ve missed some key to making it all work.
That’s exactly where I was, too.
When I launched my very first business, I didn’t plan to become a CEO—I was just following my passion. But like so many Accidental CEOs, I quickly found myself drowning in marketing, financials, hiring, pricing, and never-ending decisions I wasn’t prepared for. I thought if I just worked harder, I’d figure it out. Instead, I ran myself into the ground.
It took me years to realize that the problem wasn’t me—it was the missing business foundations no one ever taught me. Once I finally filled in those knowledge gaps, my business stopped feeling like a burden and started to get easier. I learned how to create systems, strategies, and structures that let me focus on what I love—all without burning out.
And now, through my coaching programs, I teach other Accidental CEOs how to do the same.
My Approach: No Gimmicks, Just Real Business Strategy
Most coaching programs offer quick-fix hacks, mindset shifts, or productivity tweaks. But I know that Accidental CEOs don’t need another morning routine or time-blocking system—they need real business knowledge that makes everything easier.
That’s why I focus on:
Practical strategy over empty motivation — No fluff, just the real business foundations you need.
Custom solutions that fit you — No formulas, just frameworks that adapt to your business and strengths.
Long-term success over quick wins — Burnout-proofing your business for good so you can thrive.
Whether you want to stabilize your business, scale with ease, or step into a whole new level of impact, I’ll give you the tools, strategies, and support to make it happen.
I founded Shauna Lynn Coaching to help Accidental CEOs take back control of their businesses, reignite their passion, and build companies that work for them—not the other way around.
My Real Women Real Business Mastery Program (Group Coaching) gives you the 12 core business foundations you never learned—so you can stop second-guessing everything, streamline your business, and start feeling confident in your role as a CEO.
My CEO On Fire Experience (1:1 Coaching) is for business owners who are ready to step into bigger impact—whether that’s thought leadership, paid speaking, writing a book, or scaling in a whole new way.
No matter where you are in your journey, I can help you cut through the noise, gain clarity, and finally feel in control again.
Who I Work With
My coaching is designed specifically for entrepreneurs who never set out to be CEOs, but who find themselves juggling the endless demands of running a business.
You might be an Accidental CEO if:
You started your business because you had a passion for something–not because you wanted to run a business.
You feel overwhelmed by many (or all) the moving parts of running your business.
You’ve hit a wall, unsure of how to scale or even maintain your success
You’ve lost the passion that got you started, and you just want to enjoy your work again.
You’re just plain exhausted by it all and aren’t sure how much longer you can keep it going.
You know you need support, but you’re wary of generic advice–you need something tailored to you and your situation.
If this sounds familiar, you’re not alone.
In fact, you’re just like all the coaching clients I work with - driven, talented entrepreneurs who need more than just motivation or mindset hacks. Like them, you need practical business strategies, sustainable systems, and a clear path forward so you can step into your CEO role confidently to build a business that works for you, not against you.